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SABMiller and InBev brands in a Beijing supermarket AP Photo/Mark Schiefelbein

Most of the big beer brands the world drinks will soon come from just one company

You name it, they will be brewing it soon.

THE WORLD’S BIGGEST brewer will team up with its nearest rival to create a behemoth of beer-making with interests in half the globe’s top-selling brews.

Belgian-Brazilian giant Anheuser-Busch InBev, which includes Budweiser, Corona, Beck’s and Stella Artois among its many brands, has agreed to pay £71 billion (€100 billion) to take over South African brewer SABMiller.

The combined company would control nearly one-third of the global beer market and account for roughly half the industry’s profits.

As part of the deal, SABMiller will sell its majority stake in the US MillerCoors operation to business partner Molson Coors for $12 billion (€11.2 billion) to help smooth the deal with regulators.

That will spare beers like Coors, Miller and Blue Moon from coming under the reach of the newly merged company, although it will keep other SABMiller brands such as Foster’s, Peroni and Grolsch.

SABMiller takeover Some of SABMiller's current beer brands David Jones / PA Wire David Jones / PA Wire / PA Wire

The deal will give InBev better access to fast-growing emerging markets like Africa and Asia, where SABMiller is involved in Chinese joint venture Snow – the world’s top-selling beer by volume.

A big beer deal

The transaction is expected to be completed in the second half of next year after both companies’ boards approved the merger, the third-largest in corporate history.

However it still needs to clear competition regulators and the two firms’ shareholders, and more brands may need to be left out of the agreement to win various authorities’ approval. Chinese regulators have previously barred the pair from cooperating in the country.

In a statement today, InBev said the deal would “create a truly global brewer, drawing on a similar heritage and shared passion for brewing and commitment to quality”.

The combined brewing giant would be able to find “synergies” – more commonly known as ways of cutting staff and other costs – worth at least $1.4 billion (€1.3 billion) a year.

Britain Beer Merger Associated Press Associated Press

Here are some of the big beer brands included in the deal:

Anheuser-Busch InBev: Budweiser, Corona, Stella Artois, Beck’s, Leffe, Hoegaarden, Bud Light, Skol (Brazil), Brahma (Brazil), Quilmes (Argentina), Labatt (Canada), Jupiler (Belgium), Harbin (China), Cass (Korea)

SABMiller: Foster’s, Grolsch, Pilsner Urquell, Peroni, Tyskie (Poland), Topvar (Slovakia), Victoria Bitter (Australia), Carlton (Australia), Cascade (Australia), Castle (South Africa), Snow (China)

- With AFP

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28 Comments
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    Mute plato
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    Aug 27th 2012, 1:54 PM

    79% say it unacceptable to give a mobile phone to people under 18 ?? Am I reading that right? Almost every teenager I know has a mobile phone.

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    Mute plato
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    Aug 27th 2012, 1:55 PM

    Oops that was 8 not 18.. Knew I hadn’t read it correctly.. D’oh !!

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    Mute Kerry Blake
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    Aug 27th 2012, 2:02 PM

    8? Seriously what does an 8 year old child need a mobile for?

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    Mute Thomas M Bourke
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    Aug 28th 2012, 9:47 AM

    In my daughter’s class (9/10 year olds) last year there were a few who had cellphones

    I remember having change for the callbox at the school…

    needless to say, while she may have a kindle to read books on, she does *not* have a cellphone!

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    Mute fitszenpatrik
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    Aug 27th 2012, 3:34 PM

    Technology certainly divides our household.
    Since we got an electric fence down the middle of our living room the rows have reduced greatly.

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    Mute Niamh
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    Aug 27th 2012, 4:26 PM

    That was really funny!! :-D

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    Mute Thomas M Bourke
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    Aug 28th 2012, 9:48 AM

    ours is made of lego… thing is my daughter designed the fence and now cannot go to the toilet without causing a row as she crosses her own fence!

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    Mute John Quill
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    Aug 27th 2012, 1:38 PM

    OMG, totes maze LOL! LMAO!

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    Mute Mary Kavanagh
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    Aug 27th 2012, 5:13 PM

    Lol to fitsen.. :D

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    Mute BlackQueen
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    Aug 28th 2012, 7:14 AM

    So tired of seeing ipad instead of tablet device. Even psychologists aren’t immune from fruit control!

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