UK INTERNET TV service provider YouView is being sued for trademark infringement over its name.

Earlier in November, the High Court upheld a ruling that the name was ‘confusingly similar’ to the name of a product by telecommunications company, Total.

The Gloucestershire-based telecom company registered the name ‘YourView’ for one of its products in 2009, the Inquirer reports.

Speaking after the ruling, Total’s legal team expressed delight at the judgement, saying that the client had “done the right thing in defending a brand that is pivotal to their business and is legally theirs”.

However, YouView – a joint venture involving the BBC, ITV, BT, Channel 4, Channel 5 and Talk Talk- said it had “no intention” of changing its name, TechRadar reports.

YouView, which is also backed by Alan Sugar, registered its name with the UK’s Intellectual Property Office nine months after Total did so with theirs.

Following several long delays, YouView was launched in July of this year. The service is being marketed as a budget TV rival to Sky and Virgin.

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