Sign in. It’s quick, free and it’s up to you.
An account is an optional way to support the work we do. Find out more.
Beauty, food and parenting are the top themes for Irish bloggers, according to a new survey carried out in Ireland by Walsh PR.
According to the survey, the majority of Irish bloggers are women and the average age of an Irish blogger, 34, is slightly lower than the European average of 37.
Almost three-quarters of the 90 Irish bloggers surveyed have been blogging for over a year, while a fifth have been doing it for five years. All the survey respondents said they wrote based on their personal experiences.
While 27% say they earn money from their blog (compared to the European average of 45%), almost all of the bloggers (91%) have been contacted regularly by companies for PR and marketing. Ninety-six per cent say they are happy to be contacted by companies.
The main reasons for having a blog, according to those surveyed, are to share information and experiences (73%) and for professional development (48%).
Twitter and Facebook are the leading social networks used by the bloggers surveyed, with 94% and 87% signed up respectively. Fifty-nine per cent use Instagram, 56% Pinterest, 28% YouTube and 23% LinkedIn.
Over 1,200 bloggers from Ireland, Northern Ireland, Germany, Finland, Italy, Great Britain, Spain, Slovenia and the Czech Republic were interviewed for the inaugural IPREX European Blogbarometer poll. Walsh PR is the Republic of Ireland partner of IPREX.
Caroline Heywood, Managing Director of Walsh PR, said the survey was “designed to provide companies and brands engaging with these authors a deeper insight into what inspires and motivates them.”
“With some small exceptions, we’ve seen Irish blogger trends and nuances, such as age profile, gender and themes, generally replicated in other European countries,” she said.
To embed this post, copy the code below on your site
Where did it come from? What did it want???
Actually, I think breaking news got in first.
Some serious proof reading issues here…
Snarls? Really?
Sorry my comment did not violate your suspect comments policy. For the record I pointed to how this can make global news but the stories of planned parenthood harvesting organs from unborn babies gets totally buried and I lamented the state of modern journalism. The journals censorship of my comment only backs up my criticism. Shame on the censors at thejournal.ie.
They’re not harvesting organs and you’re well aware of this. They’re using stem cells from aborted foetuses which has massive potential in the medical field for transplants and grafts etc. Of course it’s all done with the permission of the woman having the abortion, and means that the stem cells can do massive amounts of good for those in need of it rather than simply disposing of the foetus as is done at the moment. Don’t let any of these facts get in the way of your holier than thou ramblings though, you clearly need something else to sink your teeth into now that the same-sex marriage referendum has passed.
This is making me want to watch the minions movie. Haven’t seen it, any body recommend it?
It’s idiotic and stupid…but I loved it!
That one is Norbet, he’s an idiot
The best was RTE’s 9 news last night quoting the local councillor when relating to the h+s ”as despicable”.
have your say