IS GUINNESS GOOD for you? You’ll soon to be able to find out by looking at the label.
Diageo has become the first alcohol company to start labelling its products with nutritional information.
Alcohol is currently exempt in the European Union from having to provide this kind of information on labelling.
But now Diageo will begin voluntarily detailing this on drinks, subject to local regulatory approval.
The company is also hoping to develop a ‘standard alcohol unit’ across all Member States, as the current method of listing nutritional information by 100ml would be ‘misleading’ for alcohol.
It will be able to introduce the measures faster in the United States and elsewhere.
In a statement, the company said:
Providing information on the amount of alcohol per serve helps consumers understand how much they are drinking. This could help reduce the misuse of alcohol – a goal shared by regulators, consumer organisations, health professionals and alcohol companies alike.
“Currently, there is no obligation to provide such information in markets worldwide, but we know that consumers are increasingly discerning about what’s in their glass.”
Due to its high iron content, Guinness was previously marketed as ‘good for you’ and famously prescribed by doctors to pregnant women.
One recent study suggested it could have a similar effect to a low dose of aspirin.
Here’s what’s in a draught pint (well, a 100ml serving) of the black stuff, according to Diageo:
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