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ISRAEL’S GOVERNMENT HAS endorsed a proposal to anchor in law the country’s status as the national homeland of the Jewish people, drawing fire from critics who said it weakened democracy.
“The cabinet today approved a draft basic law: ‘Israel the national state of the Jewish people’” said a statement from Prime Minister Benjamin Netanyahu’s Likud party, one of whose MPs was a sponsor.
Netanyahu also announced a separate initiative to strip Arabs of their residency and welfare rights if they or their relatives take part in unrest.
Following a stormy meeting, the cabinet voted 14 to six in favour of the national homeland proposal, with ministers from the two centrist parties – HaTnuah led by Justice Minister Tzipi Livni and Yesh Atid of Finance Minister Yair Lapid – voting against, media reports said.
“National homeland”
The proposal would mean Israel would no longer be defined in its Basic Laws as “Jewish and democratic” but instead as “the national homeland of the Jewish people”.
Critics, who include the government’s top legal adviser, say the proposed change to the laws that act as Israel’s effective constitution could institutionalise discrimination against its 1.7 million Arab citizens.
By giving preeminence to the “Jewish” character of Israel over its democratic nature, the law in its current format is anti-democratic, they say.
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The Israel Democracy Institute said that the state’s Jewish identity is already contained in its 1948 declaration of independence.
IDI president Yohanan Plesner said in a statement:
However, that declaration also emphasises the Jewish State’s absolute commitment to the equality of all of its citizens — an essential component missing from the proposals being presented to the government today.
Netanyahu insisted the law would give equal weight to both characteristics.
“There are those who would like the democratic to prevail over the Jewish and there are those who would like the Jewish to prevail over the democratic… both of these values are equal and both must be considered to the same degree,” he said.
The proposal has provoked uproar among MPs and ministers from the centre and the left, who fear the text only institutionalises discrimination.
There are also concerns about a plan to revoke the rights of any Arab resident who took part in or incited violence, even stone-throwing.
“It cannot be that those who attack Israeli citizens and call for the elimination of the State of Israel will enjoy rights such as National Insurance — and their family members as well, who support them,” Netanyahu told ministers.
Israel’s Arab minority, comprising some 20% of the population, are descendants of Palestinians who stayed after the establishment of Israel in 1948.
Claíomh Aireáinnach No one should be allowed create a homeland built up on the pretext of land theft and genocide. International bodies such as United Nations have been set up since WW2 to prevent such happening.. They have failed miserably in their duties because the Zi0nist regime has bought them out.
I can’t believe how many idiots are on this site.. considering the amount of green thumbs ‘ablitive’ got for his paranoid comment… must be lots of college kids on here this morning. Separately its ironic how the Israeli state uses the playbook from the National Socialists in Germany in the 1930′s to take more power.
Ablitive
Ireland is the national homeland of the Irish, whether you like it or not, the native Irish have not committed genocide in asserting their right to their homeland, but have taken up arms in defence of it against countless invasions. Mass-immigration is another policy enforced on the indigenous native ethnicity of this island which we have every right to oppose. That policy is the genocide of ethnic European peoples directed by the EU for big business using ultra-leftists as their reactionary puppets to censor and bully the natives into silence at their own demise.
Between Solas, Lasair and Claiomh we have a lot of people using makey uppy Irish on the Journal now. Yeah I know it has been meticulously researched and is morphologically and phonologically perfect and the rules don’t matter… Well of course they don’t when you are a white supremacist. Must be difficult though for you guys when Israel does what it must to protect itself from being overrun by untermensch – are you a bit envious? Get back in your primordial slime lads and take your rubbish word aireáinnach with you. And put away the brighid’s cross swastika substitute.
Lasair Aireáinnach I am speaking strongly about the land theft of West bank and GAZA strip. As we speak Israel is doing everything in its power to drive Arabs out of Israel and turn it into an Israel only country. They don’t want Palestinians living in Gaza strip or the West Bank THEY WANT IT ALL!!
No mention of this in Western Mainstream Media… Israel “skunk” trucks spraying raw sewage and rotting slime from abattoirs over Palestinian towns and villages to deliberately intimidate them.
@ Lasair
“The Palestinians have a right to a national homeland too”
A majority of Jordan is Palestinian. That might be a good place to start if that’s what they’re really interested in.
Isreal are only putting into law what has been in practise for many years . So is this only applicable to Isreal and not the occupied territories ? Those territories are ruled by completely differient laws than Isreal .As they were never officialy annexed and are ruled under laws of occupation. They were never annexed as Isreal did not want to confer rights of citizenship on the Palestinians and keep them subjected to the laws of occupation. ( which were written by Isreali military judges) . Any interesting fact if anyone is interested. The really ultra orthodox Jews won’t like this either . They don’t believe in the state of Isreal . Why ? Well because it was delivered by man and only God can deliver the promised land .
Claire, are you suggesting that the Jordanians and others give back the land they squatted on when other Arabs ran away when told to by the armies trying to destroy the new state of Israel ? They won’t and never have allowed a single refugee of their creation to return home.
And why do you think that may be Claire? The vast majority of Palestinians living in Jordan are refugees who were driven from their homes in Palestine in 1948. Though well assimilated into Jordan, (unlike Lebanon and Syria), these people were driven from the fertile, green lands of Palestine to live in the barren desserts of Jordan.
Why should those who have stayed in their homeland and put up with incredible hardship inflicted by Isreal, now just up and leave to make way for rich Americans?
Surely it would make much more sense for the illegal Isreali Settlers to up sticks and return to the homes they came from! Giving the rightful, displaced, indigenous population the right of return.
Thomas
It is far more perfectly suited to the Irish rules more than the modern CO, and abides by the rule just as several other words in Irish do/don’t. Someone doesn’t like losing arguments. Venting your frustrations at losing arguments by dementedly following people around like some angry crank – that is your choice, it is of no concern, except in so far as the damage it does to your own mental well-being. You’d be better off going to the Gaeltacht when you can, it will help you in your difficulties with the Irish native tongue (seeking Irish advice from your ‘friends’ has not aided you, see your latest gaff), giving you a better appreciation where you and the state have gone wrong. Moreover I suggest you learn a few languages – it may calm your nerves, educate you in linguistics & probably let off your tedious, frustrated disguised rage, perhaps also assisting by contrast, your aptitude for native Irish.
No it’s not “far more perfectly suited”. You mention several other words in Irish: name them! The rule regarding broad and slender vowels and palatalised and velerised consonants has been around since Irish abandoned the Ogham alphabet. Your spelling of “aireáinnach” is wrong. It introduces a consonantal feature that does not exist in Irish. I’ll challenge you again. Let us have this discussion in Irish and we’ll see who can truly speak Irish.
Lasair no one bit no one with any understanding of Irish accepts your bs name as a valid word. No mater how many pals you get on here using it. What other error are uou talking about? I comment on here nearly every day. You are not good looking enough for me to follow around. I think you might be the one following me.
Brian
To reply to your and Thomas’ false accusations:
Firstly fluency does not prove you are correct, nor does it show who can truly speak Irish, nor are those who truly speak Irish always an authority on new word formations, the fact you think so, shows your level of understanding of the deeper mechanisms of any language let alone Irish. To illustrate my point, there are fluent native speakers and academics at odds over these very issues. Secondly, it is ‘caol le caol’ that has not always existed, a case is made that it has not only not protected pronunciation but destroyed it. Thirdly, diphthongs & triphthongs do not always conform to that rule, as is the case here with triphthong “eái”. The “eái” also serves a triple function, primarily of pronunciation, then of case, being inflected from a diphthong into the genitive triphthong, and thirdly it satisfies further several layered etymology meanings, both actual and symbolic. The triphthong ties neatly into a diminutive “áinn” which as stated is part of a dialect and local pronunciation as well as providing etymology relating perfectly with meaning, conveyed in the word. Airianach and Airíoch were considered and dismissed as not appropriate, they do not convey and are not suitable for the meaning of the word. It is interesting to note, Airianach is not in my copy, the printed book of Ó Dónaill, nor Dineen.
If you don’t know the meaning of the word – why or how it was formed, add to that the fact that standardised spelling and pronunciation are, in historic terms, relatively recent, the “lárchanúint” is an artificial pronunciation system created to coincide with another artificial creation, the C.O. orthography and is a distorting move away from native speakers’ Irish and literature developed over centuries, now contorted into a civil servant Irish – a mode into which English is translated rather than a medium of considered heritage and ongoing resource, and given the orthography is a source of intense debate when it does arise, among native speakers and academics alike, then you are in no position to cast definitive judgement on it, let alone act as self-appointed final arbiter.
Contrary to your claims that no research or effort was made in forming the word, here is a sample of the research sources: providing insight into the word formation, part of it’s meaning, as well as morphophonological considerations possessing deeper layered meanings of the word, they also verify my arguments:
“I mean that which is called Caol le Caol, agus leathan le leathan, has been wofully destructive to the original and radical purity of the Irish language. This latter rule (much of a more modern invention than the former, for our old manuscripts shew no regard to it) imports and prescribes……and this without any regard to the primitive elementary structure of the word…. I shall instance only in two words amongst many others, both to illustrate those two rules by way of exemplification, and to shew how prejudicial they naturally must have been to the primitive purity of the Irish language, by changing, corrupting, and metamorphosing a great number of its words from their original and radical structure.”
Focalóir Gaoidhilge-Sax-bhéarla; or, An Irish-English dictionary. p.lii & liii.
By John O’Brien (R.C. bp. of Cloyne.)
This law of phonetics is not a mere spelling rule. If it were, such spelling as fearaoin, málaoin, éanaoin, would be correct. But no such spelling is used, because it does not represent the sounds of the words. The ear and not the eye must be the guide in the observance of the rule “caol le caol agus leathan le leathan.”
“Two consonants may come together, one naturally broad and the other naturally slender. When this happens, Irish speakers, as a general rule, give the consonants their natural sounds, i.e., they keep the broad consonant broad, and the slender one slender. For instance, the mh of comh is naturally broad, and the l of líon is naturally slender. In the word comhlíon (fulfil), the first syllable is always pronounced broad, although the word is usually written coimhlíon. This is an instance of the abuse of the rule caol le caol. There are many words in which a single consonant may have a slender vowel at one side, and a broad vowel at the other; e.g., aréir (last night), aníos (up), ariamh (ever), arís (again), etc. Although the rule caol le caol had been much abused in modern spelling, in deference to modern usage we have retained the ordinary spelling of the words.”
Graiméar na Gaedhilge leis na Braithreachaibh Críostamhla. Ch.V p.20
However the real reason for your and Thomas’ wrongful and frankly ignorant and vulgar comments on linguistics is not the issue of the word formation, but in truth the usual liberal knee-jerk reaction against any who dare use Irish if they are proponents of their own Irish ethnicity and their ethnic rights, of labeling them as “neo-nazis, supremacists, racists” thereby attempting to smear and thus take from them their full entitlement and right to engage or claim in any capacity, the ancestral heritage that is already theirs – we have more right than some non-Irish trolls or any others who undermine our ethnicity. Had it been neo-marxists, communists, or any number of open border anti-ethnic fanatics there wouldn’t be a peep out of the two of you.
One of the main contentions, (amongst other unsubstantiated smears), is that little to no effort was made in the word-formation, or that due care and research was not applied in the formation of “Aireáinnach”. Comprehensive and detailed effort was made and you simply cannot substantiate such claims. Furthermore the cynical attempt is made, to insinuate that unless fluent in urban Irish, no Irish person has a right to defend their ethnic identity, to create or even attempt to create an Irish word which at the very least is no worse than what is being churned out today, that their claim is somehow diminished. This is middle-class pretentious snobbery and merely a device to silence Irish patriots from their right to claim and immerse themselves in what is their ancestral language heritage however true or otherwise the initial efforts. You could level that charge more aptly to Irish people in any army, or immigration NGO, which helps foment or cement the dismantling of Irish sovereignty, or the Irish political and business class who engage in same. However here again, this charge is invalid. Perhaps you can invite the initial pro-immigration troll, your friend Thomas, (pretending to be various things to different people and exasperatingly seeking, help from other sources, in order to pose as Irish and pretending to have more competency in it than he does) – back to have a chat in Irish with you, perhaps he can display his fluency, (or more likely display yours via email), after all people who throw around accusations should make sure they are not hypocrites or liars guilty of those same accusations. (Btw Ahippo, you finally managed to change from the Scandinavian spelling of Bridget. If using it as English spelling in Ireland, Brigid is most suitable, in Irish then use the fada’s you are having difficulty with – Bríd, or Brighid. Your friend was not only wrong, but hypocritical in that they used the same form they criticised me for using.)
For Irish word formation it is better that a person is a native speaker, or at least endeavours or is willing to become so, desiring that for the country, rather than fluent in CO etc – fluency in urban Irish is one of the undermining influences ushering in dialect destruction, any person not fluent but who has grown up in their own Gaelic dialect, knowing the colloquialisms, patterns of speech and accent and has the intuitive understanding and aptitude of it, pronunciations etc, is better placed at such word formation and remains truer to Irish as a whole, than any fluent urban speaker purporting an expertise of gulag grammar which has corroded and helped destroy Irish.
It is those who oppose the destruction of the Irish ethnicity, that have more right at Irish word formation or to make any attempt at their native tongue, than those who claim fluency yet sit and watch or actively promote the extinction of the ethnic authors of that tongue, which ironically for such a champion of the language as yourself, leads to the extinction of the Irish language – as new accents, especially from non western-European vocalisations, lend themselves to the creation of alien phonemes which obliterate the language into something unrecognizable, wholly different and definitively not Irish.
Your answer is so full of inaccuracies that it is laughable. Add that to the fact that the only words you could think of that break the caol le caol rule are the very words I already mentioned. It shows that you have a poor understanding of what others write. I already stated that compound words break the rule because technically they are not single words (arís, comhlíon, lenár, ariamh, etc. are all compound words). To be honest, I find you quite ignorant when it comes to debate. You use linguistic terms you do not understand and have a propensity to use jargon in such a way as to deliberately confuse the reader. You come across as quite an arrogant, smug, little, racist ignoramus. If your type is the future of the Irish people then I really despair. You prefer division and hate over promoting the values of humanity, peace and kindness. I also wonder what your definition of Irish is. Do you have blood charts that you adhere to like the Nazis did? How pure is racially pure enough? Would you like me to cast out and abandon my own family?
Brian
With the amount of names you threw that have just described yourself and your behaviour it is clear you are now trying to divert attention away from your inadequacy and flawed argument. I see you ignore the point on caol le caol rule made in two sources:
Graiméar na Gaedhilge leis na Braithreachaibh Críostamhla. Ch.V p.20
Focalóir Gaoidhilge-Sax-bhéarla; or, An Irish-English dictionary. p.lii & liii.
By John O’Brien (R.C. bp. of Cloyne.)
You ignore the nature of Irish with regard to that rule and it’s adverse effects on Irish:
“I mean that which is called Caol le Caol, agus leathan le leathan, has been wofully destructive to the original and radical purity of the Irish language. This latter rule (much of a more modern invention than the former, for our old manuscripts shew no regard to it) imports and prescribes……and this without any regard to the primitive elementary structure of the word…. I shall instance only in two words amongst many others, both to illustrate those two rules by way of exemplification, and to shew how prejudicial they naturally must have been to the primitive purity of the Irish language, by changing, corrupting, and metamorphosing a great number of its words from their original and radical structure.”
Focalóir Gaoidhilge-Sax-bhéarla; or, An Irish-English dictionary. p.lii & liii.
By John O’Brien (R.C. bp. of Cloyne.)
You even ignore the fact that diphtongs and triphthongs do not always obey that rule, that in itself validates the word “Aireáinnach”, you do not address the fact that you were incorrect. So what you describe as confusing language used by me, is another lie, I have provided proofs and logic backed up by Irish speakers from different eras, you have not, so who is trying to use confusing language – it is yourself, with enough smear name-calling to camouflage your no substance comment, to start a witch-hunt.
Every ethnic people have a right to exist and protect their ethnicity and ethnic territory, whether that be Jews, Palestinians, Nigerians or Irish. You call me racist, then define what you mean by racist, because if you mean I hate other races then you are wrong. I love my own, why should you cast out or abandon your family? If you mean because you are married to a non-Irish woman, then no. That does not mean I cannot oppose immigration or still support the preservation of Irish ethnicity. Mass immigration creates war, violence and destroys ethnicities and cultures, it destroys world diversity. Would you impose upon Amazon people that because they are an ethnic people, they are too brown and therefore must be multiculted out of existence, that they must open their borders and let in thousands of Whites or Orientals? Would you call then nazis and racist if they rejected that policy and opposed it?
Lasair, yes you are correct that Communist regimes have also resulted in a significant number of deaths around the globe. However that is completely irrelevant to the topic at hand.
The laws being brought in by Israel regarding Arabs stinks of the Nuremberg laws brought in by the Nazi regime targeting Jews.
@wynner – both take away personal freedoms so not really. The only difference between the national socialists and the communists in the early part of the 20th century was that Germany was closer to American and British geo-political interests than Russia.
Jason
You may be correct, but I am not willing to take modern mainstream versions view of their enemies, I would prefer to get the other side of the story from their perspective before making or buying into the usual smears, smears brought about by the allied victor side, you would do well to remember.
Paul
“Looks like a makey uppy Irish language version of Lazarus”
Thanks for verifying that “an caighdeán oifigiúil” or non CO Irish is as least as Irish as the latter part of the name title. Your comment taking Lasair as a “makey uppy” name, illustrates my point perfectly.
Quote “Let us consider the actual, worldly Jew — not the Sabbath Jew, as Bauer does, but the everyday Jew. … What is the worldly religion of the Jew? Huckstering. What is his worldly God? Money.. Money is the jealous god of Israel, in face of which no other god may exist. Money degrades all the gods of man — and turns them into commodities. The bill of exchange is the real god of the Jew. His god is only an illusory bill of exchange. The chimerical nationality of the Jew is the nationality of the merchant, of the man of money in general.”
- Karl Marx, “On the Jewish Question”, 1844.
“And as for the Jews, who since the emancipation of their sect have everywhere put themselves, at least in the person of their eminent representatives, at the head of the counter-revolution — what awaits them?”
- Karl Marx, Neue Rheinische Zeitung 17. Nov. 1848
“This young lady, who instantly overwhelmed me with her kindness, is the ugliest creature I have seen in my entire life, with repulsive Jewish facial features.”
- Karl Marx to Antoinette Philips (Letter, 24 March 1861):
Lasair,
How are you doing with the “Swastika in a wheel” bit… You ignore that, and choose to criticise my Irish translation of your makey uppy moniker.
This is the final yardstick needed by any defender of Israel to see just how far right, ultra nationalist Israel has become. It is already known that Israel is at best an ethnocracy, now we know for without doubt that is not a democracy so maybe our media could, including The Journal, could stop referring to Israel as a ‘democracy’. This is important.
Of course, don’t worry, I’ll write it down in my thumbs diary – 32 green, not 33. Will definitely change my opinions and belief system now, thanks for helping me become a better robot/sheep, I mean human being.
Quite ironic really that a few hundred miles up the road there is another bunch of fanatical religious zealots who have declared their state to be the homeland of Muslims. By making the State of Israel the “homeland of the Jews” it now means that Israelis will now even more claim that comments directed against the State of Israel are anti-Semitic.
It doesn’t matter what religion you are or how you dress it up, ethnic cleansing, genocide, collective punishment etc are all wrong.
How ironic is it that a state founded to home a people who were -severely- discriminated against, are now discriminating themselves. Not to mention that the land the state was founded on was stolen from the previous inhabitants after they were forcibly removed
So Israel is expanding its doctrine of collective punishment. Many Nazis were hung (and rightly so) for this same crime against humanity at the Nuremburg trials. But I am not shocked or surprised. Won’t be long now before the next “Mowing of the grass ” in Gaza either.
Is the current Israeli foreign minister not Russian born? And doesn’t Israel invest heavily in Russia through the Russian diaspora that lives in Israel?
antisemitic? Where is the antisemitic comments? There is justifiable outrage at discriminatory laws that is akin to those of 30′s Germany 50′s Cambodia and 90′s Balkans, prioritising one ethnic group over another.
Exptessing a negitory opinion of Israel isn’t antisemitic if it wasn’t Israel the comments would be just the same
I can’t believe this, every single comment, including my own and those in support of Israel are all anti-semitic, I demand reparations now. Evil, nazis, racist anti-semites, I have to go lie down.
It really does beggar belief. Always on the cards though, this fake fawning to democKracy to appease their parents – America and Britain – whilst they growingly behave like untamed belligerant children has finally emerged. Not worthy of them or any nation but Israel should have more sense.
All power to Israel our courageous and unapologetic front line bastion against the IslamicThird Jihad,began Sept 11/2001 now in progress against all us Kafir targets. The Jewhaters can’t see the forest for the trees. Don’t listen to them.
It amazes me to see the left wingers support Hamas elected for 4 years but they are still there no more elections. Maybe they are would like the same for Ireland they can say that they where elected democratically forever.
Israel approves law that makes country a Jewish state.
Cabinet votes 14 – 6 in favour
It is now confirmed by their own government that Israel is a bigoted apartheid state and the same as South Africa was before it gained its independence from the white minority. We must boycott this raciest state which abuses Palestinian children and must be condemned…Do not purchase Israeli goods and that includes Coca Cola (Lidl’s Freeway tastes the same and is cheaper) or McDonalds Burgers, as they pay for holidays for the Israeli murdering soldiers. Let our bellies feel the hunger of those who have no choice and our choices represent their dignity
During Israel’s fight for her independence, Arab leaders told the Arab population in Israel to flee. They promised to push Israel into the Mediterranean Sea and then they could come back and live in the Israeli houses.
Bang on, they should have done it 45 years ago when the captured East Jerusalem and the West Bank and Gaza because If they had lost any of the previous conflicts this thread would not be on here as there would be very few Jews (or christians for that matter in that area at all) A quick look 200 miles from Jerusalem confirms that!
Mind you I will bet there wont be an exodus of the 1.7M Arab/Palestinian/Israeli citizens out to other Arab countries, simply because they enjoy freedoms in Israel that their fellow Muslims in the Middle East can only dream of (Unless you are very rich that is) ie getting Jail for visiting a basketball game, …. they even ban musical instruments from the main TV channel in Iran (not the music, they show flowers instead of the instruments) How F*****D up is that!
From the Philippines to Nigeria the Islamic terror machine is ethnically cleansing the lands of Christians, Jews, Buddhists and even other Moslem’s and by the cruellest of methods, slaughtering them like animals as a final insult and all the armchair Irish Jihadis have to offer is to cry for the destruction of Israel ? Shame on you for your stupidity in the face of the greatest threat to ALL religions posed by Islam.
I think this move needs to be viewed in its most positive light as maintaining the purity of the master race. What could be wrong with that? Maybe Jewish experiences of the concept enacted in its extreme have given the Israeli government a real insight into how to do it right and keep at bay sub-species that could infect and dilute that purity.
Almost 150 people had their throats cut by the Islamic terror machine yesterday alone and the arab sympathisers here: want to destroy the only hope of turning back the tide by destroying Israel ?
Because they have lots of influence over big money and no morality and in their religion any immoral action is not a ‘sin’ once it is not against a Jew. FACT
Wow Paul, that’s some breathtaking generalising right there. Could you clarify who ‘they’ are? Could you also clarify where you drew your exhaustively researched conclusions from? Let me guess you have no problem with jews, it’s the z1onists/ Israelis you dislike the most?
I have problems with Jews who facilitate the annihilation of Palestinian children and reading their ‘bible’ will inform you of the realities of their existence in relation to how precious they are. Norman Fingelstein and others are good folk who emphasis where this arrogance is betraying them.
Emphasizing the truth does not change the facts and I don’t distinguish words with the facts when they suit and as being a ‘silly goose’ I don’t think that is what you intended to say. So crawl under your ignorant branch and study resolution 242 of the UN convention of 1967
You’re accusing me of ignorance? Who’s the goose who labels an entire nation? Your moral relativism, as always with you selectively outraged bigots, sinks your nonsense.
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Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 38 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 34 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 133 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 59 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 74 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 83 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 37 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 46 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 92 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 99 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 72 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 53 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 88 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 69 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
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