High spirits: Jameson sales up 13 per cent

Irish whiskey brand outperforms Pernod Ricard stable mates.

SALES OF WHISKEY brand Jameson grew by 13 per cent worldwide last year, despite parent company Pernod Ricard posting disappointing results for the first nine months of the 2013/14 financial year.

Overall the company posted a sales decline of 7 per cent, which it blamed on a “highly unfavourable foreign exchange effect”.

Asian sales dropped by 13 per cent, shipping a particularly hard hit from sluggish Chinese returns.

Jameson’s figures were the strongest out of the Pernod Ricard stable, outperforming the next strongest brand, Scottish whisky The Glenlivet by four per cent.

The steepest decline was seen in Royal Salute and Martell, while Absolut held its ground with no change in net sales.

Whiskey’s going to be bringing a lot of dosh to Ireland over the next 10 years…>

€5 million distillery planned for Dublin church>

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Glass of Whiskey/via Shutterstock

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Jack Horgan-Jones

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