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THE ADVERTISING STANDARDS Authority of Ireland (ASAI) has ruled that car brand Kia must change an advert which depicts a man jumping off a cliff while screaming.
The ad, according to the firm, was intended to show a man completing his own personal bucket list which included a cliff jump. They said this was evident by another portion of it which portrayed the man, following the jump, placing a tick beside the words Scotland – Cliff Jump.
The person who made the complaint said he found the advertising to be extremely disturbing as, before he noted what it was for, he considered that the man was attempting to take his own life.
In the ad, he is shown entering the water and swimming to the surface, then climbing up the edge of the cliff. He is then shown walking and then sitting in his car.
According to the upheld complaint to the ASAI: “The complainant, who participated actively in water sports, considered that if the advertisement was purporting to promote adventure, then it should have shown the man wearing a wetsuit and using safety gear when jumping from the cliff as this was normally the case for coasteering.
“The complainant also said that it appeared that the man was jumping alone which was irresponsible as it could potentially encourage others to swim alone or to participate in similar unsafe behaviour around cliffs and water which was actively discouraged by water safety organisations.”
The advertisers said that whilst they took on board the complainant’s opinion, they did not agree that this it was in any way encouraging dangerous behaviour or suicide.
The ASAI found that it did not consider it was best practice to portray anyone, particularly a person fully clothed, jumping from a cliff feet first into the water below.
The body also noted that the man had run at speed towards the cliffs and was not wearing any safety gear and that he appeared to have jumped alone into the water without taking note of rocks or any other dangerous items that may have been present.
It ordered that the advert be amended.
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The health service isn’t “overlooked”. It’s just terribly ran and inefficient.
@Seán Ó hAnnracháin: Agree the Irish Health Service consumes 11% of our GDP v 9% average for other EU countries. Transparency needed on unit production. How many total manhours per procedure (direct and all indirect) v international benchmarks? Please publish.
- 2 Tier Irish Health System is obscene.
- Belfast buses from West Cork for cataract operations.
Tidal wave of health and mental issue s will follow.
The worse is yet to come.
‘Overlooked’ as in intentionally underfunded to scare people into the arrms of private health insurance companies.
“That’s the standard technique of privatization: defund, make sure things don’t work, people get angry, you hand it over to private capital” – Noam Chomsky
@The Risen: Funding has increased by 1/5 over the past 5 years, so the HSE is definitely not being “underunded”, but epically mis-managed. But don’t let facts get in the way of your little rants.
@The Risen: it’s a thought but I don’t really think so there are a lot off buffoons in charge
@The Risen: nothing underfunded about our health service… It’s run by a bunch of interest groups who are more concerned with their share rather than the health of the nation. Top heavy management that wasn’t thinned out in the move from Health Boards to the HSE maintains the lack of value and continuing inefficiency of any investment. Hospitals owned or managed by “patrons” despite being funded and developed by the state limit the mobility and efficiency of trained staff. Working practices designed to ensure as much staff as possible are paid at higher levels and a ridiculous consultant contract all contribute to ensure that any individual procedure actually costs more than the equivalent in a private setting, any of the double jobbing consultants will confirm this.
@The Risen: You say this because the HSE SHOULD BE a leftists’ wet dream – a big public sector (union dominated) organisation running our health system for the benefit of the public. But it’s a disaster. But that’s ok, because just blame the mean Gov or those evil capitalists. Hate to burst your bubble, but the HSE is the way it is because it is dominated by public sector vested interests (i.e Unions). There is no real accountability. There is no desire from within for change and any significant change is fought tooth nail because the status quo suits the special interests (i.e PS unions)- they’ve carved it out this way. At least if you’re paying for a service, the provider has an interest in providing you a good service. The HSE bureaucrat has no such interest, they are paid regardless.
All future governments will tie up the banking crisis borrowings with loans from Covid and will blame “Covid” for everything for years to come.
What health service as its near impossible to even see a GP these days
have your say