Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

Shutterstock/Sharaf Maksumov

The group behind entertainment site LADBible is opening an Irish hub

The social media publishing giant recently opened an office in Australia.

THE GROUP BEHIND UK-based entertainment and youth culture news site LADbible is setting up a new office in Dublin. 

According to a recent job posting, “LADbible Group reaches almost half of all Irish people each month, and as a result we’re opening an office in Dublin to better service that audience.”

The group, -which owns other content brands like SPORTbible, UNILAD, Pretty52, branded content agency Joyride, and licensing arm CONTENTbible – is one of the largest social media publishers in the world. 

According to job advertisements, the company is looking to expand its sales and content team in Ireland.

It is hiring a creative and project manager, an account director and an associate creative director for work on both own-brand and white label content from Dublin. The listing for account director mentions work with media agencies Havas, Group M and Aegis, which all have existing offices in Dublin.

The group declined to comment.

International expansion

LADbible Group recently opened its first international office in Sydney, where it has a strong local audience. As part of its Australian plans, the company is partnering with media agency The Social Beat. 

The company’s 2017 accounts showed an operating profit of £3.7 million on sales of £15.3 million. The company stated that it employed an average of 133 people at the end of the 12-month period.

According to the director’s statement, revenue growth was due primarily to “an increased focus on the creation and distribution of our branded content”, which continued into 2018. 

The company, headquartered in Manchester, was founded in 2012 and has more than 120 million online followers across its sites. It claims that its flagship brand, LADbible, is ‘followed’ by half of all UK men aged 18 to 34 and a fifth of women in the same age group.

In the past year the LADbible group said it has been working to destigmatise mental health issues and raise awareness of environmental issues and inclusivity. 

Get our NEW Daily Briefing with the morning’s most important headlines for innovative Irish businesses.

Written by Zuzia Whelan and posted on Fora.ie

Close
Comments
This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
Leave a Comment
    Install the app to use these features.
    Mute Niall Carson
    Favourite Niall Carson
    Report
    Jun 8th 2013, 1:17 PM

    Where is the rest of the story? Is that it? There was more information in the
    Sub heading than in the few paragraphs below.

    148
    Install the app to use these features.
    Mute vv7k7Z3c
    Favourite vv7k7Z3c
    Report
    Jun 8th 2013, 1:21 PM

    Hi Niall,
    If you click on the slideshow, each slide has a caption that explains a different point. Can you see the slideshow?
    If not, let us know what device you are viewing it on. It’s working on desktop and I’ve just checked it on iOs
    and Android and it seems fine there too?

    44
    Install the app to use these features.
    Mute Niall Carson
    Favourite Niall Carson
    Report
    Jun 8th 2013, 4:45 PM

    I’m still getting used to this new media way of viewing information! Sorry guys thanks

    12
    See 1 more reply ▾
    Install the app to use these features.
    Mute vv7k7Z3c
    Favourite vv7k7Z3c
    Report
    Jun 10th 2013, 9:45 AM

    No problem!

    2
    Install the app to use these features.
    Mute OU812
    Favourite OU812
    Report
    Jun 8th 2013, 12:29 PM

    Ummm… What’s it got to do with the Internet? It’s about a pirate TV channel. These were pretty common place all across the US in the 70s & 80s.

    52
    Install the app to use these features.
    Mute Simon Jester
    Favourite Simon Jester
    Report
    Jun 8th 2013, 12:37 PM

    It was an absolute SHITE film then and now!! [
    Apart from Debbie Harry that is]. Its one of those films you can take whatever meanings you want to out of it or none at all.I took from it that whoever wrote it was on drugs when he wrote the script.

    43
    Install the app to use these features.
    Mute Kal Ipers
    Favourite Kal Ipers
    Report
    Jun 8th 2013, 1:57 PM

    Very weak connections considering the movie focuses on the cathode ray tube being mystical. The addiction and effects are based on a scientist experimental beams.
    Not exactly predictions to anything.

    22
    Install the app to use these features.
    Mute Dessie Edmunds
    Favourite Dessie Edmunds
    Report
    Jun 8th 2013, 2:44 PM

    Scanners. Cronebergs masterpiece. Eastern Promises underated too

    9
    Install the app to use these features.
    Mute Pat Murphy
    Favourite Pat Murphy
    Report
    Jun 8th 2013, 4:54 PM

    cronenberg is a body horror master, crash, the fly, rabid, scanners etc,etc.
    I have loved his recent progression to more drama like material like eastern promise, history of violence & a dangerous method. didn’t like cosmopolis

    5
    Install the app to use these features.
    Mute Pat Murphy
    Favourite Pat Murphy
    Report
    Jun 8th 2013, 4:55 PM

    history of violence was fantastic too!

    7
    Install the app to use these features.
    Mute Kevin Cooney
    Favourite Kevin Cooney
    Report
    Jun 8th 2013, 1:32 PM

    Debbie Harry yes yes and yes! The movie was terrible.

    5
    Install the app to use these features.
    Mute Christian Carley
    Favourite Christian Carley
    Report
    Jun 8th 2013, 5:34 PM

    Long live the new flesh!

    4
    Install the app to use these features.
    Mute Declan Carr
    Favourite Declan Carr
    Report
    Jun 8th 2013, 1:24 PM

    Might be a Sh1t movie but a hell of a lot better then any Iris made Movie. and I wonder where internet comes into play it this story.
    I will read over it and over it never know it might be in there somewhere in hidden files.

    4
    Install the app to use these features.
    Mute Michelle Philpot
    Favourite Michelle Philpot
    Report
    Jun 8th 2013, 1:46 PM

    Better than The Snapper? To name but one!

    It’s medication time Declan, open wide and swallow.

    20
    Install the app to use these features.
    Mute Tony Le Blanc
    Favourite Tony Le Blanc
    Report
    Jun 8th 2013, 3:17 PM

    I think you’ll find Michelle he said ‘Iris made’ One can only assume he was referring to East German filmmaker Iris Gusner

    Furthermore: could we all stop talking about the Snapper please? Yes, its just about better than Videodrome but then a documentary about whale sh*te would be too.

    17
    See 3 more replies ▾
    Install the app to use these features.
    Mute Michelle Philpot
    Favourite Michelle Philpot
    Report
    Jun 8th 2013, 3:41 PM

    Tony la plonk

    6
    Install the app to use these features.
    Mute Pat Murphy
    Favourite Pat Murphy
    Report
    Jun 8th 2013, 4:50 PM

    declan, exactly what is your problem with Irish movies????
    you have yet to give any reasons, so stop trolling!!!

    7
    Install the app to use these features.
    Mute Tony Le Blanc
    Favourite Tony Le Blanc
    Report
    Jun 8th 2013, 9:44 PM

    @ Michelle: snappy comeback

    3
    Install the app to use these features.
    Mute Brant Blog
    Favourite Brant Blog
    Report
    Jun 8th 2013, 7:09 PM

    There’s hardly any link between Videodrome and the internet.

    3
    Install the app to use these features.
    Mute Brendan McCormack
    Favourite Brendan McCormack
    Report
    Jun 8th 2013, 4:02 PM

    Brian O’Blivion. That about says it all. I expect the author of this wrote it while watching porn with his free hand.

    1
Submit a report
Please help us understand how this comment violates our community guidelines.
Thank you for the feedback
Your feedback has been sent to our team for review.

Leave a commentcancel