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The group behind entertainment site LADBible is opening an Irish hub

The social media publishing giant recently opened an office in Australia.

THE GROUP BEHIND UK-based entertainment and youth culture news site LADbible is setting up a new office in Dublin. 

According to a recent job posting, “LADbible Group reaches almost half of all Irish people each month, and as a result we’re opening an office in Dublin to better service that audience.”

The group, -which owns other content brands like SPORTbible, UNILAD, Pretty52, branded content agency Joyride, and licensing arm CONTENTbible – is one of the largest social media publishers in the world. 

According to job advertisements, the company is looking to expand its sales and content team in Ireland.

It is hiring a creative and project manager, an account director and an associate creative director for work on both own-brand and white label content from Dublin. The listing for account director mentions work with media agencies Havas, Group M and Aegis, which all have existing offices in Dublin.

The group declined to comment.

International expansion

LADbible Group recently opened its first international office in Sydney, where it has a strong local audience. As part of its Australian plans, the company is partnering with media agency The Social Beat. 

The company’s 2017 accounts showed an operating profit of £3.7 million on sales of £15.3 million. The company stated that it employed an average of 133 people at the end of the 12-month period.

According to the director’s statement, revenue growth was due primarily to “an increased focus on the creation and distribution of our branded content”, which continued into 2018. 

The company, headquartered in Manchester, was founded in 2012 and has more than 120 million online followers across its sites. It claims that its flagship brand, LADbible, is ‘followed’ by half of all UK men aged 18 to 34 and a fifth of women in the same age group.

In the past year the LADbible group said it has been working to destigmatise mental health issues and raise awareness of environmental issues and inclusivity.

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Written by Zuzia Whelan and posted on Fora.ie

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    Mute Lily Martin
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    Feb 15th 2023, 7:50 PM

    He may as well say 250,000. It’s all lies and obfuscation.

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    Mute Paul Furey
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    Feb 15th 2023, 6:35 PM

    Judging the by the hundreds and hundreds of apartments and houses having gone up and are still going up around the Malahide Road from Clare Hall to Balgriffen and all the way back to the east into Belmayne (the traffic will be far madder in a couple of years), beside Northside Shopping centre and to the west of Swords…..I’ll go with 30,000 figure :)

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    Mute Peter
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    Feb 15th 2023, 7:34 PM

    Personally I would be inclined to listen to the CSO on this than anybody else regardless of what Leo says or thinks.

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    Mute KilkennyProud
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    Feb 15th 2023, 8:08 PM

    @Peter: Maybe read the article before commenting next time and you won’t end up agreeing with Leo.

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    Mute Ní neart go cur le chéile.
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    Feb 15th 2023, 8:56 PM

    So over 6k properties gone missing or magically came out? Put CSO and CIS data (addresses) together, easily to find out where it went wrong, fix it and move on. Jeez, has to argue it like kids. What’s point? Of course Leo would pick a better figure

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    Mute Roibeard Ó Riain
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    Feb 15th 2023, 8:04 PM

    Support the journal. They are the bestest journal writers everer

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    Mute Michael Costello
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    Feb 16th 2023, 1:45 AM

    Surely it can’t be that hard to count the number of houses built from 1st January to the 31st December. What is the Office of the Land Registry for. You can’t sell a house if its not registered with the Land Registry. The first thing a builder must do to enable him sell a new build is to register it with this office and he can’t do that if the title deeds of the house is not registered.

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