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Sheep with lambs image via Shutterstock

Irish consumers favouring cheaper cuts of lamb as sales rise dramatically

Bord Bia said it has seen consumers across all food sectors looking more for value for money over the last year.

RECENT TRENDS HAVE shown that sales of value cuts of lamb have increased significantly over the last year.

Bord Bia said today consumers are “embracing the lesser known cuts of lamb” with sales of mince up 35 per cent in the past year and gigot chop sales up by 32 per cent.

Meanwhile, the traditional leg of lamb is gaining popularity, seeing a 25 per cent rise in sales in the last year.

Speaking to TheJournal.ie, consumer and trade marketing manager at Bord Bia, Theresa Brophy, said that “across all food sectors people are looking for value for money”.

“There’s a move overall to better value cuts and over the last number of years in the lamb category there have been a wider range of cuts available,” she said. “Sales of gigot chops and lamb mince are going up particularly at this time of year, which is peak season, and I think people are recognising the value of lamb in terms of flavour, how versatile it is, and the health values”.

Sales of lamb in Ireland are worth about €100 million annually and overall sales in July were up 19 per cent compared to last year.

Brophy said that meat sales have remained “relatively stable” despite the horsemeat scandal with consumers becoming “more aware of the need for traceability, right back to the producer”.

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14 Comments
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    Mute Patricia Mc Cann
    Favourite Patricia Mc Cann
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    Aug 12th 2013, 3:34 PM

    Use a slow cooker, in doing so the cheapest cuts of meat are cooked beautifully and tender.

    74
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    Mute vv7k7Z3c
    Favourite vv7k7Z3c
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    Aug 12th 2013, 3:36 PM

    You’re making me hungry Patricia…

    39
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    Mute Paddy O Donnell
    Favourite Paddy O Donnell
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    Aug 12th 2013, 6:13 PM

    Hi michelle, can you inspire us mere mortals with a lamb recipe!

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    Mute Dara McCarthy
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    Aug 12th 2013, 6:33 PM

    Lamb donor kebab in Zaytoons.

    18
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    Mute vv7k7Z3c
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    Aug 12th 2013, 7:18 PM

    Sorry Paddy, I have to confess, I’m not that great a cook…

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    Mute Paddy O Donnell
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    Aug 12th 2013, 7:52 PM

    Abbra so!

    3
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    Mute Daniel R
    Favourite Daniel R
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    Aug 12th 2013, 9:07 PM

    Sorry but eating animals is wrong.
    It’ll be held in the same regard as slavery in the future’s history books.
    People don’t like having their lifestyles threatened and usually come up with very intelligent comments like ‘But they’re dumber than us’ or ‘They’re here for us to eat’- as if there was a big conference thousands of years ago between us and them where it was decided they would serve as food for us.
    There’s more variety in a plant based diet.
    Stop the cruelty.

    10
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    Mute Eddie Danger
    Favourite Eddie Danger
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    Aug 12th 2013, 11:06 PM

    That is without doubt the most ridiculous comment I’ve ever read anywhere

    24
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    Mute Daniel R
    Favourite Daniel R
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    Aug 12th 2013, 11:35 PM

    What’s ridiculous about it? Any rebuttal or are you just good at making dramatic comments?

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    Mute Daniel R
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    Aug 12th 2013, 11:46 PM

    Your Facebook account says you’re in the agri business and there’s a whole lot of advertisement links to selling cows??
    The bias makes sense now.

    2
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    Mute Lamb
    Favourite Lamb
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    Aug 13th 2013, 8:57 AM

    We eat too much meay but most vegetarians are under nourished and do not get all their essential amino acids in their diet

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    Mute Owen Brady
    Favourite Owen Brady
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    Aug 12th 2013, 6:46 PM

    I like a bit of goat myself

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    Mute Jangles
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    Aug 12th 2013, 11:47 PM

    I like kids but I couldn’t eat a whole one.

    4
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    Mute Mike Clinton
    Favourite Mike Clinton
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    Aug 12th 2013, 8:55 PM

    I much rather a nice piece of slow roasted hoggit.
    Much tastier than lamb.

    4
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