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Here's the video that made LEGO kick Shell to the kerb

A Greenpeace campaign has led to the toy giant distancing itself from Shell.

GreenpeaceVideo / YouTube

LEGO HAS SAID that Shell will no longer be allowed to sell its toys sets, following a Greenpeace campaign.

The Danish toymaker decided not to renew its contract with the oil giant after a viral campaign highlighted the dangers of Arctic drilling.

Environmental activists Greenpeace launched the above video in July, which shows a Lego Arctic landscape with a Shell drilling platform become submerged by oil.

Lego’s CEO Joergen Vig Knudstorp told AFP that the company didn’t want to be involved in the dispute and called on Greenpeace to engage with Shell directly.

Nevertheless, the company has decided not to renew their three-year deal with Shell, which allowed them to distribute toy sets to customers in 30 countries when they bought 30 litres of fuel.

Royal Dutch Shell PLC has plans to drill in the Arctic coast of Alaska, but did not pursue them in 2013 or 2014 because of technical problems handlings and adverse weather conditions.

Greenpeace described the announcement as ”fantastic news”.

The organisation is extremely vocal in its opposition to drilling in Arctic waters, saying an oil spill in the area would have a disastrous impact on the marine environment.

Additional reporting: Associated Press

Read: Russia switches Greenpeace activists’ charges from piracy to ‘hooliganism’

Read: Calls for public inquiry into the policing of Corrib gas project

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    Mute Mick Curran
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    Jul 10th 2020, 5:47 PM

    Time for justice for victims of state murders.

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    Mute Donal Desmond
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    Jul 10th 2020, 9:03 PM

    @Mick Curran: Agree.. Hope the U.S. will also be held to account for the shooting down of the Iranian airliner also.

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    Mute Jimmy Brandon
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    Jul 10th 2020, 9:29 PM

    @Donal Desmond: The Americans admitted they mistakenly shot down plane and also paid compensation to victims families.

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    Mute Jimmy Brandon
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    Jul 10th 2020, 9:24 PM

    The worlds governments should ban all flights to and from Russia until Russia admits its crime and pays compensation to all families of the deceased passengers.

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    Mute Splat
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    Jul 10th 2020, 10:36 PM

    Putin will just give them the two fingers.
    What’s the point.
    Annexed Crimea and terrorists in Ukraine.
    Europe and US just sit back and continue to trade

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    Mute Kieran Woods
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    Jul 11th 2020, 1:19 AM

    @Splat: And so he should. He was perfectly right to whip back Crimea after the tramp Poroshenko was installed. All he would need to do in retaliation if flights were banned is close Russian airspace.

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