LEGO HAS SAID that Shell will no longer be allowed to sell its toys sets, following a Greenpeace campaign.
The Danish toymaker decided not to renew its contract with the oil giant after a viral campaign highlighted the dangers of Arctic drilling.
Environmental activists Greenpeace launched the above video in July, which shows a Lego Arctic landscape with a Shell drilling platform become submerged by oil.
Lego’s CEO Joergen Vig Knudstorp told AFP that the company didn’t want to be involved in the dispute and called on Greenpeace to engage with Shell directly.
Nevertheless, the company has decided not to renew their three-year deal with Shell, which allowed them to distribute toy sets to customers in 30 countries when they bought 30 litres of fuel.
Royal Dutch Shell PLC has plans to drill in the Arctic coast of Alaska, but did not pursue them in 2013 or 2014 because of technical problems handlings and adverse weather conditions.
Greenpeace described the announcement as ”fantastic news”.
The organisation is extremely vocal in its opposition to drilling in Arctic waters, saying an oil spill in the area would have a disastrous impact on the marine environment.
Additional reporting: Associated Press
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