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TOY MAKER LEGO warned it may be unable to deliver all European orders in the run-up to Christmas due to strong demand, meaning some shoppers could face empty shelves.
“When we get new orders we will face a challenge in some markets in Europe to ship those orders to the stores,” spokesman Roar Rude Trangbaek said.
“This comes on top of a first half of 2015 where we really outperformed our expectations for how sales would develop.”
All orders already been placed by retailers will be delivered, he added. The privately held group declined to say which product ranges could be affected.
Around 60% of Lego’s annual consumer sales typically are yet to be made at this time of the year, Trangbaek said.
The group plans to meet rising demand by investing “significantly in factories in Mexico, Hungary and Denmark” until 2022, it said.
We anticipate welcoming thousands of new employees to the group as we continue to expand our global presence,” chief financial officer John Goodwin said in a statement.
Figures released in September showed that first-half revenue increased 23% to 14.1 billion kroner (€1.89 billion), putting the Danish company ahead of its US-based rivals Mattel – maker of Barbie – and Hasbro, whose products include the Transformers toy line.
Net profit grew 31% to 3.55 billion kroner, making it more profitable than its two competitors.
The Lego City, Technic and Star Wars lines were among the most popular in the period, while new launches such as Jurassic World and the girl-focused LegoElves “were received very positively,” the company said.
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Thank fcuk. I’m sick of standing on it. There must be half a years production of it already in my house.
market ploy to boost sales quick everyone run out and buy lego
bs, just a marketing ploy
Or orders from China, red bricks all the way lol.
Open a Dublin store
I’d probably be broke in a few months.And I’m pushing 40…..
Didn’t Sony say this about one of the Playstations? Made millions
Actually Sony did run out.I was working at Amazon at the time and they couldn’t be got.Sony actually had to make a payout to Amazon to cover the loss of revenue and good will vouchers.It wasn’t even Sonys fault.It was the chip manufacturers.
They are brickin it!
Is this something to do with the new temporary houses the government are planning on building?
Supply + demand basic economics. Lego say supplies may run out so people will panic buy for christmas, sales sky rocket + somehow lego manages to just about have enough stock on the shelves. Just trying to push it as the must have toy for Christmas.
Spokesman Roar Rude Trangbaek – feck the Lego I’m changing my name by deed poll for Christmas.
Must be an anagram there?
I wonder if we will ever have a year when toy or games console manufacturers say they will have enough stock at Christmas to meet demand.
Strategic planning restrictions are needed.
Buy the new toy suitable for all ages, called Arckit , designed by Irish architect David Murtagh, which has won USA Toy Award .can be bought online .
Thanks for the heads up, looks interesting. Box looks like a ream of paper. Put it beside the lego deathstar and see what wins.
sweet baby jesus
Make Lego from recycled plastic, turn rubbish into Lego… Take the rubbish from the enviornment and put it into peoples homes, just joking lol.
I think Lego is great…
Use an old radio and a barbie and turn her into a Borg 7 of 9 or even a Panti after spilled Christmas on her and getting her covered in fluff from the carpet lol.
I mean Christmas drink spilled on her…
I think you might have started early on the “Christmas Drink” Michael…. But it’s all good…
Nah, just previous news story I read and my fingers slower than my brain lol.
No bother, China has loads of Lego clones for everyone at a fraction of the price! I believe the “Enlighten” brand is one of the best quality and can be easily purchased on eBay.
Lego has come a long way since my childhood.
yeah right
have your say