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TOY MAKER LEGO warned it may be unable to deliver all European orders in the run-up to Christmas due to strong demand, meaning some shoppers could face empty shelves.
“When we get new orders we will face a challenge in some markets in Europe to ship those orders to the stores,” spokesman Roar Rude Trangbaek said.
“This comes on top of a first half of 2015 where we really outperformed our expectations for how sales would develop.”
All orders already been placed by retailers will be delivered, he added. The privately held group declined to say which product ranges could be affected.
Around 60% of Lego’s annual consumer sales typically are yet to be made at this time of the year, Trangbaek said.
The group plans to meet rising demand by investing “significantly in factories in Mexico, Hungary and Denmark” until 2022, it said.
We anticipate welcoming thousands of new employees to the group as we continue to expand our global presence,” chief financial officer John Goodwin said in a statement.
Figures released in September showed that first-half revenue increased 23% to 14.1 billion kroner (€1.89 billion), putting the Danish company ahead of its US-based rivals Mattel – maker of Barbie – and Hasbro, whose products include the Transformers toy line.
Net profit grew 31% to 3.55 billion kroner, making it more profitable than its two competitors.
The Lego City, Technic and Star Wars lines were among the most popular in the period, while new launches such as Jurassic World and the girl-focused LegoElves “were received very positively,” the company said.
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Why are comments opened on this and never on the Anglo stories or even cases happening in the US. Makes no sense.
@B9xiRspG: no one is charged
@B9xiRspG: it’s not before the courts
@Michael Geraghty: It’s a suitably broad section to cover any number of offences. Pathetic trolling attempt.
@Matt Connolly: sorry – meant for Phil below.
@B9xiRspG: Seriously Jim, why don’t you read up and the court system in Ireland and stop trying to derail every single comment section. It’s juvenile.
Where is Veronica to tell us men are the only ones attacking people
@Kal Ipers: Ah don’t do that. It’s really tacky.
@Kal Ipers: say her name 3 times and she will appear.
#FemaleViolence
#FeminineToxicity
@Unpersoned: It’ll never be as tacky as her misanderous ways
@Kal Ipers: you guys would seriously want to consider getting some lives and getting me off your mind.
@Kal Ipers: Also, I’m not sure if you can either read or count, but I’ve never said “men are the only ones attacking people”, I’ve consistently said that the vast majority of violent crimes are committed by men. Good grief, go back to school.
@Veronica: Perhaps their online interaction with you is the only time they get any attention from a woman, you’re keeping them warm at night. ;)
@Veronica: I’ve been trying to get you off my mind but I just can’t. I need you tonight, cos I’m not sleeping. There’s something about you girl, that makes me sweat. So slide over here and give me a moment ♡♡
@Lisa Saputo: :shudder:
@Kal Ipers: Kal, did you read the article because these women weren’t arrested for stabbing this poor boy?
To have a dig at someone, using a tactic of theirs that you disapprove of, is silly and counterproductive. Let’s build bridges lads and ladies. We’re all in this together whether we like it or not.
@Veronica: You have dismissed women committing violence and hid behind saying men are vastly more responsible. While doing this you ignore they are more likely to be the victim. You amuse me as an example of sexist person who is convinced they are correct by ignoring reality.
If you expressed these views in a paying job you would be rightly fired.
You are a terrible hypocrite who calls out people for not posting comments on other articles but don’t like it when done to you.
have your say