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LEGO FANS IN the North are in for a treat with the announcement that the iconic toy company is opening its first Northern Irish store in Belfast this summer.
The new store will be located in Belfast’s Victoria Square.
Shweta Munshi, vice president of marketing at the LEGO Group, said the company is delighted to expand the LEGO Retail store portfolio to Northern Ireland.
“After a thorough search, we have found the perfect site in Victoria Square, Belfast,” sad Munshi.
“In the heart of the city, the new store will allow builders of all ages to be inspired by the endless play opportunities the LEGO Group has to offer.
“This store will be a top retail destination for product launches and events, while acting as a hub for our LEGO community and new builders alike.”
The new 165-sqm store will offer an extensive range of new products exclusively available at LEGO stores and LEGO.com.
The official opening date and details for in-store events will be announced soon, while recruitment for roles in the new store has started.
In the Republic, LEGO has two stores, one in the Blanchardstown Centre and the other on Dublin’s Grafton Street.
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In a world of incessant change, and now phone zombies, there is something wonderfully reassuring about the fact that generation after generation of children (and adults) continue to love LEGO.
@Gerry Kelly: change?… don’t see it… Love Lego tho!!
@Gerry Kelly: loved LEGO technic with the little electric motor’s
@and the hit’s just keep coming: That brings me back to the 80s!
orange lodge special edition packs?
@Patrick Newell: Your mother bought you mega blocks instead of Lego.
@J B: Relax it’s a joke, it’s reactions like that that has certain politicians in power
@Rian O’Callaghan: What hate did he spread.
@Róisín Flemping Bunt-Himmler PhD: They celebrate a gay lad from Holland that was supported by the Catholic pope and whose best generals were Catholic that beat a lad from Scotland in the south of Ireland
@Daniel Roche: don’t be bringing facts and logic in here!!
Lego was cool. But I preferred Meccano!!
@Me Me: And much better for the young brain.
Should have opened in Donegal as the Lego blocks would have been better than the one’s used to build houses there.
Build it and they will come.
@JB Software: Ladies fashion stores should be required to have lego corners for husbands.
@thomas molloy: I agree. Nothing worse than seeing a man looking awkward in the ladies’ underwear section reminds me of Father Ted..
Is Mikel Arteta cutting the ribbon ?
@Brian: a reference to the genius of David Squires?
@Kevin Kerr: Indeed Kevin..
All in all it’s just another brick in the wall!
Can’t get into the place, people queueing around the block.
Apple take note. Is it not ridiculous that Apple don’t have an Irish store.
@ian: There is one in Belfast.
Hopefully both sides of the community can come together and build lots more walls. All part of the Northern Ireland Piece Process.
Cancel the holidays to Greece, it’s built with lego blocks
have your say