Support from readers like you keeps The Journal open.
You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.
If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.
THE GOVERNMENT HAS announced its five-level plan for ‘Living with Covid-19′ over the next six months.
The plan, which has been well-flagged in advance, was confirmed by Taoiseach Micheál Martin at a briefing at Dublin Castle this morning.
The plan sets out five different levels of restrictions that can be in place in different counties depending on the levels of Covid-19 in each area.
Level 1 will mean the least severe of the restrictions with Level 5 the most serious.
Martin said the plan is about ”protecting health, strengthening employment and supporting communities”.
Martin said: “We are not yet able to make Covid-19 a part of our past. But we have a lot more clarity about how we can get to that point.
Today I want to talk with you about the direction of our country over the next six months. This is not just about how we will live with the Covid-19 virus but also how we will work towards a new social, economic, and cultural life.
Martin said that he understands there has been “frustration from people in businesses in particular” but that, until there is a vaccine, “we must continue to live with the reality that Covid-19 is potentially deadly and causes long term illness”.
This means that a range of restrictions are in place, including restrictions on social and family gatherings.
Advertisement
Under the current Level 2, visitors from 1-3 other households up to a maximum of six people can gather in another household.
This is different in Dublin which is facing “additional measures”. In the capital the six-person limit is also in place but visitors can be from just one other household only.
Dubliners are also encouraged to limit travel outside the region.
At a national level, under Level 2, bars, cafes and restaurants may remain open as under the current restrictions and ‘wet pubs’ may reopen around the country from next week.
People are being advised to work from home where possible across the country. The plan explains:
If you can work from home, you are advised to only attend work for essential on-site meetings, inductions and training.
Up to 50 people can attend weddings and the same restriction applies to funerals.
For other indoor gatherings, such as events in theatres or cinemas, up to 50 patrons are permitted and in pods or groups of up to 6 people.
Up to 100 patrons are permitted for larger venues where strict two-metre seated social distancing is maintained.
Related Reads
Government will 'broadly support' new EU approach to air travel as Green List set to be updated on Monday
Weddings with up to 50 people allowed under 'Level 2' - including in Dublin
Dublin pubs to stay closed as residents asked to limit household visits
Foreign travel
On the issue of international travel, the Taoiseach said that the government will broadly support the European Commission approach on travel going forward.
When adopted, the Europe-wide system will mean a significantly different approach to the current guidelines on air travel in and out of Ireland.
The EU’s system would see zones classified as green, amber or red, with travellers returning from green countries not required to quarantine. Ryanair has been among those lobbying for Ireland to immediately adopt the European Commission’s approach.
In late July, the government agreed a so-called Green List where people could travel to and from without the advice to restrict their movements for 14 days afterwards.
The government was criticised for its messaging on the Green List, and this was encapsulated by a remark from the Tánaiste that “it may not be simple, but it is straightforward”.
Until the new EU system is in place, the government will amend the Green List from Monday to include countries with an incidence rate of less than 25 cases per 100,000 in the past fortnight. This should include countries like Germany.
Health Minister Stephen Donnelly confirmed to RTÉ’s News At One that the Green List would be expanded to include other countries this Monday.
Today’s announcement was made following a Cabinet meeting this morning that signed-off on some of the final decisions.
“This is a plan which gives clarity of each of our responsibilities. It includes concrete measures and shows how we can limit impact of the virus while keeping schools open and protecting and expanding employment,” the Taoiseach said.
“The plan is broad and comprehensive. Protecting public health remains an absolute priority.”
Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article.
Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.
TheJournal.ie's Coronavirus Newsletter
TheJournal.ie's coronavirus newsletter cuts through the misinformation and noise with the clear facts you need to make informed choices. Sign up here
To embed this post, copy the code below on your site
Close
223 Comments
This is YOUR comments community. Stay civil, stay constructive, stay on topic.
Please familiarise yourself with our comments policy
here
before taking part.
Posted this on another article just released but makes more sense for this one:
They should use the Administrative rather than Traditional counties for their list. That way, you could split Dublin into 3 and Cork/Galway into 2. Why would an outbreak in Cork City for example justify closure of every day life in rural west cork? Similarly in Dublin, you could take more action on a localised fashion.
@Brian Farrell: Limerick, Tipp and Waterford now share the one county as of a few years ago. So not strictly within this idea unfortunately, but if you can progress the idea of localised lockdowns, no reason why they couldn’t extend it to more localised subdivisions like electoral DEDs. That would probably require a competence far and beyond Stephen Donnelly though.
@donal bigley: Yes. Which is why I am suggesting they use the 3 existing administrate counties rather than just the traditional County Dublin to avoid a lockdown over the entire country.
@LangerDan: Maybe the DEFCON number will be by county, but the Red, Amber, Green status will be by HSE Local Health Office (LHO). Just to make it less ambiguous…
@LangerDan: I’d agree on most counties but not Dublin. It’s very easy to get on a dart or bus to another part of Dublin so if your pubs are closed it’s not very hard to get to one. Could be a good shout in other counties though.
@Aidan O’ Neill: That does make sense, I agree, but the numbers are telling a different story. Apparently the Dún Laoghaire area has a lower rate than the country average. Cork, the second most populous county has the second lowest level in the country. You need to attack the areas most present with the virus. Localised lockdowns would probably make more sense to do this.
@LangerDan: LangerDan, Dublin counties of which there are 4 are two close together. Its not like down the country where there’s plenty of space between settlements. Lock Dublin south and they just head next door to Dublin city or Dun Laoghaire Rathdown. You could litteraly have three households from a lockdown region cross the street and congregate in the house of someone isn’t in lock down.
@LangerDan: I mentioned that recently and was lambasted for it. Take cork for example. If there was an outbreak in a sausage factory in mitchelstown, it would make more sense to lockdown parts of Tipperary and Limerick i.e. areas within a 30km radius where there is a lot of movement between those particular areas rather than locking down castletownbere which is almost 200km away
@Anne Marie Devlin: Yeah I’m much more in favour of a KM radius lock-down but they didn’t do that with the previous lockdown counties so would be surprised if they change tact.
You had outbreaks in very localised areas in Kildare where the cluster was closer to Enfield in Meath but the whole county of Kildare was locked down nonetheless.
@Terry Fagan VO: It would, but what about Mayo, Donegal or Tipperary, Kerry or Wexford for example. These are all large counties in overall area and an outbreak in one part of them doesn’t justify locking down the entirety of the county.
Similarly if an outbreak happened in Gort then it wouldn’t make sense to shutdown all of Connemara, Tuam or Ballinasloe even though they’re in the same county and outside of Galway city.
I believe Anne Marie’s suggestion of a radial lockdown is more effective and less intrusive (not to mention it would be easier to police).
All counties are on level 2, except Dublin which has more restrictions than level 2 but is on level 2 but has more restrictions but it’s the same as other counties but it has more restrictions than other counties but is on the same level as all other counties.
@Seaniecp: How they think it was a good idea to announce 5 levels: 1-5 and then put dublin on 2.5 when thats not defined as a level. Oh this government
@Fergus O’Connor: I think they are thinking of constructing a wall around us so dont be fretting. As for me in the mean time I’m busy working and I wont have time to be travelling to neighbouring counties for the all important sesh. So that’s one less dub that wont be giving you nightmares.
@Seaniecp: unfortunatly, there will be those that will travel outside Dublin to have the sesh as you put it, as there would be from any other county if it happened there. It would be easy to spot them. They are the people who are already flouting the guidelines.
@Ross Dunne: Property tax goes primarily to the local authority. Not sure if council houses need to pay it though, so Dublin probably doesn’t collect that much in fairness
@Fergus O’Connor: I have a week holiday booked air bnb small village nearby (in Kerry) live in Dublin didn’t want to stay in hotel was planning to eat in mostly go for walks. Been working throughout the pandemic (nurse) and as the government haven’t came out and said we need to stay in own county wont get money back if we dont go.
I’ll be honest I’m 50/50 about going still for various reasons
@Laura Mulholland Weatherwax: to be honest, you sound very responsible, I see no reason why you shouldn’t go ahead with your holiday. I’ve said all along, it’s not Dublin that’s the problem, it’s a small minority of people in Dublin that are driving the numbers. Go, enjoy yourself, tomorrow is not guaranteed to anyone.
@Rochelle: they could even have helped themselves a little by officially calling it level 2.5 but no better to fudge it a bit and hope people don’t notice
That’s not a very fair plan considering the local restrictions put in place in Kildare, Laois and Offaly. I know dublin is much bigger but as a dub I’d rather they stopped people coming in or out of the county except for essential work or medical appointments for the next 3 weeks, plus pubs and restaurants that are already open should be closed or only allowed to sell takeout. It should be a level playing field for all.
@Lad_The: Live beside it and you’d understand. It’s like we are in lockdown every time there is anything on. Can’t drive in it out at times. Streets littered and people using outside your front door to piss. Yeah it’s a great place.
Not much of a ‘plan’, which should have designated milestones along the way, sort of like the phases we had a few months ago. Also it doesn’t even tell us how and when we can go from one phase to another.
@Stephen Walsh: trying to give the impression Stephen for the sheeple that they are in control of this when they aren’t. Really all about keeping the virus as the bogey man so our health service and the politicians don’t get exposed for how under capacity it us and NEPHET kept on as someone to blame.
@Stephen Walsh: For once I have to agree with you. We need to know the conditions that need to be met that will allow us to move down a level and more importantly, what conditions we need to avoid so we don’t go up a level. No point in just saying what restrictions each level means.
@Declan: it’s ridiculous. I was expecting to hear dates on when we can actually be let live of lives. E.g. when I can go watch a match(although increased numbers at games, it still means a majority cannot attend). When I can actually meet with more than a couple of friends enjoy a proper night out(no plan on putting opening hours to a later time if things got better). When can we actually live our lives again?
@Joe_X: I was expecting at least a couple of dates thrown in. For example October 31st, if a county was at phase 1 – increase numbers allowed to meet up, increase pub opening hours, be able to meet more than a few people etc etc. Add in more easing of restrictions further down the line of things continue on the right path. I believe people need dates to aim for.
@Stephen Walsh: I think we all were. Now I do understand the numbers can go up and down and as such they can affect when we move to level one or down to level 3 but had they said something like numbers permitting, we should go to level on sept 16. And as you said give people something to aim for. But I don’t think they have even said what those numbers need to be to go up or down a level.which is what bothers me the most.
@Stephen Walsh: they want to keep us in limbo & unemployed without proper dates until March . It’s the only way they can hide the deficient test & trace , no increase in critical beds in hospital , waiting lists the size of the world. You are totally correct .
@Joe_X: I wasn’t expecting dates set. In fact I thought the idea of the framework was to do away with deadlines. But i thought they would lay out the upper and lower limits for their decision making process, allowing people to know when they are close to new restrictions and make an extra push to avoid it. The criteria listed in the full document only sets out level one and 5 with 2-4 grouped together and all very vague.
@NotMyIreland: When we were told about a big plan for the next 6 months, I did. A kind of we will aim to do such a thing on such a date but terms and condtions apply. If not, why mention it was a 6 month plan. But that was how I interpreted it. But getting away from dates I do agree they should be releasing what kind of numbers should alert us whether or not we could find ourselves facing looser or tighter restrictions.
@NotMyIreland: they are calling it a roadmap, which implies there are points to reach where things would ease as time goes on and targets are met. Why isn’t there a level 0? There’s no motivation to improve once level 1 is reached.
@Terrence Peterson: you can have 6 people over to your house. They can’t be from 6 different households tho. They can’t be from 5 different households either. Nor can they be from 4 different households.
But they can be from 3 different households or less.
Hope that helps with the ol aneurysm. Not sure if it can be broken down any better.
@David Geraghty: yes, an undefined number from one household can go to your household, presumably 6 but as it’s undefined in the sentence it may mean more
Anyone else scratching their heads snippets of information already know don’t you think.
Bloody 3 of them had to remind us that the covid started 6 months ago (really) As if the country is not reminded daily.
Dublin should be treated differently. A friend of mine is up there for a month and she said SOME people are walking around there as if there is no covid. Pandemic worldwide but in Dublin it’s non existent
@Fun Gerry :): there’s allot more younger people willing to take more risk in Dublin. It’s unfair to say non existent as the vast majority are handling it the same around the country. I’d agree that they bottled it on putting Dublin at level 3.
So what is the plan? They just kept saying we have a new five level plan but no explanation of what each level is or what criteria are used to decide which level we’re on. The whole press conference told us nothing.
Once again the government shines with incompetence, clueless-ness and inconsistency. Spending Taxpayers money on the wrong places. If more funds would be allocated to the HSE, improving COVID-19 testing faster responses. Plus all parties involved would play their part, meaning shoppers wear a bloody face mask, shops deny service to customer not cover appropriated. Reinforce public services and give them adequate power. On the spot fines and penalties for breaching the rules. People will and can adopt.
@Karsten Brück: do you really think face masks that have no standard’s or not been tested are going to protect from fine spray. Not to mention shops who sell masks at over inflated prices
@Gazza Lazza: perhaps didnt want to use green as one of the 5 colours, apart from red, orange, yellow and blue…possibly couldnt agree on a 5th colour, purple or pink or brown perhaps were options, black too morbid, white sounds like surrender, but pink could be associated with gay, and purple with mourning…leaving brown meh?
Has anyone pointed out that casinos, that aren’t supposed to be open at all, have been open since the end of June? And none of them have been closed even though the gardai are aware that they’re open?
@Mairead Jenkins: bray has 3 at the seafront and they’re all open, all the ones in Dublin CC appear to be open, there’s one at the Square in Tallaght that’s open.
@Will: oh no I’m not saying they should be closed, I just think it’s strange that they’ve been overlooked completely for so long since they’re always specifically mentioned as remaining closed.
@Eamon: Pretty rubbish analysis. It is littered with unsubstantiated “facts”. For instance How does he know that previous corona viruses give you immunity to COVID 19?
If you want to listen to rubbish analysis there are many more like this on YouTube.
@For Goodness Sake: They don’t. Its like saying the having the flu last winter protects you for the coming winter. Like the Influenza family, Coronavirus describes a family if different Virii
@For Goodness Sake: the evidence is based on the trends using available data from 100s of millions of people. The models Irish government are seriously flawed. Leo stated back in March that if we didn’t lock down we would have 80k deaths by the end of this year. I believed it then now I know it is complete BS. Same way they are saying that if Dublin continues the way it is going it will have 5000 cases a day by mid October. That would be 2000 cases a day more than all of Spain had yesterday. Again that is never going to happen and the daily case numbers will level or over the next few weeks and then drop down.
@Eamon: “based on trends”. In fact it is based on nothing but unsubstantiated opinions. Listen to the doctors and scientists and ignore the fantasists.
How can Micheal Martin say it’s part of our past. It will not be we have to live with it that’s it. Let’s get on with our lives and address the HSE problem and it’s lack of staff, pay etc.
So basically, they have shown us a slide with five circles, 1 to 5, with no explanationas to what each level entails. It looks like a page from a Junior Infants maths book. Clear as mud lads. Thanks for nothing
At the moment travellers coming to Ireland (including Phil Hogan) are ignoring the quarantine advice, many people travelling home for Christmas to be with their families will ignore this advice as well, there needs to be a proper plan regarding travel and not wait until mid October when the EU are due to publish their guidance Which will be based mainly on economic criteria rather than medical. Dublin is and always was treated as a special case. I greet with Langer that if there is an outbreak in Cork City why should the residents of Schull have to be penalised. Ah yes I forgot, we are all in this together (except if you live in Dublin)
@Hugh Fogerty: Not every one is ignoring the advice to quarantine. Several lads I work with did so. The thing I will point out is that they were all foreign lads that went home for a few weeks. It seems it’s more Irish people are not doing it, but I would presume not every Irish person is ignoring the advice. I wouldn’t ignore it if I were abroad and came back.
@Hugh Fogerty: travel accounts for a minuscule number of cases of around 1,78% What needs to happen is simple: ask for a negative test prior to passengers travelling back & reinstate freedom of circulation within the EU without penalties. People who travel are not infected people or even close contacts .
@Isabel Oliveira: recirculating of people in the EU, have you seen the figures for Spain… no thank you. I live in a small rural town, every Monday a group of lads head to London working as electricians, plumbers etc. They come back on Friday and head to the pub (with food) for Friday Saturday and Sunday nights. There have been no cases in the area. For me these lads are a lot safer than people holidaying in Ibiza and coming back and not quarantining.
And what happened to the colour coding we were suppose to have for each county, is that now consigned to the dustbin? Trust politicians to make something simple into stupidly complex and confusing.
Yes thanks for the restrictions you asked us to abide! So can the government outline their plans to improved the health system or a backup plan in the health system if things go wrong? How much has been invested in the health system to tackle COVID-19.
For now, I’m still relying on the pimp’ed private health insurance I pay for :/
This is a disgrace, this is less dangerous than an annual flu as pointed out from real data & science https://youtu.be/dl_CIXjFb2M also why do we need a vaccine, Sweden didn’t need a vaccine. Irish mass Media & government are owned by big Pharma /Bill Gates
@Colin Mc Hugo: Sweden has 2 times our population and 3 times our deaths. Now as was pointed out to me the other evening, Sweden has a much older population, which makes their government’s actions even worse, as they had access to the same figures we did from what happened when it first arrived in Europe, meaning to me at least, that they were more willing to sacrifice their vunerable.
Also the average deaths attributed to Flu in this country is 300 to 500 annually. We have already exceeded the higher estimate by 3.5 times in 6 months.
They still haven’t gone much into people flying in and out regularly nothing much has been said about it. People could be coming in with it and not even knowing they have it and passing it on.
@David Gillespie: A lot of them are already doing so to varying degrees. One pub where I’m originally from has a catering van run by a local restaurant outside, serving more than pizza and chips to it’s cutomers and have the bar staff bringing in the food and cleaning up and returning the dishes to the staff of the van. However, another pub in the same locality is just ringing in the orders to a local chipper and you have to go out and get the food yourself, then wait for the order to be done, so most the patrons there just pick it up on the way home and just told keep the recipt in case the gaurds call. I know which one I’d prefer to visit of those 2 when this is all over and done with. (Just in case people can’t figure it out, it’s the first)
Any mention of stepping up track and trace to get on top of things? (6 months on.). Bolstering the health system longer term? Protecting wages of people so that they feel reassured enough to get a test? This is still not a plan.
So the whole country is on level 2, but Dublin has special restrictions. So is Dublin level 2A or something? Are there not enough levels in the new scheme??
More and more nonsensical rubbish, flocks of people from Dublin getting buses and trains down the country now, at weekends like the €9 corona meal is going to stop the virus.. Quite simply put the most clueless government in the history of the state.
Sweet baby jesus, they honestly can’t help themselves with the lack of clarity, it’s like a habit they have formed. This 5 level plan is/was meant to be comprehensive and detailed with concise information for each level to know exactly were we are at and what is allowed/advised/asked, at each level. The Martin announces the “whole country” is currently on level 2 and wet pubs may open next week, then leo says in dublin they will remain closed. So is dublin not at level 2? Oh and should we not know exactly were we are on international travel at each level? Because they are saying that they are looking to “adopt” going forward. That doesn’t sound like it’s clear on the subject. Seriously bad piece of work.
I can not understand why the levels 1-5 do not have corresponding cases/100k ppl linked to them, i.e., if you are in a county with 0-29/100k you are level 1 etc. At present Sligo (dont live there) has 3.05/100k over past 14 days is assigned the same level as Dublin 89/100k?!
The 2 worst effect areas in Dublin in HSPC are in Fingal West and Dublin South East. Why would you lock down swords as a result of increased incidence in blanchardstown. It needs to have better planning than county level implication….
Just watched Martin giving this speech. He’s unlikeable, no sense of empathy and can’t read a speech properly. He should be managing a business, and not in politics.
Over €13m spent by OPW on controversial Cork flood defence scheme before construction begins
Conor O'Carroll
3 hrs ago
1.2k
9
Knock airport
Fresh appeal for information after cyclist dies from injuries sustained in hit and run
4 hrs ago
5.9k
Courts
Three men jailed for 'cruel and depraved' rape of woman they encountered in Dublin nightclub
14 hrs ago
45.7k
Your Cookies. Your Choice.
Cookies help provide our news service while also enabling the advertising needed to fund this work.
We categorise cookies as Necessary, Performance (used to analyse the site performance) and Targeting (used to target advertising which helps us keep this service free).
We and our 160 partners store and access personal data, like browsing data or unique identifiers, on your device. Selecting Accept All enables tracking technologies to support the purposes shown under we and our partners process data to provide. If trackers are disabled, some content and ads you see may not be as relevant to you. You can resurface this menu to change your choices or withdraw consent at any time by clicking the Cookie Preferences link on the bottom of the webpage .Your choices will have effect within our Website. For more details, refer to our Privacy Policy.
We and our vendors process data for the following purposes:
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
Cookies Preference Centre
We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent. You may exercise your right to consent, based on a specific purpose below or at a partner level in the link under each purpose. Some vendors may process your data based on their legitimate interests, which does not require your consent. You cannot object to tracking technologies placed to ensure security, prevent fraud, fix errors, or deliver and present advertising and content, and precise geolocation data and active scanning of device characteristics for identification may be used to support this purpose. This exception does not apply to targeted advertising. These choices will be signaled to our vendors participating in the Transparency and Consent Framework.
Manage Consent Preferences
Necessary Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Store and/or access information on a device 110 partners can use this purpose
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development 142 partners can use this purpose
Use limited data to select advertising 112 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 83 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 83 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 38 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 34 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 133 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 59 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 74 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 83 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 37 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 46 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 92 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 99 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 72 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 53 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 88 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 69 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
have your say