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FIANNA FÁIL’S HEALTH spokesman Stephen Donnelly has hit out at the Government after it emerged that a 92-year-old woman was left on a chair in an Emergency Department for over 24 hours.
Gladys Cummins’ daughter Dee contacted Liveline yesterday to share her mother’s experience in the Mater Hospital in Dublin. Gladys was forced to sleep on a chair while her children looked after her. The family said it took 25 hours before she was seen.
Dee told Liveline: “I felt people needed to see this. We talk a lot, between housing and healthcare, but nobody does anything. Rather than be a procrastinator and do nothing, I got up and took a photograph, put in on Facebook and asked people to share it.
“I thought of a Facebook page called the Long Wait. People can put photos of their relatives on this page and the amount of time they spent waiting to see a medic,” she said.
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“I was hoping [Minister for Health] Simon Harris might do something about it. We know there is no easy solution but surely we can afford people some dignity when they are in an extremely vulnerable position.”
Stephen Donnelly said that yesterday’s news is a warning to Simon Harris and the HSE that their efforts in ending the trolley crisis have failed.
“We are facing into a winter the likes of which we have never experienced before. Long gone are the days of Health Ministers saying overcrowding is a winter phenomenon due to seasonal flu.
“The past summer has seen all records in terms of sick people on trolleys being broken. The winter trolley crisis is no more; it’s now a year-round crisis and I have yet to see anything from Minister Harris that leads me to believe he or the HSE have a plan to fix it.
“Minister Harris is now well over two years into the job; he has presided over two full winters, and is now entering into his third.
“No progress was made last year, and I am deeply worried about what lies in store for sick people, and in particular older sick people, if they need to attend our Emergency Departments.”
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Hopefully these folks who made the vaccine get all the praise they deserve when the time comes. They’ve worked their backsides off to pull this off in this short a time
@Shaun Gallagher: bit of positivity ,we have enough negativity already,I’m delighted that vaccines are here ,hope I speak for the majority as some people thrive on the negativity ,let’s get back to underage sport etc again
@JedBartlett: There’s a difference between anger and contempt. I loathe the people objecting to safety measures and making the problem worse. I don’t care about the stupid arguments you all make. There’s never anything new or intelligent in them. They had people like that during the Spanish flu too. Unfortunately, they’re a sad fact of life but that doesn’t mean they’re free to spread their bile online every single day without ever being challenged
@Will: I can read. You quoted what I said (“they”) and asked your clever question as though I had said “we”. I mean I’m not denying the hilarity of your joke (to certain people), I’m just saying your reading comprehension is terrible.
@JusticeForJoe: Yes Joe, you said ‘they had people like that blah, blah, blah’ and I thought to myself, how does Joe know what ‘they’ had back then. That’s when I flippantly came up with the idea for the joke but God almighty, what a waste of time, any humour seems wasted on you.
You are one joyless old goat.
@LD: Anna’s an anti-vaxxer. Her agenda is to discredit medical science to the point where people distrust public health advice around vaccination. Yea, she and her loon squad kind are dangerous.
@Will: The loon squad bile isn’t intended to be read by NPHET. It’s designed to sow seeds of doubt in the publics minds regarding public health advice, particularly as it relates to vaccination programs. They don’t convince many, but even if it convinces one parent to put their child in danger by not protecting them against preventable childhood diseases, that’s a win for them.
@JusticeForJoe: How can you challenge someone when you “dont care about the stupid arguments” they make. If you dont know their argument then you cannot challenge it. Also would you do yourself a favour and just listen to yourself and take a xanax.
@Ruairi Colton: Thanks for the concern re the Xanax recommendation. Unfortunately it won’t do much about the people above and the point(?) they’re trying to make.
I’ve seen all the arguments and while some of them are worthwhile, the overall winner is the virus we can’t distribute the vaccines for yet if we take the advice in their conclusions.
I strongly believe these people are making the problem worse so you’ll have to excuse me if I politely decline the Xanax offer, appreciated as it is.
@JusticeForJoe: You’re harsh, aggressive and cruel in the face of pretty passive comments by Anna. You are demonstrating contempt because she posts facts that don’t suit your narrative. I don’t condone everything she posts but people imposing their paranoia upon her and making her a scapegoat like Joe and Tommy worry me more.
@JusticeForJoe: again Joe I’ll decide what I’m free to do and say and you can equally do the same. Move beyond a fear of difference, learn to listen, and if you disagree express your challenge.
@JusticeForJoe: And you keep coming back with nonsense. I wasn’t commenting on the article, I was replying to your angry, irrational posts, trying to lighten the mood if you will. I think Ruairi’s on to something Joe. Ring the bell for the nurse there and ask for a Xanax or a hot chocolate or something. You’ll be a quivering mess by lights out.
@Tommy Roche: ‘Loon squad’? Name calling is a good way of making people fall on your side of the argument. Most people left that behind in national school. While the ‘loon squad’, as you call them, are dangerous, the Covid zealots are equally so.
@LD: And that is your absolute right. Nothing stopping anyone from freeloading on the near herd immunity built up in this State by responsible parents vaccinating their children against many preventable childhood diseases.
@EnKy: Cruel? Where? The comedy routine thing?? Personally I believe telling vulnerable people that their lives aren’t worth the stress of a lockdown to the rest of us is beyond cruel.
We don’t even know for sure who is and isn’t vulnerable to it. Yet people are attacking the health service who are trying to steer us through this awful. I resent you casting me as the aggressor here and if you can’t see any justification in that, there’s jnot much I can do about it and we’ll just have to agree to disagree.
@Cliff Burnby: As an equal human being I will question anything I choose for myself and will decide what advice, if any, I will follow. You can do exactly the same.
@Cliff Burnby: Are you saying that experts are above being questioned? People should blindly follow everything they say? No critique or questioning allowed? There’s a name for that.
@Cliff Burnby: Ah I see, you can’t think for yourself so you want ‘qualified’ people to tell you how to live your life, but that’s not even good enough, you also what said ‘qualified’ people to dictate my life too.
@LD: I wouldn’t tell a pilot how to fly a plane, but I suppose you would as “you think for yourself”. People like you are the reason we are in this mess and are ironically prolonging the restrictions you so detest. You are being told what way to behave right now to protect others, stop being so selfish and arrogant, this isn’t about you.
@LD: Cliff seems to be unaware of the doctors and scientists who argue against the lockdowns. They are also qualified people but he wouldn’t think twice either arguing against them and telling them he thinks they are wrong because NPHET said so. As confirmed yesterday even some NPHET members did not want to move to level 5
@Cliff Burnby: On the contrary I wouldn’t dream of telling a pilot how to fly, nor do I believe it is my place to tell anybody else what they should or shouldn’t do for themselves. But if I didn’t trust or feel comfortable flying in a plane, I wouldn’t be going in one regardless of what the pilot or aircraft engineer tells me. I made very clear in my posts that my message is to allow people to make their own decisions about what healthcare they choose to engage with. I didn’t make any reference to restrictions, but equally I make my own decisions about how I go about my business. I go to the beach 20km away because it is one of the healthiest things I can do for myself. And yes Cliff, my life is absolutely about me.
@LD: When future generations ask what it was like trying to live with this virus, they will either feel pride and gratitude in the people who managed to suppress and defeat the virus or shame and resentment in the people who attacked everything the health experts said if they didn’t like it, dragging out and worsening the problem. That’s not even just an opinion. That much is obvious.
@Anna Anna: they are but a few Anna Anna and themselves admit that they are not qualified nor do they have anything like the knowledge and expertise at the disposal of NPHET. Lambert doesn’t even oppose lockdowns, he wants a broader living Covid strategy. A few dissenting voices who express a different opinion than a global body of scientists and subject matter experts. Only 24 signed the Covid Recovery white paper.
@JusticeForJoe: I do respect your challenge Joe I just don’t share your vision. I don’t attack anything. I make a personal choice to ignore rules I see are preposterous and have no bearing on anything, the 5km being one of them and as I’ve explained several times, in my eyes, there is no more qualified expert than myself, to decide what healthcare I should access.
@GrumpyAulFella: Cliff however seems to think all dissenting opinions are just the views of trolls on social media. I’m just pointing out that there are qualified people who also are against harsh restrictions. And you’re linking an article from October. It has now been signed by 67 doctors and 100 scientists. And that number will continue to grow. https://www.independent.ie/world-news/coronavirus/new-health-group-calls-for-nphet-to-be-disbanded-39748003.html
@Anna Anna: The only approach that works for me now is to listen to myself, take my own expertise and carry on my life. There is really nothing much that I miss other than maybe having a party or the hugs from friends that don’t want to at the moment. My only concern is that mandatory vaccines or penalties for non compliance will be used to coerce people into taking it and that is why I’m so vocal about this issue. There are so many out there now eager for people’s freedom and liberty to be circumvented behind the usual cover of ‘safety’ Thank you for being a voice of courage, speaking what’s true for you when the mob would have you silenced, not easy in an environment of so much fear and hate.
@LD: If you want to ignore the advice of people best placed to offer it (the health experts; not me), that is of course your prerogative. I don’t agree with it, and I think it’s dangerous, but that much is up to you. However, if you’re going to spread your philosophy in public forums, it is of course open to challenge and I appreciate that you understand that.
@Anna Anna: that’s fine and 67, now, scientists and doctors, is a growing number but let’s not pretend that their views are representative of anything other than that of a small minority who acknowledge that they themselves are not subject matter experts. Amplifying their views to cast aspersions on NPHET and or Prof Holohan is disingenuous to say the least.
@LD: thanks LD. At least Denmark have dropped their Epidemic Law which would have allowed for forced vaccinations. Those protests didn’t get much coverage over here
@Anna Anna: Anna, I see your posts every day, I see you’re anti mask, anti vaccination, pretty much anti everything that most people find sensible. I think you’ll find you are very much in a small minority of people that share your opinions..
@JusticeForJoe: I have to say although we don’t agree on this topic, you have in fairness been courteous enough to respond respectfully and not just go on the attack which is a lot more than could be said for many here. So thanks for that.
I’m no expert and I don’t claim to be one but it takes a certain kind of arrogance to think you know more about viruses than the people who make it their life’s work to study them, regardless how many mistakes they might make in their work as scientists. Science is about learning from mistakes.
We can learn from the mistakes we’ve seen already and progress from there. Eliminating opportunities for the virus to spread to other hosts is the only way to beat it until we have a vaccine. If you die from it, the last you’ll see of the people you love will be when you first learn you have it. Then you’ve got about 2-3 weeks of unpleasantness, to put it mildly.
Please just remember everything that’s actually involved here. A lot of people are dying in this way.
@LD: If you have listened to yourself and come to the conclusion that “mandatory vaccines or penalties for non compliance will be used to coerce people into taking it”, then you are mistaken. It simply will not happen.
@Tommy Roche: I haven’t come to any conclusion, but I certainly think that it is entirely possible. The rhetoric you yourself use would suggest to me that you would be in favour of such a move, is that the case?
@LD: Would definitely not be in favour of such a move. I’m pro-vaccine in that I trust the science and the data which points points to vaccination doing vastly more good than harm. I think mandatory vaccination would achieve absolutely nothing and could in fact dissuade people from getting vaccinated. Plus, it would play directly into the hands of the anti-vax movement. I read your last few comments about your thoughts in relation to your own medical needs. I don’t understand your mindset, but I do respect your right to make your own decisions on personal medical interventions.
Cliff… as a medical doctor and so-called ‘expert’ I have to object. I give people my medical opinion and make recommendations as to the treatments I belive to be the best for them every single day.
It is entirely up to every individual as to whether they want to accept my advice or not. My patients are legitimately entitled to question how and why I came to a specific conclusion.
The mark of an excellent doctor is that he / she can stand over cross examination of their diagnosis and treatment plan, and, futhermore, willing to revise an opinion in the face of new information.
@Tommy Roche: I apologise then for casting that aspersion of you re mandatory vaccines. As I said to Joe earlier I have a lot of respect for anybody here who can listen to the other person’s view no matter how much disagreement there is on the topic. I equally respect your view to trust in the science even if I don’t fully share it. I think it is important to remember in all this that in the end we are all human and all on the one side ultimately. I do not think any topic of discussion should go unchallenged but I feel when there is respect and less mudslinging we get so much further. Thanks Tommy for a rare conciliatory interaction on here.
@Alan Gee: Alan I respect what you say, but what we have on here are people that obviously have no medical knowledge whatsoever questioning the advice that experts have given to protect us all. It is pure arrogance and dangerous in the current situation we find ourselves in. I would have no problem asking any doctor why a course of action is being advised or why a drug has been prescribed but it would be for advice and information purposes only. I would not try to contradict you and claim you are incorrect on a subject I have not studied for years, that is what is happening here daily. Aside from that all these same people seem to think there is some type of grand conspiracy afoot to keep us locked down for reasons that they can never explain.
@LD: You go on about respecting others and yet you have said on more than one occasion that you will ignore health guidelines in place to protect others. You don’t deserve respect, you deserve utter contempt. I’ve absolutely no doubt you wouldn’t express your selfish opinions without your anonymity either.
@Cliff Burnby: I’ve said I will ignore guidelines that have no value such as the 5km rule. If you think me driving 20km to the beach is putting other people in danger that’s your opinion but I’ll respectfully disagree. As for the vaccines I have said I make a personal choice not to take any pharmaceutical products and that includes vaccines, again if you can’t respect my right to that position that is your choice. Your attempt to paint me as someone horrible and selfish just because I don’t agree with you is exactly the type of fear driven mudslinging I mentioned above, but as much as I defend my position I respect your right to view me in contempt. I highly doubt my identity would make any difference at all to this discussion.
@LD: I don’t care whether you get a vaccine or not, just do the rest of us a favour and stay away from us. As for guidelines, it is not for you to decide what has “no value”. Too many people are doing that already and that is why we are in level 5 lockdown.
And yes, I do believe you are only brave enough to state publicly that you will ignore guidelines and avoid vaccines because you are anonymous.
@Mark: the world best scientists don’t actually own Pfizer u do get that mark don’t u, they work for them, u will be telling us next Pfizer have no interest in profiting from this vaccine, they done it for the food of humanity :)
@Hugo Bugo: So Hugo do you expect everyone in Pfizer to work for free? The CEO and board, yeah maybe there’s an argument tehre, they probably have loads of cash already. The R&D scientists though? The product builders in teh factories? The cleaners? They should all work for nothing too you reckon. The guy who drives the truck carrying the product? The pharmacist? The girl behind the counter in the pharmacy?
Of course they expect to profit from it, everyone in the whole chain expects to get paid for their work. It doesn’t mean there’s anything underhanded going on, it’s just the way the world works.
@Sean D: you think *that’s* bad? Getting into your car and driving to the shops has a 99.999…% survival rate, and yet we wear seat belts and pay for airbags to be installed in our cars.
@Sean D: everyone is making fun of you, but let me explain in a respectful manner.
A vaccine with 95% efficacy means that of those who would catch the virus without it, only 1 in 20 will.
Plus, people who don’t get infected don’t pass it on.
It has nothing to do with the death rate.
A vaccine that is 95% effective does not mean that it kills 5% of the participants. It means that only 5% of the participants get infected, instead of 100% with no vaccine.
So if you have a room with 1000 people, none of whom are vaccinated, and some of whom are sick, you probably end up with 500 people infected, of whom one (on average) will die.
If the 1000 people are vaccinated, only 25 will be infected.
@Michael Bodycoach: I’m not telling anybody not to get it, I believe it should be a completely private individual choice. I personally choose not to take any pharmaceutical products and that should remain my right.
@Mark: I’m not going to be categorical about that hypothetical scenario but you are talking about yourself there Mark. With respect you know nothing about me or my reasons so don’t assume I’ll be doing something just because you do or would. My perspective on this life exists outside the confines of the societal idea that others (‘experts’) know better. I am comfortable in being my own expert, as do I believe you are your own expert too. Finding the safety to trust my own expertise of myself is a personal journey that is enlightening and will be ongoing.
If you choose not to get the vaccine then you shouldn’t be able to avail of any services from the HSE. Simple as that.
Some people with severe illnesses are unable to take vaccines. The more people there are hosting a virus, the more likely it is for new strains to emerge, which may need new vaccines.
It’s not just a “personal issue”, vaccines are a societal issue. You don’t exist in a vacuum. People who resist vaccination should suffer consequences for doing so.
To clarify, I mean people who are healthy enough to get vaccinated. Obviously I’m not talking about people with severe illnesses (who are the people we should get vaccinated for, for herd immunity).
Vaccination is the only way to eradicate illnesses. If ye lot had your way, measles would still be killing thousands.
@Sean Loughney: No. We take the time to do our research. It is those that believe everything they are told & too lazy to do research that are just a bigger danger to the country as the shower that are running it.
@Mark: I was given antibiotics as a child and in my teens when I didn’t have that safety of my own mind. Nowadays I do not take any of them and if you go take a look at most people who are consumed by taking all manner of pharmaceutical you will find a much closer resemblance to Gollum than you will in me. In fact I have embraced my Gollum within and accepted my fears, and now I am allowing the space for my Smeagol to emerge and go beyond my fears. I have never felt healthier or better in my life.
@David Bourke: Well in my case that is not an issue, as I said I have no desire to avail of these medical services. But I do not believe somebody else should be denied access to a service because they make a personal choice to not go through an unnatural process injecting synthetic substances into their body. Should smokers be denied access because they choose not to quit? If you were speeding and crashed should you be denied access because you broke the speed laws?
@Steve: It takes a long time to research something. If you want to believe everything you are told that is your choice, but do not knock someone for being informed. There is a lot of NPHET’s on here today. Same people every day that knock anyone that goes against the new norm. If you know so much answer me this. Why did the manufacturers of the PCR test that is used in Ireland say it is not licensed as a diagnostic test, it is on their disclaimer. Correct me if I am wrong.
@Gere: I’m not knocking anybody, I was just asking if you had published any of your research findings to date.
I’m not NPHET nor do I know about the reliability of the PCR test BUT I do trust those that do and adhere to the government guidelines. We are doing no different to any other country in the world so why all the conspiracy theories?
If you have better ides and/or solutions then please state what they are or do I have to wait for the results of your research?
@Steve: You state that you know nothing about the reliability of the PCR test, but you trust those that do. You need to start thinking for your self & research as well, because that is why the country is in level 5 lockdown, too many just following. We are not animals to be locked down just because a small few say so. They have been asked time & time again to show evidence & all they can come up with is research from other countries. They need to show us the hard evidence. Did you never disagree with your parents.
@Gere: Where did you see that the PCR was listed as a non-diagnostic test? Did someone tell you this and you took it at face value, or have you seen it yourself? If the latter, would you mind sharing the link with us?
@Cian Nolan: In all liklihood most companies using this new delivery system will report similar results, which is great news for everyone. Some people report feeling sore after any jab, some will genuinely get a little rough after a jab BUT it’s very rare, despite what they may claim. I’ve seen people get nothing more than saline – water, and be bed bound. It’s in the mind.
@Dave Barrett: It means that you have nothing to worry about or justify listening to your mad uncle on Facebook who swears Bill Gates is turning on the 5G to reset the economy.
@Dave Barrett: No serious side effects to report yet. The swine flu vaccine side effects took between 2 and 20 months to appear. After which it was recalled
@Anna Anna: This is a different type of vaccine using different technology. Long term side effects from vaccines are rare, which is why they gain a lot of attention when they do. This is about risk management. They’ll give it to high risk groups first and monitor it continuously
@Anna Anna: I heard the virus itself has some pretty nasty side effects too, but if you have have a better way of getting us all out of this we’re all ear’s .
@William King: I hear the virus passes through most people without them even knowing it. Why would anyone in very low risk categories want to take a vaccine?
@Joey Navinski: People in high risk categories can help themselves by taking the vaccine. I’ll make health decisions for myself and my family and it won’t include taking a newly developed vaccine for a virus that now has an IFR similar to seasonal flu.
@RRJ Whelan: because many in the most vulnerable category may not be able to take it. So the more people outside that group that take it, the less risk of the people who can’t take it getting covid.
@NotMyIreland: wouldn’t it make more sense for researchers to aim their research at vulnerable people rather than healthy people then there wouldn’t be rejection of vaccines if they wanted them..people say vulnerable people can’t get vaccines yet doctors can pump them full of every other substance they decide to
@LangerDan: “It means that you have nothing to worry about or justify listening to your mad uncle on Facebook who swears Bill Gates is turning on the 5G to reset the economy.”
Great, so how do you propose they sell that message to the parents of children that were injured from the Swine flu vaccine?
“Ah go on, sure you have nothing to worry about….”
“Yours is 94%?! Well mine is actually now 95%!”
I trust the vaccaine data of course but it’s funny after the announcement of the vaccine at 94% that the % has changed to something greater
@Eddie Michael: Not really Pfizer could consume Moderna whole with the cash it has.
Moderna will have issues, as will Pfizer, but Pfizer has a global manufacturing and distribution system, Moderna is relatively new and small, not undermining their achievement they’ll rely on JV manufacturing to augment their production.
Lol, I called this exactly a few days ago, my vaccine is better than yours, which big pharma is going to have to go as far as 100.1% effective to take the lead and as for the people on here talking about giving them the praise they deserve, oh sweet j,when u pay a company in cold hard cash for a service they provide the cash payment is praise enough, after all this only reason they provided u with the vaccine
@Hugo Bugo: Thats impossible for these 2 vaccines 5 years ago mRna science was not generally accepted, then came CRISPR, and mRna was looked at again.
These two German scientists were using mRna on cancer cells to develop individual cancer treatments and were making good progress, when covid came along they sequenced its genetic material found it was simple but noticed that the spikes made a protein from Rna that our immune system can’t recognise, so they developed a message, m in mRna, to allow our T cells to see and find the protein and attack it safely. This means the virus can’t attach to lung cells and dies.
@Hugo Bugo: These two shared data too, actually they all did, this is new science like the invention of penicillin, or harnessing radiation or even electricity its simply a new way of treating diseases including cancer.
@Jean Farrelly: This totally different the H1N1 was taking altered virus dna and getting the immune system to attack, Rna isn’t human and our bodies can’t recognise it so mRna changes our immune cell messages to recognise the Rna protein that allows covid to attach to our cells and the destroys it , it makes the Rna protein redundant and the virus dies.
@Helen Rafferty: This is why they have trials. The manufacturers have projected at least a year, possibly longer, and have tested the vaccine against up to 20 different mutations of Covid. It worked with all of them.
@Helen Rafferty: now the first shot is about 28 days the booster they think is 6 months but since this novel technology the shelf life will take time to evaluate and then other technologies will and do extend self life. My wife did this for pediatric pneumonia in Africa and the WHO accepted it, Africa is a predominantly walker continent and it take time to travel.
@William O Connor: Not really both will be lyophilized over the next few years, and both vaccines are using mRna technologies, add in CRISPR and it could be 100% effective, I kid you not
@Faded79: No as the Russians won’t allow data out or validation in. Additionally its not known how effective it is, other trails supply various data monthly
You test an experimental vaccine (indeed a world first for mRNA) on 43,500 people in six countries. Half get a placebo and half get the vaccine (so approx 21,250 vaccinated). If the virus “tests” positive in say 100 people within the control group (placebo) and is only detected in 5 people who received the experimental vaccine, then efficacy is deemed 95%. Wrap your head around that one folks.
I’m seeing a lot of talk of ‘the beginning of the end’ of COVID in relation to these vaccines.
As much as it’s a near miracle to have two already, they will ‘only’ produce a combined 2.1 billion successful immunisations in the next year (likely March/April 2022 by the time they are all transported and administered).
It’s a huge number, but there’s nearly 8 billion people on Earth. If we need 70% of people to be immunised, we’re looking at 2023-24 before we get there (naturally acquired immunity through infection notwithstanding).
Assuming doses are distributed to countries in a relatively equitable manner, we are looking at another 2+ years of this lock-unlock cycle. Unless I’m missing something?
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Personalised advertising and content, advertising and content measurement, audience research and services development 136 partners can use this purpose
Use limited data to select advertising 106 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 78 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 77 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 37 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 33 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 127 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 60 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 75 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 82 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 38 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 43 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 25 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 86 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 96 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 68 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 50 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 84 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 64 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
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