MCDONALD’S IS TO make its breakfast menu available all day in the United States.
After a trial run in a number of outlets in July, the initiative is set to be extended nationally from 6 October onwards.
Bloomberg Business reports that McDonald’s is trying to bounce back from its worst sales slump in more than a decade.
The website adds that an internal company presentation shows selling the Egg McMuffin all day could increase sales by as much as 2.5% a year.
An all-day breakfast is already available in McDonald’s outlets in Australia.
A McDonald’s spokesperson previously told DailyEdge.ie the all-day breakfast will not be coming to Ireland any time soon.
Under the new plan, the full morning lineup won’t be available all day. Restaurants will sell either muffin- or biscuit-based sandwiches, along with hot cakes, sausage burritos, fruit-and-yogurt frozen desserts, porridge and hash browns.
McDonald’s might get rid of other items as a result.
Think of all the hassle this could have saved William Foster:
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