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The Male Mystique

Sexist, unhealthy or just plain bad: 15 ads from 1960s and '70s mens' mags

“Beware of the man with his own pool table.”

“SHOULD A GENTLEMAN offer a Tiparillo to a violinist?” asks a full-page ad, which features in ‘The Male Mystique’, a book about vintage advertising in mens’ magazines.

The answer, according to cigarette brand ad execs over fifty years ago? This:

After a tough evening with the Beethoven crowd, she loves to relax and listen to her folk-rock records. Preferably, on your stereo. She’s open-minded. So maybe tonight you off her a Tiparillo. She might like it – the slim cigar with a white tip. Elegant. And, you dog, you’ve got both kinds on hand.

Tiparillo Regular and new Tiparillo M with menthol – her choice of mild smoke or cold smoke.

Well? Should you offer? After all, if she likes the offer, she might start to play. No strings attached.

Our friends at Business Insider flipped through the rest of the book and picked out what they deemed ‘the worst’ of the offerings from the 1960s and 1970s.

Looking at the collection, you’d be forgiven for thinking that the men of the era worried about little else other than smoking, drinking, fashion and their hair.

All images: The Male Mystique

Are these the most irritating Irish ads ever?

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    Mute Of a break. Of a Kitkat.
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    Jan 15th 2019, 6:35 AM

    Maybe our TDs could get up a little earlier than usual, maybe work a little overtime, maybe work a 48 week-year like most of us do.

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    Mute Paul Cunningham
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    Jan 15th 2019, 6:49 AM

    @Of a break. Of a Kitkat.: careful now, asking for that sort of commitment would make them take yet another pay rise without needing to ask.

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    Mute FlopFlipU
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    Jan 15th 2019, 7:54 AM

    @Of a break. Of a Kitkat.: now that’s taken the biscuit

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    Mute Toon Army
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    Jan 15th 2019, 8:01 AM

    @Of a break. Of a Kitkat.: Our TDs deserve two fingers. Or four..

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    Mute Denis McClean
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    Jan 15th 2019, 12:09 PM

    @Of a break. Of a Kitkat.: Looks like they just woke up to at least one reality.

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    Mute Wade Wilson
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    Jan 15th 2019, 8:53 AM

    Homelessness rising, housing crisis, more people than ever on trolleys…sorry can’t look at any of that because of Brexit. Don’t blame us for those things. It’s not like we have been in office for years and just let those issues get worse…

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    Mute Dot Com
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    Jan 15th 2019, 11:31 AM

    @Wade Wilson:
    The fact is, The biggest waste of money and resources in Ireland is not dole scroungers, It’s Politicians.

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    Mute Adrian
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    Jan 15th 2019, 9:36 AM

    Thats a joke. They’re just back from.their month long xmas holidays.

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    Mute John Declan
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    Jan 15th 2019, 10:38 AM

    Good, it might slow down Leo’s sneaky Carbon Tax that he’s trying to get Revenue to take over like the Property Tax, which reminds me, what have you done so far with the Carbon Tax and the VAT on petrol, diesel, gas oh yeah and the Sugar Tax and let us not forget Property Tax and while your at it, tell us about the Digital Media Tax which you’d like to replace the TV license with, God I’m exhausted ZZZZ

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    Mute Andy mc Laughlin
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    Jan 15th 2019, 8:56 AM

    So our country comes to a stand still while another country sorts out it’s own mess?

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