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IF YOU’VE WATCHED a match during this World Cup and had an inexplicable urge to eat a chicken kiev afterwards, this is probably why.
Ireland might not be represented on the pitch over in Brazil, but the presence of a well-known Irish brand on the surrounding advertising hoardings has aroused much befuddlement.
Moy Park has been has been gracing our screens along with Neymar, Van Persie, Messi and the rest, leaving many people wondering how a Northern Ireland chicken company has been given the same marketing opportunity as global brands like Adidas and Coca-Cola.
Really feel bad for Spain. Still, very distracted by Moypark adverts around the pitch. #chicken
It’s all because of Moy Park’s parent company, Sao Paulo-headquartered food producer Mafrig. So explains Andrew Nethercott, director of brand marketing at Moy Park:
Mafrig struck up a deal with FIFA ahead of the 2010 World Cup in South Africa. It was a two-tournament deal so we knew this opportunity was coming for a while.
Mafrig is in fact one the largest food companies in Brazil and the fourth largest beef producer in the world with revenues of around €1.5 billion in the first three months of 2014 alone.
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The company bought Moy Park in 2008 to establish a firm foothold in the European market.
#WorldCup2014 Eh, daft Q but was that 'Moy Park' I just saw on a pitch billboard ? Isn't they an Irish chicken company?
“The deal we have is that if a South American team is leading the game then the Mafrig logo appears and if a European team is leading that the Moy Park brand is show, ” says Nethercott
Mafrig got particularly lucky last night when its branding was displayed as Lionel Messi scored his first goal of the World Cup a clip that will undoubtedly will be repeated and shared for years to come.
Far from being a small Irish company however, Moy Park is itself a billion-euro outfit with a presence on both sides of the border 12,000 employees across Europe.
“We’ve have global ambitions,” says Nethercott. “The advertising gives us a great platform to grown the brand especially across Europe.”
Responding to questions about the company’s sponsorship of local sports, Nethorcott pointed to their partnership of Tyrone GAA as an example of their involvement closer to home.
And as for working with FIFA, Nethercott says his experience is that they are a “very professional organisation” and make things “very straightforward”.
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Micheal two young mexicans are dead because of the illegal drugs industry, because they may have used their rights to freedom of speech (a right upheld in the constitutions of many countries) to speak out against drug cartels. Are they part of the horrible lot too?The drugs industry is an international one it doesn’t follow borders, it just follows supply and demand.
I’ve been meeting so many people facing these kinds of threats every day at the Frontline Human Rights Defenders Platform in Dublin Castle this week. 130 incredibly brave people from 85 countries being threatened for standing up for their basic rights. Its shocking to hear stories like this one. Can you imagine actually facing that fear every day but continuing to fight for the right thing despite it? And what if you had kids? Massive respect to the journalists who fight back. Rant over. If you guys interested in reading more about them, visit http://www.frontlinehumanrights.org
There was a great show on last week where that sas guy chris Ryan teamed up with the special police there ‘bope’. Incredible stuff seeing the conditions in the favelas. The place is overrun with drugs and crime. Remember last year when hundreds of cops raided the place and arrested hundreds?
Scary stuff if they are turning to killing those using social media and reporters
My bad mad durdu. I made a mistake.
I ain’t a clown though. I wouldn’t say murderers, they are going in dealing with serious criminals and drug cartels.
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