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Rise in cost-of-living impacting property market sentiment, survey finds

49% of homebuyers and 63% of renters said the crisis has affected their ability to buy or rent a property.

ALMOST TWO-THIRDS of prospective renters have said that the current rise in the cost-of-living has affected their ability to rent a home, according to a new survey.

The survey of 2,861 people, carried out property website MyHome.ie, suggests that the cost-of-living crisis is having a significant effect on the homebuying, home renovation and rental markets.

Of those surveyed, almost half (49%) of homebuyers said the rise in the cost-of-living has affected their ability to buy a property, while 63% of prospective renters said the current crunch has affected their ability to rent.

45% said their ability to renovate or do other building works to their home has also been affected by rising costs. 

Robust demand is a critical factor with regard to sentiment around the property market at present, with a large cohort of respondents financed and ready to buy.

Two-thirds (67%) of respondents said they have finances in place to buy a property in the next year, and over half (54%) said they are confident about their ability to buy within that timeframe.

The survey also suggests that the impact of property price inflation and the rising cost-of-living may have tempered people’s expectations on price hikes in the next year.

Three-in-ten respondents expect property prices to go up over the next 12 months, compared with six-in-ten (59%) who believed the same in April of this year.

Meanwhile, 63% of prospective homebuyers and 75% of renters said they have had to look beyond their top location choice because of price concerns.

85% of respondents believe the Government could do more to help the property sector. 

Earlier this month, the CSO said its Residential Property Price Index (RPPI) had reached the value of 163.6 points, the same record level last seen at the peak of the Celtic Tiger boom in April 2007. 

It follows a 14.1% price increase over the past year, with prices in Dublin rising by 11.8% and prices outside Dublin up by an average of 16.0%.

“The rise in the cost of living is having a significantly negative impact on consumer sentiment, yet we know that demand is still very robust despite these financial pressures,” Joanne Geary, managing director of MyHome.ie, said.

She said the website saw a surge in brochure views in July up by over 40% on the previous year. “We can see from our metrics that buyer demand is remaining remarkably strong,” she said.

Even though interest rates have recently risen, they are still relatively low and it remains to be seen how much of these increases will be passed on by the banks.
Given employment levels are at an all-time high, the demand dynamic in the market remains very buoyant in spite of cost of living increases.

Meanwhile, a report by Daft.ie published earlier this month found that rents in the second quarter of this year climbed to an average of 12.6% higher than the same period of 2021.

The spike is the biggest increase recorded by Daft since it began carrying out its reports in 2006 and it came as the availability of rental homes dropped to an all-time low.

The average market rent across Ireland between April and June was €1,618 per month, an increase of 3.3% on the first three months of the year and more than double the low of €765 per month seen in late 2011.

Geary said that overwhelming negative sentiment about the rental market was having a knock-on effect across the entire property market.

“Renters are under huge pressure and, anecdotally, we know that many of those who are in a position to leave the rental market and buy are pressing ahead perhaps sooner than they otherwise would have, given the lack of value, uncertainty and choice in the rental market at present.

“In many cases, it simply could be cheaper to buy than rent if the stock was available to buy.”

The MyHome.ie survey of 2,861 people was carried out between 12 August and 19 August. 

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    Mute Patricia O'Brien
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    Aug 29th 2022, 7:26 AM

    Really ? That’s a shock… was it not an issue before the cost of living rise tho ? Or are the gov going to blame the war in Ukraine for the housing crisis here now too ?

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    Mute Celtic Eagle
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    Aug 29th 2022, 7:20 AM

    I’m sure the government will be thinking up of new schemes to keep the prices high.

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    Mute Sean Callan
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    Aug 29th 2022, 1:09 PM

    @Celtic Eagle:
    And still deny our OAPS full restoration of 2008 entitlements?????

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    Mute Derek Power
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    Aug 29th 2022, 8:23 AM

    In other shocking news, report finds that water makes you wet.

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    Mute Craic_a_tower
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    Aug 29th 2022, 9:32 AM

    Rent is normally higher than mortgage so I am not sure why that is even mentioned. It the very nature of the rental market unless landlords are meant to rent at a loss. Rent is taxed so it is more expensive to provide a place than a mortgage

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    Mute Podge
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    Aug 29th 2022, 9:56 AM

    @Craic_a_tower: maybe in recent times but my parents generation can’t understand how rent is more than a mortgage. In their day (up to recently enough) you rented if you couldn’t afford a mortgage. And I don’t understand why people think landlords with mortgages are supposed to cover the mortgage and make a profit after tax. You’re forgetting that the landlord is having a large asset paid for. If I bought an average house with a mortgage tomorrow and rented it for a €200 a month loss it’s still a great deal because I’m buying a huge asset for a very low monthly cost.

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    Mute Donnie Brasco
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    Aug 29th 2022, 10:20 AM

    @Craic_a_tower:

    If rent is lower than your mortgage, you are not making a “loss”, because somebody is still paying off your mortgage.

    I don’t know why landlords feel like they’re entitled to a free house along with some extra spending cash. Irish landlords are the moat entitled investors in the world.

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    Mute Geoff Bateman
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    Aug 29th 2022, 10:44 AM

    @Podge: plus it increases in value month on month as the latest figures show

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    Mute Craic_a_tower
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    Aug 29th 2022, 10:49 AM

    @Donnie Brasco: nobody is paying the landlord’s mortgage other than them. Rent is for a service you get which includes white goods, maintenance on the property etc… It is a heavily taxed income and unless there is a profit it won’t be provided. As landlords are leaving the market it means less rentals meaning higher rents. Before you say the house is then privately bought so it helps housing, occupancy rate drops on privately owner so more people have less to rent. Landlords are needed whether you like it or not

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    Mute Craic_a_tower
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    Aug 29th 2022, 10:51 AM

    @Podge: it is standard for rent to be above a mortgage and when it is not is when there is an oversupply of rentals.

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    Mute Podge
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    Aug 29th 2022, 10:54 AM

    @Geoff Bateman: true but even if it didn’t it wouldn’t be so bad. If I bought and average house valued at €320,000 and had to pay €200 a month towards the mortgage while the rent covers the rest I’d only be paying €72,000 over a 30 year mortgage (disregarding loan to value discounts, inflation adjusted, etc). Even if I sold the house for €250,000 (again inflation adjusted), I’d still be making €178,000. After that I could either cash out or continue increasing my profits as after tax rent is now pure profit (once property maintenance costs are factored in). As long as you don’t get bad tenants it’s very easy money as all you have to do is make the occasional call to a tradesman to fix the odd appliance or dish out a few hundred for a new washing machine.

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    Mute Podge
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    Aug 29th 2022, 11:01 AM

    @Craic_a_tower: sorry but that’s a very entitled view of investment. The profit should be in the sale of the property or the continued collection of rent once the mortgage is cleared. What you’re looking for is for people to be able to get a mortgage from the bank for a large assest, for someone else to service the cost of that loan and provide you with extra profit immediately, and then for you to profit again from the sale of the property. If you’re profiting at every step of the way with no risk (bad tenants excluded) where is the cost of the investment to the landlord?

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    Mute Craic_a_tower
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    Aug 29th 2022, 11:02 AM

    @Podge: then why don’t you do it if it so easy? What happened during the last crash? Don’t recall the government helping the landlords who lost money. It is all well and good to say once you don’t get a bad tenant but if you do you have to still pay the mortgage. Risk has costs and you seem to think there is no risk. Ever had to deal with a dead tenant or couple who are assaulting each other. You are clueless

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    Mute Craic_a_tower
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    Aug 29th 2022, 11:13 AM

    @Podge: it may seem entitled to you but that is how the market works. If it was another investment the mortgage would be allowed as an expense but not on rentals. It is the tax system that makes rent cost so much. Do you expect a shop to sell products cheaper because they own the shop property? Basically you are saying landlords should operate at a loss for decades and determine their profit while not allowing for any losses. Businesses don’t operate that way so why should landlords? It is pretty entitled to expect private citizens to fund other private citizens homes

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    Mute Podge
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    Aug 29th 2022, 11:22 AM

    @Craic_a_tower: I hope to someday. In the process of buying my own house at the moment but hopefully in a number of years I’ll be in a position to buy another property as an investment. Of course there’s risks involved with bad tenants and I’m all for landlord’s rights in dealing with them. In terms of the last crash that’s market risk which you should factor in to your investment and taxpayer money shouldn’t be used to mitigate that risk. If you can’t afford to cover the mortgage yourself if something happens you’re over-leveraged and that’s a risky investment strategy. And those who were able to absorb the bust have come out the other side in a great position. If you get good tenants and don’t over-leverage yourself you get an asset worth hundreds of thousands for very little work.

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    Mute Podge
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    Aug 29th 2022, 11:29 AM

    @Craic_a_tower: a shop sells goods which are then owned by the purchaser, rent is just that – rent. If you rented a house but the renter owned it after a period that’s a totally different scenario. Imagine if cars appreciated in value or at least stayed the same regardless of age and use. Imagine I got a loan from a bank to buy a car. Now imagine I leased that car to you and wanted that lease cost to cover what I owed the bank plus a tasty profit for myself. And after all that I still own the car which has increased in value which I then sell. I’ve made money throughout the lease period and again when I sold the car. And what did it actually cost me except having to make the odd phone call, pay for a minor repair, or fill out a form here or there?

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    Mute Craic_a_tower
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    Aug 29th 2022, 11:39 AM

    @Podge: so you want landlords to factor in risk and also complain that they do this! You keep the rent as high as you can do deal with all the risk. Rents could drop. There were many landlords in negative equity and forced to increase their contributions to the mortgages on these properties with many also dealing with job losses. They did that for years while taxes and charges were added to rental income. Some stuck it out subsiding tenants and when the market rose they increased rent to recoup those costs. Then the government came in capping rents punishing those for not increasing their rent.

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    Mute Craic_a_tower
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    Aug 29th 2022, 11:40 AM

    @Podge: you assume houses always appreciate

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    Mute Podge
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    Aug 29th 2022, 12:07 PM

    @Craic_a_tower: why are you acting like if a profit isn’t made on rental income there’s no profit involved? You’re ignoring the huge asset that is the property itself which sometimes drops in value but only for a few years (which is why lots of property owners are cashing out now). In my above example where I buy a house for €320,000 with a 30 year mortgage which I contribute €200 per month to. If I sell the house after 30 years and all it’s done is maintain it’s value in line with inflation (which based on long term trends is very unlikely) then I’ve made €248,000. Subtract cost of property maintenance and fixing the odd appliance and I bet it’s still a very good return considering the hours of work put in.

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    Mute Craic_a_tower
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    Aug 29th 2022, 12:19 PM

    @Podge: never said there was no profit so I can’t be making the claim you made. You may think 30 years is fine to wait for a return but not many businesses work that way. It also relies on 30 years of stability for the landlord where they at any moment need to be able to pay the full mortgage as you said yourself. Risk costs money. To return to the shop would you expect a shop to run at a loss on the grounds they would own the property the shop is in some 30 years later? The business is renting providing a service and requires a huge initial investment. You have no idea of how much work it is to be a landlord so should never become one. As most landlords see it as a long term investment for a pension the fact people are selling up shows it is not easy. If it was more would enter

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    Mute Podge
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    Aug 29th 2022, 12:32 PM

    @Craic_a_tower: well a lot of people use property as a pension pot so for that use case 30 years is fine. But if you want profits sooner you can sell the property on a shorter time frame which is what a lot of people do. People are selling up now not because it’s hard to be a landlord but because it’s a great time to sell and it’s now hard to get into as you’ve mentioned. If the person running a shop is trying to make a quicker return they should lease and sell goods. If they’re trying to obtain an asset in the hundreds of thousands/millions and flip it for a profit then they should be prepared to take a loss to obtain the greater long term goal. You’re acting like property should be a good short and long term investment. It shouldn’t be both of those things.

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    Mute Podge
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    Aug 29th 2022, 12:41 PM

    @Craic_a_tower: what ROI do you think landlords should make on rental income after 30 years in the market? So the moment the mortgage is paid off how much surplus income should the landlord have generated (not taking into account the asset which they now own)?

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    Mute Craic_a_tower
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    Aug 29th 2022, 1:13 PM

    @Podge: none of your business is how much they make. You don’t restrict profits on other businesses so why is this different. Say they make 24k which they get less than 12k of. It isn’t a lot of money and you can’t live on it comfortably

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    Mute Podge
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    Aug 29th 2022, 2:00 PM

    @Craic_a_tower: I’m not asking you what landlords make, I’m asking you what you think they SHOULD make. You shouldn’t be able to get a mortgage from the bank, buy a single property, and then kick back and live comfortably for the rest of your days. Being a landlord on a single property isn’t a full time job and shouldn’t be paid as such. If you want to live comfortably while managing rental properties you should becoming a managing agent, which is a full time job. In your above example you’re saying rent that covers the mortgage plus €66 extra per month isn’t good enough. So I’ll ask again – how much extra SHOULD be added on top of mortgage costs to pre tax rent to make it attractive?

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    Mute Podge
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    Aug 29th 2022, 2:09 PM

    @Craic_a_tower: I actually can’t wrap my head around your thinking. I’m no hardcore lefty and like I said I think landlord rights should be strengthened but my God the level of entitlement some people have is beyond belief. The idea that I should be able to buy a single property with borrowed money and have someone else pay that money back and pay me for the privilege so I can kick back and “live comfortably” while doing nothing else to earn a living other than managing that single property is beyond belief. I’m against the entitlement of someone else paying for your house but it works both ways, at the renter level and the landlord level. And before you say it the landlord isn’t subsidising the renters home because at the end of the day it’s never the renter’s property.

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    Mute Craic_a_tower
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    Aug 29th 2022, 2:44 PM

    @Podge: the reason you don’t understand is because you already have a view in your mind of how YOU THINK it works or should work. It doesn’t work as you think and involves a lot more risk and costs than you are considering. A person has a choice where to invest their money and due to the risks the return from a rental property is not worth it for many so they don’t become landlords. People who decided to take that risk have been treated badly by the government which increased charge, taxes, legislation and threats to make it worse. Landlords don’t accept these new risks and are investing elsewhere. Here you are telling a landlord that they should accept it and shut up. Landlords don’t have to listen to you and for all your beliefs of how good it is then more people would stay.

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    Mute Podge
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    Aug 29th 2022, 3:03 PM

    @Craic_a_tower: if you’re not going to answer any of my questions fair enough, there’s not much point in me asking any more. I’m all for landlords getting returns on investment. I just don’t think they should be able to live off the rental income of a single property as if they’re some wolf of wallstreet investor. People put money into property in Ireland because other options aren’t as attractive. And they’re selling up now in large part because it’s an amazing sellers market. And you clearly already have a view in your mind about how it should work when you make statements like people should be able to live comfortably on the excess rent from a single property they’ve a mortgage on. Ideas like that are so economically unworkable I don’t even know where to begin.

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    Mute Craic_a_tower
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    Aug 29th 2022, 3:54 PM

    @Podge: again you are claiming I made a statement I didn’t. I gave you the answer you just don’t like it. You also claim you know why landlords are leaving the market. Here is a landlord telling you they are leaving the market due to government interference not because it is a good price to sell at. Everyone I know is leaving because of that and cutting their long term investment plans. You want to believe something else and say you don’t understand my thinking. The reality is you are rejecting what I am saying so don’t want to understand. Once you have a property you will see how much work it is and that is with you caring about it. Tenants do not treat properties as if they care about it.

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    Mute Podge
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    Aug 29th 2022, 4:19 PM

    @Craic_a_tower: well you’re not giving me straight answers. I asked what you need to make it worth while and you won’t answer but say current amounts aren’t enough to live comfortably on. And I’m saying they shouldn’t be. Being a landlord on one property isn’t a full time job. I’m not sorry the government are taxing you on rental income as I get taxed at the same rate for a job that I can argue requires a lot more effort than being a landlord. And before you say it people don’t become landlords more because they can’t afford to. Every property I’ve lived in I’ve left cleaner than when I arrived, the landlord just collected the money from me.

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    Mute Podge
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    Aug 29th 2022, 4:21 PM

    @Craic_a_tower: and you might say people are leaving because they’re tired of government regulation but it’s a simple calculation. If you’re better of selling than staying a landlord you’ll sell. I wish we had more landlords but if the market was terrible to sell in but rents were high you and your friends would be staying put.

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    Mute Podge
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    Aug 29th 2022, 4:21 PM

    @Craic_a_tower: and FYI you can get a management company if you don’t want to do any of the work.

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    Mute Craic_a_tower
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    Aug 29th 2022, 5:42 PM

    @Podge: I know the people and why they are leaving. I am one of these people. Try to listen, you don’t understand the market and the pressures. The fact you suggest a letting agent illustrates this perfectly. You keep thinking it is an easy number as landlords leave the market and nobody replaces them. Price have been high before and we didn’t lose the rental property like this. Why is it different now?

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    Mute Podge
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    Aug 29th 2022, 5:56 PM

    @Craic_a_tower: like I said I don’t agree with lack of landlord rights over bad tenants or rent freezes and all that. All I’m saying is returns should be reasonable and taxed as income. You’re not addressing any of my points so I’m going to leave it here. Have a good one.

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    Mute Dean
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    Aug 29th 2022, 12:01 PM

    Homes need to be separated from being pensions. Tenants can’t afford private pensions but are expected to pay for multiple private pensions (ie. mortgages) for the landlord. It’s predatory housing system. Speculators should pay for their own private pension.

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    Mute Craic_a_tower
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    Aug 29th 2022, 12:20 PM

    @Dean: where is the investment going to come from then? It can’t all be provided by the state and requires private money

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    Mute Dean
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    Aug 29th 2022, 5:00 PM

    Tenants service your 30 year mortgage and your private pension. You’re just the middleman that can be eliminated. Plenty of jobs in hospitality if you want earned income, to pay for your own pension.

    We’re in a market-driven housing utopia; market rents high, houses prices high, virtually no social houses being built.

    Problem is, after 30 years those tenants paying their way in life are left with no home and no private pension. Because they’re paying for your lifestyle.

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    Mute Craic_a_tower
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    Aug 29th 2022, 5:28 PM

    @Dean: nope they pay for a service for 30 years. You know many landlords develop the property to be rented out.

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