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NETFLIX’S DECISION TO release all the episodes of its original shows at once seems to be paying off, at least for House of Cards.
A new study from analytics company Procera Networks found that two per cent of US Netflix subscribers finished the second season of House of Cards over its debut weekend.
Considering it has 33.42 million members in the US, this would amount to 668,400. In comparison, only one percent of European subscribers did the same.
Between six to ten per cent of US and European subscribers watched at least one episode of the show. European audiences watched more episodes than their US counterparts overall. On average, European viewer watched five episodes compared to three in the US.
The other interesting aspect of its findings was despite the launch, there was no real change in traffic when the show launched. This would suggest that instead of new shows seeing an increase in traffic, a new release means current viewers focus on a specific show.
Netflix doesn’t disclose viewership data so confirming the exact figures isn’t possible, but Procera says it worked with a number of broadband networks around the world to help compile the results, and has covered Netflix a lot in the past.
What’s encouraging for Netflix is between 5 – 15 per cent of its subscribers sampled at least one episode from the show.
Since Netflix announced it has just over 44 million members, this could mean that between 2 – 6 million sampled an episode last weekend, and considering more people watched the second season than the first, it’s good news for the company.
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Finally I am in the top 1% of something !
Doesn’t Freddie make lovely ribs…
When I told the other half we were spending the day in bed for valentines I don’t think she envisioned the entire 2nd season
What will I do until the next season?!?!?
Wait three weeks and binge watch true Detective. Epic!!! 8 episodes
I may or may not be up to date on that show… :-0
Watch the original. Much better
Well worth it, whole season in one weekend. Brilliant programme, couldn’t help speaking in an Alabama style accent on Monday in work!! Waiting for orange is the new black season two next!!
When is the new season of “Orange is the new black” out Andrew?
June I thibo
Cheers will have to watch that!
Claire Underwood wrecks my head…hats off to Robin Wright.
Just finished it last night. Great show.
Same here…. now I’m wondering when it’s ok to reveal possible spoilers!
No Tony….no it is not
I am totally addicted to HoC.. i found myself getting up in the middle of the night to watch the feckin thing.. BTW i have a life and a good one at that.. i just cant help myself…
I got delayed in Stansted last night so was able to watch an episode on my iPad using their free wi-fi. After 25 minutes we were told we were boarding, at a crucial moment in the episode. Gutted I was!
Luckily I was able to continue watching on my iphone on the plane as people were boarding.
And I finished it on the Aircoach into town.
I love technology:-)
I was under strict instructions not to watch it until my other half returned from his business trip. – and like a good wife, I listened. Now with this cold weather – we have someone to look forward to watch on Netflix. :-)
I wasn’t a good boy, I started watching before my wife got home. I was put on the naughty step for the rest of the evening.
I like myself and underwoods personal chats! He talks a lot of sense!!
House of Cards, Game of Thrones and Breaking Bad – binge watching is nearly impossible with a series this good. True Detective is next on the binge list.
When you see the rubbish on tv, and I’ve all the channels, from the whole of December ’til now, it’s not surprising that Netflix is so popular.
I started watching season 1 there. It’s pretty good but not as good as true detective which I also just started watching
The British original version is better.
You might very well think that; I couldn’t possibly comment.
Good one!
Frank Underwood. Some Boyo !
Ha ha, good one Suzanne!
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