NETFLIX HAS SEEN its international userbase grow to 10.93 million, bringing its total number of members to just over 44 million.
In its Q4 2013 earnings report, the streaming site saw its international audience – those based outside the US – increase by 1.74 million over the last three months, bringing the total number of members to 10.93 million.
Of those who signed up outside the US, 9.72 million, or 89 per cent of users, pay for the service. It estimates that its international membership will grow to 12.5 million over the next three months.
The company is planning a “substantial European expansion” later this year and is confident that ”there is a big international opportunity” for it to take advantage of.
In the US, it added an extra 2.33 million subscribers, which brought the total number of members there to 33 million, and made a profit of €128 million. The international section made a loss of €42 million but the company expects this figure to shrink as it expands into different markets.
The service is currently experimenting with different plan structures, testing out 1-stream and 3-stream variants as well as SD/HD offerings. It says that if it does introduce any price changes, existing members would get “generous grandfathering of their existing plans and prices.”
Netflix has had a strong year thanks to it producing original shows such as House of Cards and Orange is the New Black. It was also praised for its deal with AMC to show the final episodes of Breaking Bad the day after each episode aired in the US.
A similar deal has been made for its spin-off show, Better Caul Saul, which is expected to air in November.
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