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How do you replace one of Irish broadcasting's big beasts? This man has a plan

Ivan Yates is off on his ‘gap year’ – but Newstalk’s boss has a plan to take on Morning Ireland.

Garrett Harte – the editor of Newstalk. Pic Maxwell's - No Repro fee Newstalk editor-in-chief Garrett Harte Maxwell Photography Maxwell Photography

THERE WERE PLENTY of jokes about Ivan Yates’ impending ‘gap year’ at the launch of the revamped Newstalk schedule this week – but, as yet, there are no indications that the politician-turned-broadcaster is planning a return to radio in the foreseeable future.

The former Fine Gael minister has presented Newstalk Breakfast alongside Chris Donoghue for the last seven years – aside from that year abroad in Wales, where he declared bankruptcy; he’s leaving for good after finishing up in the slot this week, and plans to go travelling with his wife.

That departure, combined with a less-than-stellar showing in the latest JNLR results, provided something of a headache for the commercial news broadcaster’s editor-in-chief when it came to formulating a new schedule.

He’s insisting, however, that the plan to move O’Donoghue to a later slot and bring in a rotating schedule of breakfast hosts is the best strategy for the station in its ongoing battle with Morning Ireland, which built its audience by over 40,000 listeners over the last year.

“I’ve been involved in Newstalk for fourteen years, from day one,” said Garrett Harte – who moved up from editor to become editor-in-chief last year.

I’ve been involved in the evolution of the station and I think today marks a new dawn for the station. We’ll be ten years as a national station from September – and the lineup that we’ve presented is a lineup that will appeal to the 25-54 demographic that we’ve been targeting for the last number of years.

In a departure for Newstalk, there’ll be a rotating team of presenters at breakfast time from the autumn. The roster comprises TV3′s Colette Fitzpatrick, crime journalist Paul Williams, former rugby star Alan Quinlan, and Newstalk political editor Shane Coleman. Vincent Wall will continue to present Breakfast Business between 6.30am and 7.

Later in the day, O’Donoghue moves into George Hook’s old slot, where he’ll co-anchor with political journalist Sarah McInerney. Hook, who has announced his impending retirement several times in recent years, will stay on with the station – taking a lunchtime slot between midday and 2pm. (Jonathan Healy is “still part of the Newstalk team,” and they’re working on plans with him, according to the editor-in-chief).

Said Harte:

“We had a few decisions to make… Ivan Yates was leaving, that was beyond our control.

Chris Donoghue had presented the breakfast show for almost seven years and there’s a burnout factor – and I, as editor-in-chief of the station, am also responsible for the breakfast show – so I know the impact that being here at five in the morning can have on your body… so that was going to change.

28/06/2016. Newstalk 106-108 FM prime time Autumn Chris Donoghue and Sarah McInerney will present the evening drivetime show in the revamped schedule. Leah Farrell Leah Farrell

Rotating team 

“Burnout,” was one of the factors considered by management as they set about creating a new lineup for the show, Harte said – but they also took a look at what had made RTÉ’s three decade-old morning news broadcast such a success. Opting to go with a rotating roster, in the Morning Ireland style, was one of the first decisions they made.

However, said Harte, they also needed a team with good chemistry who could “bounce off each other” and provide entertainment value for listeners used to the ‘odd couple’ dynamic of Yates and O’Donoghue.

We needed to have a mixture of views. We needed to maintain continuity and familiarity for the listener – and we needed to provide somebody who would provide that little bit of divilment, who would provide strong opinion, who would challenge the listener.

A different debate

“There’s an algorithm somewhere,” dictating which combination of presenters helms the show on any given morning, Harte joked.

But he was clear that, aside from the schedule change, no-one should get the impression that Newstalk was about to start aping the national broadcaster’s tone and style.

We are the only challenger to Morning Ireland. We’re an independent broadcaster, so we don’t have to be slavish to what RTÉ does.

While mindful of BAI guidelines, Harte added: “We take positions. We were clear in the last year in our view on the marriage referendum.”

pat1 Pat Kenny takes to the streets of Dublin to explore the issue of homelessness. Newstalk Newstalk

Not-so-secret weapon 

It should be added – the station will also be making use of one of its remaining ‘big beasts’ in the battle to gain listeners from Radio 1 on weekday mornings.

Pat Kenny, whose defection from Montrose to Digges Lane startled the media industry three years ago, will begin his show an hour earlier from September. That means he’ll have an hour head-start on his former RTÉ colleague Sean O’Rourke too – a fact not lost on Newstalk’s boss.

It was a significant decision in our thinking. We really want to set the agenda. Sean does a very, very good programme on RTÉ, but I think Pat, since he’s come to Newstalk, has moved into the Newstalk ethos – and our ethos is to be a little bit more edgy.

The former Late Late Show host has been able to “move outside of his comfort zone and outside of restrictions that maybe had been there in RTÉ,” Harte said.

And he’s lapping it up.

Read: “We’re not going to try and be George – we’re not going to go on air and, kind of … rant” >

Read: Alan Kelly is astonished at claims he verbally attacked Newstalk presenter >

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21 Comments
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    Mute Anthony Marnell
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    Nov 14th 2011, 3:34 PM

    Whereever you are in the Country do your best to support your local traders

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    Mute Paul Malone
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    Nov 14th 2011, 5:02 PM

    I don’t think people realise how many Irish jobs can be saved or created by buying Irish produce.

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    Mute Conor Byrne
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    Nov 14th 2011, 4:17 PM

    I don’t think the tweeting alone will help but the serious amount of publicity from the TV show and articles such as this will most definitely.

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    Mute Martin Mc Cormack
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    Nov 14th 2011, 3:31 PM

    NO

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    Mute Gerard Brady
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    Nov 14th 2011, 6:09 PM

    @Chelsea . Council permitted over development in lieu of short term gains ( levys ) .

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    Mute Derek Mc Auley
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    Nov 14th 2011, 6:17 PM

    totally agree Gerard :) lack of long term vision in favour of fees and then they expect traders to pay excessive levies.

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    Mute Silent P
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    Nov 14th 2011, 6:40 PM

    At present Drogheda town centre is controlled by Drogheda Borough Corporation. The Northern environs are controlled by Louth CoCo and south and west of the town controlled by Meath CoCo. Each local authority granted retail and residential developments to maximise levies and rates, leading to mass, unco-ordinated development. Drogheda needs joined up thinking to maximise its potential A single Drogheda City Authority should be established immediately to manage it’s development going forward. The first new Irish city for 2016!!

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    Mute Tommy Coleman
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    Nov 14th 2011, 7:11 PM

    100% gerard ….that was motivating factor in the spread of drogheda over last ten years…

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    Mute Brian Walsh
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    Nov 14th 2011, 8:29 PM

    @SIlent P Everything you said makes sense to me. Drogheda is a medievil town, its main streets were designed for horsedrawn carts so are not going to get any wider, there is no doubt decisions made in recent years have had a detrimental affect on the town, its main street has been described as a ghost town. We really need to see significant employment in the town and not have Drogheda turn into a dormitory town for employers in other areas, this is begining to happen.

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    Mute Graham Harkness
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    Nov 14th 2011, 3:39 PM

    All I know is that I have no interest in anything that anyone on my twitter feed has to say about anything, ever!

    26
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    Mute Dan Kerins
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    Nov 14th 2011, 3:54 PM

    If you no interest in what people in your Twitter feed say, why did you choose follow them in the first place?

    86
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    Mute Louth
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    Nov 14th 2011, 8:16 PM

    Who pissed in your cornflakes

    18
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    Mute Derek Mc Auley
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    Nov 14th 2011, 5:23 PM

    its unfortunately the councils fault the center of town is suffering with reckless planning for big stores on the outskirts of the town. That said these stores provide huge employment boost to drogheda.

    21
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    Mute Chelsea Byrne
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    Nov 14th 2011, 5:44 PM

    @Derek yeah goodman blame the council as always!! Not there fault its where the land lies that’s where development begins!

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    Mute fizi_water
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    Nov 14th 2011, 5:14 PM

    The cruel fact is no amount of marketing is going to win cheaper price. If there is choice between Irish product and other product and if we assume they represent the same level of quality and price (or at least very similar), of course I will pick up Irish. But who in health of mind will pay more for the same or even in worse case, for inferior product, just because it’s Irish or locally sold or produced? Economy is brutal and unfortunately there is no great place for sentiments.

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    Mute Paul Malone
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    Nov 14th 2011, 5:58 PM

    I would personally pay a small premium for Irish goods.

    26
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    Mute des keegan
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    Nov 14th 2011, 5:05 PM

    makes little difference if you dont live near the area or pass through it. Advertising won’t change that much at all

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    Mute Hanly Sheelagh
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    Nov 14th 2011, 9:46 PM

    I watched the programme on TV during last week and was very impressed by the community spirit. There is always a danger that people in that area would go shopping to Northern Ireland because of it’s proximity to the border so I think awareness was raised and it was put up to the people what they could do to keep jobs in the area and help business. I think it will be somewhat successful.

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    Mute Martin Mc Cormack
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    Nov 14th 2011, 10:30 PM

    “A DANGER OF OF GOING SHOPPING IN THE NORTH”, it’s people making an economic choice sheelagh, not crossing a minefield with infested swamps. next thing we’ll hera of comely maidens frollicing at the crossroads

    1
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    Mute Brian C Fox
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    Nov 14th 2011, 11:15 PM

    YES IT CAN . It is great to see a community coming together to help each other out . You can’t win if your not in so sign up now € 3000 is nothing to ignore in a recession . Well done to all involved .

    6
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    Mute Cpm
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    Nov 14th 2011, 7:41 PM

    Am I missing something? How is posting a picture on Twitter going to help them out of recession?

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    Mute Jon Jo Ha
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    Nov 14th 2011, 8:41 PM

    well i guess if some one posts a picture of a clothes shop for example then for anyone that sees that picture will have an increased a awareness of that shop. Just like large company have advertising campaigns the more you see their advert the more likely you will remember them when you are in the market for a particular product.

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    Mute Gar Heffernan
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    Nov 14th 2011, 11:41 PM

    Great idea. All for supporting local business. Strange one today. I was looking to get an 8ft 4 x 2 Batton for my new back gate. 25 euro in Atlantic and the same thing over in TJ O Mahony builders providers was… Get this… €3.85 cent. How the hell do these big companies stay in business with crazy prices like this??

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    Mute Daniel R
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    Nov 14th 2011, 9:05 PM

    Can the world tweet its way out of recession?
    Obama: sup y’all, word is everbodys buyin gold, culd’ya quit cause my buddies at Goldman Sachs are screaming down the telephone. Peace
    Merkel: only true Germans dont buy gold and let the banks rule. Word
    Berlu: Bung Bunga Bye Bye!!!!!!!!!

    1
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