The CUPRA brand has gone from strength to strength since its inception in 2018. As well as launching its first 100% CUPRA model the brand has opened three exclusive new retailers across Ireland.

The contemporary design and sporty performance of the new Formentor will now be available to see at James Barry Motors Limerick, Johnson and Perrott, Mahon Point, Cork, McCoy Motors, Lucan, Dublin in addition to the current CUPRA retailer Bright CUPRA, Airside.

The full product range including the new CUPRA Leon, CUPRA Leon Sportstourer and new CUPRA Ateca, will be displayed in an exclusive area in the four retailers showrooms. A dedicated CUPRA specialist – a brand expert trained in the CUPRA factory in Martorell, Spain – will also be on hand to demonstrate the innovative models. 

This investment in the retailer network, the introduction of the first CUPRA standalone model and the ever impressive line up of existing models is a clear sign that there are more exciting things to come from the CUPRA brand in the future.