“Joining forces with Lidl to share the highs and lows of parenthood is something I’m very excited to finally be chatting about!” says Aoibhín.

“Lidl caters so brilliantly for new and growing families and I’m so delighted to be working with a brand that shares so many of my own values and interests. I hope to share what I’ve learnt and am yet to discover as a new mum in the weeks and months ahead, if for no other reason than to simply get it off my chest!”

“Lidl’s award-winning baby range Lupilu, which covers everything from nappies to baby food and retails at fantastic prices, is a staple in our home, which makes this partnership a really great fit.”

Aoibhín’s not the only parent who would recommend Lupilu. In a recent survey, 100% of mums polled agreed that Lupilu’s nappy range was great value for money. In fact, you could save €989* in your baby’s first 3 years by switching to Lupilu from a leading brand.

*Calculations are based off the healthline.com’s recommendation of how many nappies an average baby wears a day at different stages of their growth.