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A COMPANY LOGO is often considered the most critical element of a corporate brand.
Stocklogos.com, an identity design community that offers high-quality logos, has compiled a list of before-and-after logos for 20 of the biggest brands.
Check out how these famous brands have altered their logos — for better or for worse — since they originally opened their doors.
The history of the logos was collected from Logopedia.
Bell Telephone Company designed the original logo in 1900. In 1964 the “AT&T” of Bell Telephone Company became the dominate element of the corporate identity. Eventually dropping the Bell all together in 1970, the latest AT&T logo was released in 2005.
The British Airways logo was designed by Negus & Negus in 1973, when British European Airways merged with BOAC. (Note the missing dot above the i.) BA unveiled the current logo in 1997 to promote a new image that is worldwide and less stuffy.
The canon logo was originally designed in 1933. The simpler version of the company’s identity was introduced in 1956.
The first logo was designed in 1985, with multiple and various updates, leading to the latest version which was released in 2009.
‘Eskimo’ is the US branding for the Unilever range of ice creams which we know in Ireland as ‘HB’, and in the UK as ‘Walls’. The original logo was released in the early 1960′s with only four updates since. The most recent version was designed in 2003.
The original, phoenix logo was designed in 2002. It was later changed to the firefox around 2004. Retaining the “fire” elements, the current logo was designed in 2009.
The simple script logo was first designed in 1892, with the circle around the initials added in 1900. Very few changes were made along the way. The blue tint was added in 2004.
Since inception, IBM has gone through significant identity shifts. Not only updating the logo but also changing the name multiple times. This original logo was designed in 1889 and represents International Time Recording Company (ITRC). International Business Machines as we know it today was introduced in 1924, leading to the current logo — designed in 1972.
In the beginning, Kodak was a single print advertisement with “The Kodak Company” strung across the top in a simple serif font. The company created this first logo in 1907. Kodak adopted its most recent logo in 2006.
Lay’s first logo was designed in 1965. The brand then went three-dimensional with its current logo in 2007.
The first LEGO logo was designed in 1935 and, 26 iterations later, the brand seems to have settled on the simple block style logo that has been used since 1998.
Mazda’s simple logo first debuted in 1934. The company then played with using a more abstract design of the “M” from 1936 – 1975, and again in 1991. Today’s version was first released in 1997.
McDonald’s used to be a barbecue? Well, only from 1940 – 1948. It quickly discovered its true passion was for hamburgers. From 1948 forward the company tried various versions of the iconic arches, coming up with today’s “I’m lovin’ it” in 2003.
Microsoft’s first (incredibly ugly) logo was introduced in 1975. This latest version has been in place since 2011.
Back in 1889, the Japanese playing card company used this original logo which is three separate words: nin, ten, do. In 1967, the company began developing small electronic toys and took on the identity of Nintendo. The most recent logo was introduced in 2006.
Nissan’s first logo was created in 1983 when Datsun adopted a new name. There have been few changes leading up to this most recent version, designed in 2002.
The original logo — featuring Nipper the dog — was first introduced in the early 1900′s, and later redesigned in 1919 to the simple three letter stamp. Though there have not been many changes since, the current logo was introduced in 1988. Nipper, by the way, is now owned by GE.
The first shell was drawn in 1900. The company later fashioned the colorful, upright shell to create a more recognizable brand. The revision stuck, and with few alterations, the logo as it is today was released in 1999.
The first Xerox logo was designed in 1948. Later, the company dropped the Haloid Company label during a redesign by corporate identity experts Lippincott, which resulted in the 2008 version still used today.
The logo was first designed in 1976 by Ronald Wayne. The border around the image reads: “Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” The sleek logo everyone recognizes today was introduced in 2003.
All logos from Stocklogos.com.
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A person who travels in space for the Chinese space program is called a Taikonaut.For America and the rest of the world its Astronaut and for Russia its Cosmonaut.
@Padraig: nobody travels in space its all fake
Lol! Alt-Right conspiracy theorists are funny.
@Breas: <——- a man with good discernment.
@OpenBorders No alt right, Just a guy with his own opinion. Which seems a tad silly.
@OpenBorders:
I don’t think you can really say much when you have set up a profile specifically to invoke a reaction.
@Pádraig Ó Raghaill:
Hey. Paddy. While you’re here…..I’m not a Zionist. You know this.
@Charlie Fogarty:
I thought we settled that – no need to rehash – I believe I even said you have discussions unlike many
@Pádraig Ó Raghaill:
I just take umbrage with being considered a Zionist when my support of Israel differs greatly to that mode of thinking. It’s important to differentiate between them.
…or a Coconaut!!!
What’s a Irish one called ???
The whole lot of them??
Surely not. Who’s going to make all our stuff?
@WJH: Why? Sure the Chinese are a great bunch of lads!
I hear they want to go to the sun at night as well
That was north Korea dude… But easy mistake they appear similar.
A Great Bunch Of Lads
That’d be awesome if it happens
They already own half of Canada and Africa!
China look set to dominate this sphere for the foreseeable future:
Soon they will be the only nation to have in-service, proven moon landing technology. By 2025 China will also likely have the only remaining Space Station in orbit with the ISS due to retire. They are already pretty far ahead in the race to capture a Near Earth Object and return in to an Earth orbit. NASA started their project this year on a shoestring budget as they prioritise a Mars 2030 run. The first nation to return an asteroid will lead the way in develop methods and technologies to mine such asteroids.
Essentially they are the only people actually trying to begin a space exploitation program. NASA are stuck on a vanity project, ESA doesn’t have a real budget and the Soviets are only interested in selling rockets anyway. They can do this because their system has advantages for long term infrastructure development over systems with elections. I really don’t see how they’d catch up at this point anyway.
@John Considine:
“the Soviets” ? C’mon comrade.
@Charlie Fogarty: I like how the only part of my reply worth of comment was my use of “Soviet” as opposed to Russian….
China’s relentless march towards becoming the next true Superpower? Let’s not worry about nonsense like that. All post in defence of Comrad Putin!!!
Sometimes you guys are just *too* transparent man.
@John Considine:
It was the funniest part. You’re framing the whole thing this as if the race hasn’t already been run. Any progress into space exploration is a positive now, regardless of who does it.
Who cares who owns the moon? I hope they are planning on building a base.
Who is ewe guys?
Sounds very interesting, It would be great to see the results and what type of minerals and compounds are found. Maybe E.T too
Good for them.
Apparently we’re all on a big ball, rotating at a speed of 1000mph and further rotating around a Sun, at 67,000mph. In addition, all of that is hurtling through an infinite universe at speeds up in the 100s of 1000s of mph – yet I feel absolutely zero vibration, lateral movement, or rotational pull from all of it.
Do you ?
Yawn…. No response on the last article you posted with the exact same comment so thought you would try again? What is wrong with you?
@Roibeard O Beachain: I like to question what I’m instructed to believe, is what’s wrong with me.
An admirable quality in a world teaming with MSM controlled automatons, if I do say so myself.
@Patrick Mac: ‘I like to question what I’m instructed to believe’
Unless it comes from a conspiracy website,then you won’t question it at all.
@Patrick Mac: Ha ha not this crap again! :-)
@OpenBorders: what website is it your referring to. I don’t need any website, book, TV set, radio to tell me that when I go outside, sit/stand still and do my best to detect, or feel motion I fail every time.
You can try it yourself if you wish. Stand away from the computer, go outside and ask yourself:
“where is the motion” ?
Go ahead, do it now, then report your findings.
Inertial frame…
@ Patrick Mac. I went outside. I observed the motion of the stars in the sky. The speed is almost imperceptible because the Earth rotates at only once per 24hrs. This is half the speed of the hour hand of a clock so I wasn’t expecting to have to hold on for dear life. But its very real all the same. Go outside and check yourself.
@Patrick Mac:
Yeah I don’t get science either.
@Paraic McDonagh: you’re ignoring the other two, additional trajectories Paraic:
*** rotating around a Sun, at 67,000mph
*** hurtling through an infinite universe at speeds up in the 100s of 1000s of mph
Why did you feel nothing from those, either ? More importantly, who, or what, carries out the task of steering planet earth through the infinite universe at such extreme speeds, huh ?
If you can answer this then you will be a rich man indeed.
Paraic, he’s a known troll so don’t waste your time.
Patrick i thought you were gonna go watch miles from tomorrow?
Scientists rarely become rich men. The reason you don’t feel anything is because space is a vacuum and so there is no resistance to the earth spinning or moving so that’s why you don’t feel anything. Simple really.
@Patrick Mac. Tell me this; when you’re on a train, do you expect your tea to splash into your face at 70mph when you tilt the cup to your mouth?
…If I was sitting next to you, it would.
@Paraic McDonagh: sorry, that’s not comparing like with like, Paraic.
He is Patrick. You could travel 60, 000 kph on a train and not feel a thing. Take away sound, windows and vibration from the track and you wont know you are moving ( if the train’s velocity is constant ) A sudden change in the trains velocity and coffee is getting spilled all over you or a lovely fat women has signed your death warrant….
Ha ha! You don’t notice anything because you are traveling at the same speed!
Your atoms are vibrating if that helps
Their mission will be as Fake as the US one in 1969. I wonder will the show the earth spinning from the moon. maybe they could place a video camera on the moon and show us the earth spinning 24/7
How can it spin if it’s flat?:
China already put a rover on the moon in 2013 called Jade Rabbit.
https://en.m.wikipedia.org/wiki/Yutu_(rover)#
You do realise that optical reflectors were placed on the moon by Apollo astronauts which anyone can bounce a laser off and are therefore verifiable? How do you purpose those got there if the moon landings were fake?
Charlie, you can spin a plate. Same principle, just bigger. The Earth sits on a big wobbly stick. Or on four elephants on the back of a giant turtle. Depends who you ask.
Padraig, odd name for a dog.
Trump will want to get there first to brand it Trump Moon.
How high is the moon -Ho Hi is a China man? Ho low is his brother.
@Bennythekid:@Bennythekid:who is his brother how low is his cousin
Wonder how they will take all of China to Mars?
*The moon
Lol
Look at the south China sea…I don’t trust these medieval s (umbags
The Earth is Flat!!!! This is not a piss take..
Apparently the Chinese have admitted that there was no sign of the NASA every been on the moon! No Apollo Missions!! All a big Masonic lie..
Yes and they want to buy Donald Trump for a Trillion Dollars and have him run it for them……
Is his wife’s name She Qisong!!!!!
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