Support from readers like you keeps The Journal open.
You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.
If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.
This article by Vice feature writer Oobah Butler is garnering much attention online this week. In it, the London resident outlines how he made up an entire restaurant and through various nefarious means, got it to #1 on TripAdvisor.
Advertisement
He then actually set up shop in his back garden and served food from Iceland (the store, not the country).
Some people enjoyed the experience.
It got us thinking about online reviews and how often we use them. How about you?
Do you pay attention to online reviews when picking restaurants?
Poll Results:
Yes (4709)
No (1779)
Yes, but only when abroad (1562)
Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article.
Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.
To embed this post, copy the code below on your site
Close
37 Comments
This is YOUR comments community. Stay civil, stay constructive, stay on topic.
Please familiarise yourself with our comments policy
here
before taking part.
I don’t put much weight in the overall score but try to pick trends out of the comments e.g. if people regularly comment that food is overcooked or staff are unfriendly it would indicate an issue
Yes, but I ignore any with multiple mis-spelled words or exclamation marks. A better rule of thumb is never to eat anywhere they have pictures of the food outside.
@Ben McArthur: Agreed, or where the reviewer is always negative and sounds impossible to please, has a bone to pick wherever he goes.
The great thing about Trip Advisor is that it makes you think about what you’re looking for in a place, and what you expect. “Nice food & staff” is as useless a review as “AVOID!!!” If climbing a hill, stairs, or no parking doesn’t bother you, grand, but someone might not go if that’s a problem. Often reviewers complain that a place didn’t meet their expectations because they expected it – food and service – to be just like home, without having to ask. Those people need a doting mammy, not a restaurant.
Overrated places will get more good reviews as people contribute to the hype due to a subconcious desire to drum up more exclusivity for said overrated place, the owners of the place then become liable to cutting corners to meet the new-found demand and the temptation to maximise profits by reducing quality.
Any place that has poor reviews will have people being more critical about it and run the risk of ending up in a terminal downward spiral due to these bad reviews regardless of wether or not they have improved their service
@Quiet Goer: I have to stand up for TripAdvisor here. I’ve seen plenty of hotels and restaurants on Trip Advisor go up in the ratings as people report a big improvement, a change of management, a swimming pool… Rightly so. There were some dire places out there. People booking a wedding, say, can’t travel all over Ireland to check, they have to narrow it down somehow. And regular travellers do contradict a poor review, do offer credit and tips on the best rooms or the best time to go. Or a new chef, or that the chef has Mondays off. For better or worse, it’s a useful site. The best places are able to acknowledge feedback and improve.
Pretty much anything 4 stars or more. But I accept that there’s a lot of other factors that affect the ratings. I almost went to a Michelin star restaurant that was only rated 4.1. I’m more concerned about avoiding a bad restaurant.
@David Grey: Still, the ones I’ve tried were very good, and I only noticed the plaque outside after the meal. I didn’t know they paid to enter, but they must have been confident that their menus were worth it to seek a rating.
I believe everything I read on internet – especially that slickly directed stories and reviews with professional pictures and staged choreography. If goggle say it’s true, it must be true.
Trip Advisor is usually not a bad yardstick. Fair enough, somtimes it’s a bit skewed by the factors referred to by other commenters here but I find it pretty useful.
Found a fabulous restaurant a couple of weeks ago near Murcia on the strength of it.
I don’t know the person leaving the comment and I tend to have very specific in my tastes or fussy if you like so I tend to make up my own mind. I went to Terre Madre cafe on Bachelors Walk and it was very unorthodox but the food was amazing and no internet needed.
Tripadviser is easy to manipulate I know a guy with a restaurant in Navan with 280 + reviews most 5 star If he is having a quite night he just sets up a new profile and gives himself another 5 star review The key to spotting fake ratings is one of 5 star reviews were the reviewer does just one review ” a one and only 5 star “
We don’t have enough positive reviewer to justify the rating most places receive. Irish people tend to only respond when they receive something unexpected.
I ignore the glowing reviews and look at the average score ones . The reviewers of the hype always seem to have just posted one review or so, suggesting they could be written by the owner or manager.
I look it up if I’m in a strange city. A restaurant might be great, but if they are well down the rankings (which happens if they don’t have regular reviews, no matter how good) or if their most recent reviews aren’t great, I’ll usually skip over it. I’m well aware how damaging and how downright unfairly wrong it can be, but it’s a bit of a guide. I think you only have to look at trip advisor for your own local town or a town you know well to see how skewed it is.
I prefer collating different sources, but give more weight to professional reviewers (McKenna, Egon Ronay, Michelin, Routiers, etc.), as well as people I know and trust.
@Finn H. Schoyen: …little faith in community driven sites such as the likes of Trip Advisor, because I often hear about people who write fake positive reviews for a living.
Pope Francis's remains to be removed to St Peter's tomorrow ahead of funeral on Saturday
Updated
1 hr ago
23.0k
93
Kilkenny
Eight men arrested after stinger device used to bring stolen cars driving dangerously to a halt
3 mins ago
0
Weather Forecast
Joanna Donnelly surprises viewers with departure from RTÉ News after nearly a decade
11 hrs ago
126k
42
Your Cookies. Your Choice.
Cookies help provide our news service while also enabling the advertising needed to fund this work.
We categorise cookies as Necessary, Performance (used to analyse the site performance) and Targeting (used to target advertising which helps us keep this service free).
We and our 175 partners store and access personal data, like browsing data or unique identifiers, on your device. Selecting Accept All enables tracking technologies to support the purposes shown under we and our partners process data to provide. If trackers are disabled, some content and ads you see may not be as relevant to you. You can resurface this menu to change your choices or withdraw consent at any time by clicking the Cookie Preferences link on the bottom of the webpage .Your choices will have effect within our Website. For more details, refer to our Privacy Policy.
We and our vendors process data for the following purposes:
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
Cookies Preference Centre
We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent. You may exercise your right to consent, based on a specific purpose below or at a partner level in the link under each purpose. Some vendors may process your data based on their legitimate interests, which does not require your consent. You cannot object to tracking technologies placed to ensure security, prevent fraud, fix errors, or deliver and present advertising and content, and precise geolocation data and active scanning of device characteristics for identification may be used to support this purpose. This exception does not apply to targeted advertising. These choices will be signaled to our vendors participating in the Transparency and Consent Framework.
Manage Consent Preferences
Necessary Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Store and/or access information on a device 117 partners can use this purpose
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development 155 partners can use this purpose
Use limited data to select advertising 121 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 87 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 88 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 42 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 38 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 143 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 67 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 83 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 90 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 38 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 52 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 28 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 99 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 107 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 76 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 57 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 96 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 77 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
have your say