LABOUR MEP PHIL Prendergast has taken a unique route in conjuring up votes for the upcoming election – by advertising on the dating app for gay men, Grindr.

While most hopeful candidates are happy to stick their poster on their local electricity poles, Prendergast has targeted her audience and said she is appealing directly to the LGBT community in Ireland for their support, in what is one of the most unique advertising campaigns for an Irish politician.

LGBT

The MEP for Ireland South today announced her intention to run for President of the LGBT Intergroup of the European Parliament if elected in May, stating that one of her priorities has been the advancement of civil and fundamental rights across the European Union.

I have been one of the loudest voices in the European Parliament on LGBT issues such as homophobic and transphobic bullying, and marriage equality.

I think the importance of having an Irish voice lead the Intergroup is underscored by the fact that in 2015 we will hold the first positively-worded referendum in the world- giving people the option of legalising as opposed to banning- gay marriage.

Read: Prendergast: ‘Pylons are the rape of rural Ireland’>

Read: Labour MEPs: Gay marriage vote should be on same day as local and Euro elections>