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Deirdre and Fran O.

Column We are living longer – so why do older people feel invisible?

Photographer Garvan Gallagher explores how the fashion industry abandons older people – and presents a photographic project in which his subjects engage with their reflection and break the barriers surrounding ageing.

WE’RE LIVING LONGER. It’s official. By 2050, one third of the world’s population in the developed regions of the world will be over 60. One third is a very large slice of the pie in consumer terms, yet older people continue to voice their concerns and understandable frustration at being the invisible members of our communities and our societies.

My most recent project began looking at the invisibility older people feel as they age, which comes in many forms. Being a photographer, I chose to engage with the fashion photograph and the whole area of fashion in older people. The youthful, beautiful and almost superhuman body is generally the model for fashion photography. I wanted to recreate some fashion photographs, replacing the younger model with an older one.

Having an artist residency in Draíocht allowed me to work with a group of older people in Dublin 15 to explore this concept of whether older people abandon fashion or whether the fashion industry abandons older people. The project evolved in a very organic way, which the participants themselves helped shape.

In a few instances, as part of the many conversations we had, many had expressed the need to be photographed as they are, in their own fashion. When someone poses for a fashion shoot, a new identity is portrayed to the viewer; their own identity masked in make-up, hair and costume. I therefore asked each participant to chose a location that was relevant to him or her and to wear something they would wear to a special occasion. This allowed them control every detail of how they would be represented, unlike the fashion recreations. For these, they chose a look from a series of fashion images from the 20s to the 90s, but had no input into the clothes, hair, make-up or location.

A video piece, shot in the same location as their own individual shots with their own fashion, introduces the real person, where three participants discuss their own personal views on the subject, and on ageing in general.


At the beginning of the project, Lilian Harris conveyed to the group a story about how she had to cope with her ongoing ageing reflection through mirrors, which was a feeling shared by a lot of other people. This inspired a series of photographs where each person engages with their own reflection, through their own mirror.

So, does the fashion industry along with all the other retailers ignore the over 60s, and can they continue to do so? Out of a surveyed carried out as part of my research, 28 per cent usually stick to one or two shops, whereas 61 per cent said that they tend to buy clothes from more than two shops. While they don’t quite ignore the over 60s, the choice of retailers for the older demographic is certainly less than the younger demographic, and according to a participant Monica-Ann Dunne, designers simply seem to ignore body shape when it comes to the older woman,
leaving the consumer with very little choice. She said:

This uniform that’s now presented for older people is so lacking in imagination or creativity. It’s either trousers and a skirt, and straight from the shoulder with no waistline, no hint of any body shape at all. Supposedly being kind to older people to cover their lumps and bumps, but not really. Not really.

Personally, one of the most enjoyable parts about working with older people is that they don’t really care what other people think, within reason of course. It seems as we age, we lose the barriers we are so fond of in our younger years.

Maybe it’s about proving ourselves as young adults, as achievers, as mothers and fathers, as businessmen and women. From my experience working with the people on this project, there were very few barriers. People were open, honest and frank in their discussions with me. 46 per cent of the people surveyed agreed that they care less about what other people think of them now than they did when they were younger. 35 per cent never really cared in the first place. This is a nice statistic, and one we should look forward to as we age.

In terms of my own experience, I can honestly say that it has been made richer and healthier because of these discussions. Perhaps I’m now well equipped to deal with the new man in the mirror, who will no doubt make his presence known, any day now.

My blog, which tracked the project from the beginning, can be found at garvangallagher.wordpress.com. The exhibition is called My Way and is on at Draíocht in Blanchardstown, in the downstairs gallery until 5 November.

Here’s a selection of the portraits on show:

Anne F. 2011
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  • Anne F. 2011

  • Deirdre & Fran O. 2011

  • Bernadette G. 2011

  • Lilian H. 2011

  • Monica A.D. 2011

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10 Comments
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    Mute Joe Travers
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    Jul 10th 2015, 9:22 AM

    the world need more of this chap. Determined. brilliant that he’s getting the help he deserves.

    707
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    Mute Eóin Ó Briain
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    Jul 10th 2015, 12:41 PM

    The world needs an even spread of wealth and resources.We all love to preach but very few of us are prepared to give up our lifestyle to help those living in such poverty.

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    Mute Shane Farrell
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    Jul 10th 2015, 9:44 AM

    The mother is working two jobs and they’re still homeless. Scandalous. Virtual slavery.

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    Mute Carmo Vanderval
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    Jul 10th 2015, 11:37 AM

    Except slaves are given a home.

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    Mute Allister
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    Jul 10th 2015, 9:19 AM

    And kids in Ireland complain about slow WiFi…

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    Mute Anne Marie Devlin
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    Jul 10th 2015, 9:27 AM

    Yes allister esp the 1100 homeless kids in temporary accommodation in Dublin. Easy doing homework while sharing a hostel room with your whole family.

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    Mute Vincent Van Gogh
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    Jul 10th 2015, 9:28 AM

    It’s pronounced wiffy.

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    Mute Tap Solny
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    Jul 10th 2015, 10:16 AM

    And not having proper drugs to abuse.

    44
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    Mute Stuart Keogh
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    Jul 10th 2015, 11:56 AM

    Hey tap, it must be depressing being a self hating irishperson

    57
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    Mute Anne Marie Devlin
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    Jul 10th 2015, 12:30 PM

    Why are people so unwilling to accept we have homeless children in Ireland? Hostels, b&bs, hotels all over Dublin in particular are full of homeless families. How is it so many can empathise with a homeless Filipino, but are so disdainful of our own who have fallen on hard times? Oh, I forgot, they are prob single mother tarts or sw scroungers.

    66
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    Mute Denise Daly
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    Jul 10th 2015, 3:12 PM

    Hey, is your name Pat Lyons but you call yourself Tap Solny because I see what you did there.

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    Mute Tap Solny
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    Jul 10th 2015, 9:14 AM

    I am sure that he will succeed.

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    Mute Paul Doyle
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    Jul 10th 2015, 9:34 AM

    As my Grandfather used to say “I complained about having no shoes until I seen a man with no feet”

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    Mute DamoS
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    Jul 10th 2015, 9:49 AM

    That’s sandalous ..

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    Mute Derek Walsh
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    Jul 10th 2015, 10:57 AM

    As my Grandfather used to say “I complained about having no shoes until I seen a man with no feet”…

    “So I took his shoes”

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    Mute Ed Byrne
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    Jul 10th 2015, 3:20 PM

    Boom.

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    Mute thomasreilly
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    Jul 10th 2015, 3:36 PM

    I’ll never forget what my Granada said to me before he kicked the bucket. ” Hey Tom, watch how hard I can kick this bucket” He passed away the following year.

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    Mute KMac
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    Jul 10th 2015, 9:54 AM

    What a great young fella!

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    Mute @mdmak33
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    Jul 10th 2015, 10:12 AM

    highlights 3 things,homelessness, innocence of kids,and the determination of the human being.all the best wee man.

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    Mute Mark Andrew Salmon
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    Jul 10th 2015, 10:46 AM

    Despite strong economic growth one quarter of the population live on a dollar a day. Which just goes to prove how theoretically out of touch with human reality economics is.

    Growth means getting bigger than you were, not necessarily progress. Ireland is the fastest growing economy in the eurozone, just because you’re the tallest midget in the class doesn’t make you a giant.

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    Mute Chuck Eastwood
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    Jul 10th 2015, 10:44 AM

    wants to be a police man in a country with one of the most corrupt forces in the world. Aim higher my boy aim higher

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    Mute Noel Barnes
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    Jul 10th 2015, 11:50 AM

    I’m in the Philipppines at the moment, lots of homeless kids hang around McDonalds to beg.
    It would break your heart to see them. I’ve fed a few of them in the last few days. Despite having nothing they are always cheerful and polite.

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    Mute William Willis
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    Jul 10th 2015, 4:09 PM

    I work with homeless youth in my spare time. There was a young girl literally living under a bridge while studying for her leaving cert. But managing to attend school by day. Homeless because of domestic difficulties. We placed her in a homeless hostel for the few weeks leading up to and during the exams. I look forward to seeing how this courageous feisty girl turns out.

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    Mute Random_paddy
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    Jul 10th 2015, 11:53 AM

    The fact that the mother works two jobs and is still homeless proves that capitalism and globalisation are not working… But hey, the shareholders of mickey dees and starbux are getting richer

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    Mute Beachmaster
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    Jul 10th 2015, 9:59 AM

    I reckon there won’t be an article on The Journal today about how ‘evil’ Direct Provision is.

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    Mute David Kirby
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    Jul 10th 2015, 9:28 AM

    inspired, not wondering why homeless children are left doing home work on the side of the road

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    Mute Risteárd Ó Cinnéide
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    Jul 10th 2015, 11:37 PM

    I’m currently living in the Philippines. I can tell you there is wealth in this country but it’s not getting to the hard working people that deserve it. The economy is growing but based on remittances from the 10 million Filipinos who work abroad. I’m glad this has gone viral to show how unfair the system is here.

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    Mute Ian Phillip Creaner
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    Jul 10th 2015, 5:40 PM

    What an amazing kid! What I find lacking, however, is criticism of a system that allows a huge divide between rich and poor. Such a system is creeping into our country. Rents forcing families onto the streets. Single mothers having to leave 7yr olds at home alone. People have made fortunes off the back of this crisis and pushed the wedge that divides rich from poor further into society. This kid could be one of ours, doing homework under a car light. Let’s not let this happen here.

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    Mute Mary O Sullivan
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    Jul 10th 2015, 12:36 PM

    Got something in my eye… Wonderful

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    Mute tippertoday
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    Jul 10th 2015, 6:38 PM

    Isn’t it fantastic what direct aid can do and not get lost in the whole bigger aid picture . Delighted as I so wanted to help him but didn’t know how

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    Mute Donaldo
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    Jul 10th 2015, 4:07 PM

    He’s doing his Nohomework

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    Mute Alison O'Reilly
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    Jul 10th 2015, 9:41 AM

    Free advertising for big chain McDonald’s – have they stepped in and helped?

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    Mute Tara Quinn
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    Jul 10th 2015, 11:41 PM

    thumbs down this comment 500 times and I will never thumbs down a comment rv3r

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    Mute Alison O'Reilly
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    Jul 10th 2015, 10:25 AM

    Free advertising for MacDonald’s – wonder if they have put their hand in their deep pockets?

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    Mute Alison O'Reilly
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    Jul 10th 2015, 9:51 AM

    Free advertising for McDonald’s – wonder if they have put their hand in their deep pockets and helped?

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    Mute Alison O'Reilly
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    Jul 10th 2015, 9:59 AM

    Free advertising for McDonald’s – wonder if they have put their hand in their pocket to help?

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    Mute Conor McNamara
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    Jul 10th 2015, 9:30 AM

    lovely story

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