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Money Diaries An early childhood educator on €35K living in Leinster
This week, our reader is working hard in two roles and also equally as hard on maintaining healthy finances.
8.01pm, 15 May 2022
55.7k
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WELCOME TO HOW I Spend My Money, a series on The Journal that looks at how people in Ireland really handle their finances.
We’re asking readers to keep a record of how much they earn, what they save if anything, and what they’re spending their money on over the course of one week.
Are you a spender, a saver or a splurger? We’re looking for readers who will keep a money diary for a week. If you’re interested send a mail to money@thejournal.ie. We would love to hear from you.
Each money diary is submitted by readers just like you. When reading and commenting, bear in mind that their situation will not be relatable for everyone, it is simply an account of a week in their shoes, so let’s be kind.
Last time around, we heard from a civil servant on €42K in Dublin currently on maternity leave. This week, an early childhood educator on €35K living in the east of the country.
I am a 27-year-old early childhood educator living in the east of the country. Myself and my partner recently bought our first home back in August. To save for the house, I worked three jobs for two years and promised I’d ease off once we got our keys. I saved everything I could. Covid came and made that continue a year longer, so three years in total. We needed over a third of the house price in cash savings in order to stay/buy in the area with the wages we earn. We managed it, but it was tough going.
We had been renting and were lucky to pay a small monthly rate of €960 for a place. It wasn’t the most pleasant, but it was sufficient. When we got the approval, we moved into my mam’s house thinking it’d be a stopgap of just a couple of months. We also paid her a small rent of €600 a month and looked after our own shopping of course. An entire year passed, but we got there in the end. Once I’m set on something, I’m quite determined to get to the finish line! I’m working one job less, but still working most days to save to do up the garden, convert the attic, start a family, maybe buy a car and just have a small nest egg of savings. Also desperately need to set up a pension as that scares the life out of me not having one.
My income is split between two jobs and my hours are not always consistent within my second job as a waitress. I work full time 8-5 in a creche and I work in my brother-in-laws’ creperie for a couple of days a week. This is sometimes a little less, sometimes a little more. My main job is paid on a 10-month contract at €27,520. I’ve been there five years. We ran summer camps before Covid, but it wasn’t financially viable to do that during the last two years so I had to manage on just the 10-month contract and pick up more hours in the creperie during the summer months.
Hopefully this year, we can run them and the creperie also has an outdoor area during the summer months so will be there most evenings. This will impact income but it remains to be seen how much. During regular weeks though, when I am paid in the creperie, after tax it’s not much as my tax credits are split with most going to my main income. This is a bit of a nuisance but I generally get a hefty sum of tax back at the end of the year once Revenue sends me a balancing statement. At the moment they are just split the best they can be.
I love both my jobs. I love working with kids and although it’s an extremely undervalued sector, it brings me joy in my work and I would rather work hard at something for less and be happy every morning going in than be absolutely miserable and earn more. Your misery doesn’t just end when work ends: it seeps into other areas of life and to me, that’s just not worth it. I continue to live in hope that somewhere, the Government will realise we need to be hugely funded to improve things for staff. The recent funding has been absorbed by businesses who have incurred massive insurance hikes, rent increases and increased energy prices – leaving nothing to add to staff wages.
I get on really well with the two girls I work with, which makes work so much better too. It’s something I don’t take for granted as I know not everybody can say the same of their work colleagues. I also sincerely hope any plans to reform childcare doesn’t affect this set up as I’m not sure after being paid so poorly over the years, I would be moved from this position for only a small jump in pay. As I said, the girls I work with are the main reason I’ve hung on so long. I have sent several emails to local TDs in relation to this, but have yet to hear anything remotely beneficial back from them.
I also love working in the restaurant, it’s like the complete opposite of needing to be Mary Poppins in the creche. You can have open, honest conversations with grown ups and not mind every word you say. It’s a good release to talk to people when they’re also off the clock and relaxing over a meal. People are refreshingly open about everything. I know many life stories of customers who are willing to share. I enjoy listening and meeting the different characters and hearing their thoughts and what experiences they’ve had.
I like reading these Money Diaries, but often get frustrated as they represent higher earners the majority of the time. The comments from other people underneath often echo my thoughts! I also wanted to use it as an opportunity to highlight the pay in the early years. I am paid extremely well in comparison to others within the sector. That’s something I’m very aware of. However, I’m in childcare for ten years and have a Level 8 degree, which I did at night whilst working full time and finished when I was 21, so I’ve been qualified for a large chunk of my working years in childcare.
We are inspected by the Department of Education along with a million other governing bodies. We have an absurd amount of paperwork to fill in, we follow an educational curriculum and on top of that, often have to prepare meals and clean after everyone is gone. In other jobs you would have a secretary for paperwork, someone carrying out the work and cleaner who comes in after hours. We are all of those things. For all the work we do, there is still a serious shortcoming in wages for staff. This is at a time when teachers unions are fighting for a wage increase to combat inflation. We aren’t unionised. We don’t get heard the same, we are inspected by similar entities, we’ve never had even close to the same pay, inflation is hitting us just as hard and yet decent income for staff is non existent. Anyway, I digress…
I tend to save well, but not the exact same each month, just whatever I can is moved to savings from my main pay and I work with the smaller pay then a week to week and my tips and never carry money forward to the next month. If I have money left over it goes into savings. This way our savings build up quickly, I don’t ever deprive myself of going out for a meal or a drink but I’m careful with my money and work hard for it. I don’t wear makeup regularly, or get my nails done, or smoke or get my hair done all that often. I prefer to save money and go on a holiday or get a big thing done in the house.
I am very wary of if one of us ever becomes sick though as we would have very little to fall back on and we have no health insurance. We’ve about €17,000 in the joint account which will soon be eaten up by getting a smart fence out the back installed, artificial grass laid and some garden furniture for the summer. We didn’t get in last year in time for good weather but plan to have a Hawaiian themed cocktail party as a very late house warming in the garden! Woodies have a wide selection of fun things to kit out the party which I’ve been eyeing for a while.
I work a lot so meal prep once a week/fortnight and a good shop once in a while are how I usually manage with only a trip to the shop to get a few small bits during the week. I also don’t have a car yet so tend to do a big shop every two months and get lots of sauces, spices and meat and freeze things into portions. It’s the cheapest way I’ve found of eating well. We don’t earn enough to buy fresh produce every couple of days and with only two of us, it’s hard to use up fresh food quickly enough. We eat relatively well though with meat and frozen veg mixes and plenty of flavour in spices and stuff. I like cooking and can make a good few dishes by having a few staple ingredients.
I’ve no debts. I work about a five minute walk from my house and the other job is about a 20 minute walk from my house. I walk a lot during the week so tend not to sign up for gym memberships etc. although I could probably do with a few weights! I also enjoy travelling a lot and have been to 33 countries so far across Europe, North America and Australia. I would love to either make it to Peru or travel around Asia in the coming years. Or camp in the Sahara! I think I need to start working a third job again….
My partner works as a barman and depending on the week, sometimes we have two or three evenings off together and other weeks, we barely see each other: just a good morning and goodnight while one of us is half asleep. This week we will be like passing ships!
Occupation: Early childhood educator Age: 27 Location: Leinster Salary: €27,520 + €8,000 (in the restaurant approx) + tips Monthly pay (net): €2,315 (for ten months of the year) + €450 (approx in the restaurant) + €20-€200 in tips. (Again very hit and miss – I don’t ever rely on this as a given) On average about €2,800 per month
Monthly expenses
Transport: €0 Mortgage: €1020.50 in total, €510.25 each Household bills: €302.85 including life assurance, €151.42 each Phone bill: €40 Health insurance: N/A Groceries: €200 in total, €100 each Subscriptions: I don’t generally watch telly all that often so I don’t have any subscriptions like that. I have Spotify but don’t pay for it as my short walk to work never really lets me listen to more than two songs. Total: €801.67
***
Monday
7.15 am: I get up for work. I have my sister’s dog while she is away so I let him out and watch him run around like a maniac! I wish I had that energy this morning. I shower and have cereal for breakfast and a cup of tea.
8.30 am: Back to work today after the Easter break. I’m wondering who will cry more: me or the kids. I stop off at Centra and get two coffees - one for me and a welcome back coffee for my work buddy. (€5.60)
12.30 pm: We’ve sent our morning kids home and have a few minutes with a smaller group in between, so we each take turns having a quick break. I eat a pasta salad from Tesco which I bought in the shopping the weekend just gone. I inhale that with a few minutes of peace to myself and head back to work.
5.00 pm: Home time has arrived, but I’m taking two of the kids home with me until 6.30pm. I used to nanny for the family and since both parents are back at the office, they needed longer hours than the creche usually operates.
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6.20 pm: I walk the kids home and walk the longer route home to get a few more steps in. I bring the dog with me. The weather is nice and I could do with some fresh air and sunshine!
7.00 pm: I’m home and contemplate what to make for dinner. I’m thinking chicken kievs, mash and veg. I need to make it before I get too tired to be bothered to eat (happens more often than I would like it to).
7.30 pm: I finish making dinner, eat and tidy up. I sit down with a cup of tea and eat the ears off a chocolate bunny, courtesy of one of the kids in the creche as an Easter gift. I text my mom to see if she’s doing Darkness Into Light this year as we usually do, but we’re not usually this late at signing up. I quickly hop onto the website and sign up (€26).
8.00 pm: My brother-in-law texts me to meet his friend who is a baker as he has made a cake for my sister’s birthday. Their flight isn’t until later on, so I go to collect it.
9.00 pm: I get home and chill out for the rest of the evening and read a book my other sister lent to me written by a psychologist called Stranger in the Mirror.
10.00 pm: I probably have 3/4 more cups of tea before calling it a night. (Seriously need to cut down). I get into bed and like every Monday evening, remember the bin needs to go out just as I’m comfy. I get up put it out for the morning and head back to bed.
Today’s total: €31.60
Tuesday
7.15 am: Why must my alarm be going off!? I let the dog out for the last time before he goes home today :( I shower and eat the same breakfast and, of course, have tea.
9.30 am: I walk down to the shop, bringing two of the kids with me for the walk. It’s the girl I work with’s birthday. We get a tray of cupcakes, a few bags of jellies and a bunch of flowers. We go back and throw a small party. I tell her to avoid the shop for the rest of the day as the kids have informed everyone that it’s their other teacher’s birthday! (€21.50)
12.30 pm: Today’s lunch is just roast chicken soup with a slice of bread from the creche. The soup was bought in the shopping.
5.00 pm: Home time for a few before I go babysit for a family who used to be in the creche also. It’s handy, only down the road. They are only heading to a show so hoping it won’t be a long evening. I’m not particularly hungry, so I don’t bother to cook. I have tea and a cereal bar.
6.15 pm: I walk to their house, chat to the parents a bit and then we say our goodbyes. We play in the garden, colour pictures, make rice crispy buns and watch ten minutes of a show before bed.
9.00 pm: The two kids are in bed and I’ve some work observations with me to do for the folders we send home at the end of the year to work on for the evening.
11.30 pm: The parents are home and chat again for a few minutes before I head on. I walk home. I’m up €70 for the night.
12.00 am: I’m home and make a cup of tea, chill out on the sofa while catching up on the Johnny Depp and Amber Heard case. Afterwards I head to bed.
Today’s total: €21.50
Wednesday
5.20 am: I wake up ridiculously early and fidget in the bed until I annoy myself and just get up. I shower and breakfast is the same as the other days. I boil some pasta for my lunch.
12.30 pm: Lunch today is pesto and pine nut salad with some tuna mayo and sweet corn. All from the shopping still.
5.00 pm: I finish my day and head downtown to pick something up for my sister’s birthday. I get her a few bits in Boots, a voucher for Next because she said she saw a dress she liked and new pyjamas. (€55)
6.00 pm: I head up to my sister’s to wish her a happy birthday and to have some delicious cake. This doubles up as dinner as it’s so filling. I stay for a couple of hours chatting with my sister, brother-in-law and nephew as I haven’t seen them for a while with them being away. I make a plan to have them over for dinner next Tuesday evening and my nephew requests “the nice tomato and basil herb coated chicken from Super Valu.”
8.30 pm: My brother-in-law drives me home. I get into pyjamas and chill out on the sofa with a cup of tea (of course). I start to read my book but decide the floors need to be badly swept and mopped after the dog has been here. I do some laundry while I’m at it.
9.30 pm: I finish cleaning and try to read my book again. I can’t get comfy on the sofa, so decide to read in bed. I read for a while until I start nodding off.
Today’s total: €55.00
Thursday
7.15 am: I wake with my alarm and get up to the same routine as all the other mornings.
12.30 pm: Today, lunch consists of roast chicken with dry Cajun spice, rocket, tomatoes and crispy onions. I am obsessed with crispy onions!
5.00 pm: I’m finished and I head around to visit my mam for an hour to have a cup of tea and a chat. I pop into Aldi on the way and get her a small bunch of spring flowers (€9.99). I end up staying longer than anticipated and eat dinner there, so no cooking for me today! I help with the washing up and then watch an episode of Superstore with her.
9.00 pm: I walk home from my mams. Fold the laundry from yesterday and pack my t-shirt to change for tomorrow’s shift at the creperie. I head to bed early today as I’m too tired to concentrate on TV or a book.
Today’s total: €9.99
Friday
7.15 am: I’m up and doing my usual.
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8.00 am: I arrive to work and the girl I work with has bought me a cappuccino because it’s Friday!
9.00 am: We greet all the kids with a “Happy Friday” on Friday mornings. They’re always in better form too. It’s funny how early in life you appreciate a weekend. It’s also payday so an even happier Friday. I move €2,000 over to the joint account straight away. It’s my half of the mortgage/bills plus money towards the garden being done soon.
12.30 pm: Lunch is the same as yesterday. I chat to the others at work about possibly going for a drink on Sunday night together as this coming Monday is a bank holiday. I ring the dentist to schedule a clean and enquire about getting my bottom two wisdom teeth out. There are no late evening appointments until the third week in May. Had the top two removed pre-Covid and was supposed to get them out after, but then they weren’t doing extractions and I’ve not been back since. Dreading it and the price!
2.30 pm: One of the parents ask me to babysit on Sunday night and I agree. It’ll stop me going out and save me from a hangover, plus it’s money for the dentist. I rearrange drinks to Monday as I’m off and plan to have a cheese board with just one of the two girls from work. The other girl has gone home but I’ll text her later to drag her along too.
5.00 pm: Home time has rolled around and I head down to job number two.
5.20 pm: I arrive, chat to the chef and my brother-in-law to see how the day has been, what bookings there are, any dishes not on, etc. I quickly change t-shirts, spruce myself up and I go from teacher to waitress in two minutes.
10.00 pm: Closing up. Shine all the glasses and cutlery ready for tomorrow again. Count the till and split the tips. My brother-in-law drops me home on his way to his. I make €20 in tips.
10.15 pm: Before getting too comfy I realise I’m a bit peckish. I don’t like eating this late usually, but I walk two minutes around the corner and get a small takeaway chicken noodle soup from the Chinese (€3.80). I eat it and head to bed.
Today’s total: €2003.80
Saturday
9.45 am: Alarm is going off, bit of a lie in this morning. I make a cup of tea and eat a pain au chocolat for breakfast. We bought a bag from Aldi when we went shopping and I try to refrain from eating them all in one go! Not the healthiest, but it’s the weekend!
10.30 am: My brother-in-law picks me up and we head to work. It’s busy from the time we open until about 3pm.
3.10 pm: I take a quick break and have a staff lunch. I pick a gallete with cheese, onion and mushroom with a side salad. It’s delicious! I sit for five minutes to eat and down a quick cup of tea.
4.30 pm: We close for about an hour as it’s gone quiet around the town and all staff need a break before a busy dinner service. We chat about it being pay week for a lot of people so hopefully it’s busy. I text my friend to see if she’s around for a catch up tomorrow morning over a coffee. She is! We make a plan.
5.30 pm: I set the tables out with candles and make sure the floors are still looking clean, clean the toilets and stock the drinks fridge again.
6.00 pm: Customers start arriving and we have a busy four hours of feeding and watering the customers. Everyone leaves happy.
10.00 pm: Closing time – I count the till, split the tips (make €25 today) and head home. Have tea and wander about the house aimlessly before heading to bed. Don’t even remember hitting the pillow…
Today’s total: €0.00
Sunday
8.30 am: I wake up and hate myself for not being able to have a lie on ever. I go downstairs, make tea and eat a pain au chocolat. I head back up to bed just to lay down but don’t fall back asleep.
10.00 am: I get up and throw something on. Don’t need to look too presentable today. It’s raining, so I don’t end up meeting my friend for a walk. We chat for a bit on the phone.
11.00 am: I head downtown just to get out of the house. I pop into Dealz and end up buying a packet of toothbrushes and some cereal bars (€3). I come home, have fruit salad and a cup of tea.
3.30 pm: I get a text to say babysitting is cancelled for the evening. One of the parents isn’t feeling well. Now I’ve to look at my own four walls for the night! Don’t fancy going to the pub with the others tonight as I’m pretty tired after the week of work. I sit down and plan out how next week will go. I love a to-do list! I meal plan, do a shopping list, sort out hours I’ll be working, etc.
4.00 pm: I make stir-fried rice with chicken, mixed veg and soy sauce. I take a cat nap on the sofa for 20 minutes after.
5.30 pm: I clean the house, stick on some music and sing loud enough that I’m pretty sure the neighbours hate me!
6.30 pm: I light the fire and chill out reading for the evening. Don’t think I’ll move much other than going to bed.
Today’s total: €3.00
Weekly subtotal: €2,124.89 – €2,000 towards savings and mortgage, so really just €124.89 spent this week. I’ll rely on my bi-monthly pay and tips from now until the next payday.
***
What I learned -
I had a good week and saw plenty of people. It’s been busier than usual, and I worked a lot more than usual. I hope my mother doesn’t read this (she’s always on at me to not work so much!). I don’t mind once I have one day off per weekend and seeing as it’s a bank holiday, I’ll do nothing for Monday. I don’t like to ever be idle. All in all, I had a good week and even ended up with two days off!
I think I did well with not spending too much. There are some purchases in there that wouldn’t usually be there. (Ie. birthday presents, darkness into light, etc.) but would usually even out as we tend to go for a meal out when we have an evening off together.
The last couple of years with trying to buy the house, we really learned what was necessary and what wasn’t. This has stuck with me longer than I thought it would. I had imagined once we bought the house I’d go mad but we’re still ticking away nicely. Last month I was in Austria and Switzerland with a friend and in February, myself and my partner went to Lithuania. We’re hoping to go away a few more places this year too, so being frugal pays off! I don’t watch my money when I go away either – I take time off from everything when I’m away! But my everyday mundane working life isn’t made any happier with takeaway coffees or lunches from delis every day. I’d rather pack home-prepared food and save for more exciting meals in more exotic places. I learned the cost of everything the hard way when saving for the house but also the price of enjoying life from time to time.
I think I drink far too much tea but I’m pretty sure I knew that already…
Finally, I still really need to set up a pension! It’s always on next week’s to-do list and gets moved to the following week. Each week. Maybe next week?
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@Úna O Connor Barrett: think rich people should be subsidised by poorer taxpayers? That’s reason for a means test.
By all means question the threshold but if you are saying a millionaire should automatically qualify then I disagree.
@Munster1: Emphasis on for now. Things can change drastically not to mention many of these Ukrainians have not just lost their homes and family members, but their entire towns and cities too.
@Munster1: I think you can thank your lucky stars that you live in Ireland. What a dreadful comment. You have no idea of the horrors nor of the current and future situation of the country . Ukraine is a war zone, all of it currently. Perhaps you should devote some of your free time to helping the Irish disadvantaged and or the Ukrainian refugees. And yes, many of them want nothing more than to return to their homeland
@Dave Phelan: have you been there, have you witnessed first hand these so called atrocities, no, you sit at home in front of your PC and type idiotic statements. find some real information from real people, on the front line, and watch ho most of the cities are in fact, as everyday normal. what has happened to the people of ireland, now we just watch as our leader propose to be the “good boys ” of europe, while they neglect the needs of everyone in this country, unless you are rich of course and there is something in it for them.
In the first instance for many people reading this the initial gut response will probably be…
What about the homeless in Ireland? And why isnt the government funding support for them?
To put this in context the total of Public Expenditure on Homeless Service Provision in the Dublin Region in 2021 was €148,142,145 million.
So its not a case of help being made available for Ukrainian refugees, that has not been available to homeless people in Ireland or that this will somehow take funding away from currently homeless people, its two separate issues and both are being addressed.
The reason for continuing homelessness in ireland is not a lack of funding, its a lack of successive governments willingness, to build permanent social housing to replace current temporary accommodation.
@David Van-Standen: What I can’t fathom is why on earth any TD can’t simply make the call and build permanent housing with EU help. They could then be used later for social housing. All these subsidies are going to hotels while tourists can’t get to or from the airport.
Hotels cancelling reservations left, right, and centre because they’re getting 4 grand a week per room off the government to house Ukrainians. Twice in 2 weeks it’s happened at last notice to me, and then you’re paying through the teeth for another hotel.
@Ciarán O’ Donoghue: 100%. If a hotel has a stragety getting rack rates from the government it has to show 1st that they exist. The vast majority of hotels would love to go down this route hense medium hotels charging 350/400 per night when they were 140 average. They cant get staff so managing 50 rooms at 400 is better than 100 rooms at 140. And again no words from the IHF & Bord Failte. Very very quite.
What’s the Government’s fixation with the City West Hotel, first of all they block booked it as a Covid 19 Base, and now they are going to do the same for the Refugees. Who owns this place, and was these transactions done through Open Procurement, or could there be some Brown Envelopes involved.
@Owen G Mc Ginley: a quick Linkedin search shows the Chairman of Tetrarch who own the Citywest to be Paul Donnolly who is currently also a Senior Advisor to Digicel and was previously a non-exec board member of Digicel… never too far from Denis O’Brien in this country.
@Owen G Mc Ginley: not whitstanding the other points made above its also extremely accessible from a transport point of view being only minutes from the M50/N7. No matter what the Govt do you can be guaranteed someone is making a tidy wedge from it.
Current Government remind me of the FF/Green Government towards the end of 2020, a total shambles. Minsters have no control of their departments and the recent fiasco in Dublin Airport, to name one of many, proves this point. A General Election is badly needed as soon as possible.
And yet 10 000 irish residents are homeless. I completely agree with helping Ukraine, but look after people who reside in the country first. You cant bring in people into the country in order to inflate this figure next year. 10 000 homeless people, 10 000!!!
Money is the currency of power for this government. They love to have large scale expenditures that they use to curry favour for individual party members or for the party themselves. No money going out equals no votes, favours and LBE’s coming back in. They also don’t care, as can be plainly seen here for years and years, on whether they get value for that money spent, that is besides the point. Or to put it simply, CORRUPTION – alive and well for 50+ years and we just watch it slowly destroy the place.
Which government minister, TD or senior civil servant owns, part owns or has a financial interest in the Citywest…..in other words who’s pockets are they lining now
They think the war will Last Two years …???? As soon as things are right in Ukraine They should go back…and let the government sort out the homeless problem for a change
For god sake people of ireland stand up 10000 on the street family’s struggling children going hungry and the government look the other way I’m all for helping any one who needs help these people have been trough hell but many irish have been in hell for a long time bring on the election
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These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Store and/or access information on a device 110 partners can use this purpose
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development 143 partners can use this purpose
Use limited data to select advertising 113 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 83 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 83 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 39 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 35 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 134 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 61 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 74 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 83 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 37 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 46 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 92 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 99 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 72 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 53 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 88 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 69 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
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