Support from readers like you keeps The Journal open.
You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.
If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.
Several people arrested in Brussels following raids over alleged corruption within European Parliament
'Taking back what was stolen': How Trump is selling yesterday's Oval Office meeting to his followers
As it happened: The Taoiseach invited Trump and Vance to visit as Washington celebrated Ireland
Fionnuala McCarthy
The death and life of Pat Tierney, the Bard of Ballymun
Twenty-five years ago, poet and activist Pat Tierney died on his 39th birthday. Fionnuala McCarthy remembers a life story overshadowed by a controversy in death.
THE PHONE CALL came to the Sunday Tribune newsroom on 28 December 1995 from a flat in Ballymun.
The caller, Pat Tierney, explained he was planning to take his life the following week, on his 39th birthday. Before he died, he wanted the opportunity to tell his story and explain the reasons for his decision.
He wanted friends around the country to be reassured he was okay, that he was in control. He needed a promise that nothing he said would be published until after his death. He also wanted a commitment that the authorities would not be alerted to his plans.
On Grafton Street
Pat was a community activist and poet. He was a contemporary and friend of fellow poets Brendan Kennelly and Theo Dorgan, and then-Minister for Arts Culture and the Gaeltacht, Michael D Higgins.
Every Friday and Saturday, he stood outside Bewley’s cafe on Grafton Street, reciting his own prose and those of his favourite poets Durcan, Yeats and Kavanagh.
After much deliberation at the Tribune, the decision was made not to ignore the request to speak to someone.
Reporter Brenda Power was sent to meet Pat. She travelled to the Ballymun Shopping Centre on Dublin’s northside the following Tuesday and Wednesday, spending hours sitting in a coffee shop listening to his story.
Pat had AIDS. He was now in stage four, the final stage of the virus, and believed the virus would kill him within the next 12 months. He wanted to die on his own terms, he explained to Power.
An infected thumb nail refusing to heal, and a recurring chest infection were weighing heavily on him. He had witnessed the death from AIDS of his friend and fellow Grafton Street performer The Diceman, Thom McGinty, earlier that year.
Pat and the Diceman
Pat was a campaigner around the issue of AIDS awareness. He protested outside St James’s Hospital in Dublin on Christmas Day 1993 against the then hospital policy of putting the bodies of those who died as a result of AIDS into plastic body bags.
He walked from Galway to Dublin to highlight the need for a helpline to offer support to those with the virus.
President Michael D Higgins who launched the walk with Pat recalls:
We shared the difficulties put in the way of those such as Aids Alliance West who were trying to give information, advice and support. There were those who opposed the giving of a phone number or installing a phone for that work which we both supported.”
The body bag protest at St James's Hospital in December 1993
Pat was on unemployment benefit and living on the seventh floor of the Eamonn Ceannt Tower in Ballymun. He had no parents, no siblings, no family. He was worried about how the final stage of the virus would play out for him.
He explained to Power: “I feel spent, finished, and it’s time for me to go. I see it as a positive thing, of me taking control of my life and my death and people who know me, though they will be grieving, should try to see it like that. I don’t want to go on climbing mountains, I don’t want to fight any more.”
He said that when the sun came up the following Friday morning, his body would be found somewhere on church grounds in Dublin or Galway.
“I have never had a day’s peace in my life,” he reflected, “always living in fear of these figures in black, beating with leather straps”.
Tierney was a Galway man. He was born in 1957 to 17 year-old Bridget Tierney from Connemara. She was one of 11 children, employed as a domestic worker at St Mary’s Boys Secondary School in Salthill, when she became pregnant.
After giving birth, she was sent with her newborn to the Bon Secours Mother and Baby Home in Tuam.
After seven days, a decision was taken to return Bridget to her employer, and her infant son was brought to his grandparents in Connemara, to live in their two bedroom cottage along with his 10 uncles and aunts.
At eight months, Pat was placed in the Sisters of Charity home for orphans and abandoned children in Galway. Years later he accessed his files and learnt this followed a request from his grandmother, and a visit from an inspector from the Irish Society for the Prevention of Cruelty to Children.
He was moved to St Joseph’s Industrial School in Salthill when he was seven. Thirty years later, in his self-published autobiography, The Moon on My Back, he would recall the terror of being forced by a Christian Brother to stand in the dormitory, holding his soiled underpants over his head.
Slaps were followed by a leather strap, raining down blow after blow.
“My friends, like little pyjamed soldiers, stood in pale faced attention and did not dare to protest or turn their heads for fear they would be made examples of.”
Hunger bookended their days. Boys would rummage in the class bin to eat the peel from an apple discarded by a lay teacher.
The publication of his book which detailed the pain, suffering and sexual abuse he suffered in the care of religious institutions, generated much media interest and Pat was in demand.
He appeared with Pat Kenny on Saturday night’s Kenny Live show.
Poet and friend Theo Dorgan recalls: “We had some pretty serious conversations in the lead-up up to the publication of The Moon on My Back, and more after it did appear and he was struggling to cope with the impact the book had made.”
Pat in Smithfield
The book didn’t sugarcoat any aspects of his life. It detailed periods in detention centres including three stints in two years at St Pat’s centre for young offenders in Dublin for car and house break-ins.
Months spent in a cell afforded time to wonder about his family.
“I used to lie in my bed at night crying and hugging my pillow as I imagined it was my mother. I developed a strong urge to know who she was.”
Through a chaplain in St Pat’s his family, who had emigrated to England, were informed of his whereabouts. He received a letter from an aunt, inviting him to visit.
On his release, he took the ferry to England and made the journey to meet the wider family who had settled in Rochester, in Kent.
Advertisement
He recalled the journey spent praying, “I imagined I could somehow be a child again, that everything that happened would be wiped clean, and day one of my life would begin when I met my mother.”
On East Coast Radio
Bridget, now married with two children, was not aware he was coming. She refused to meet him. Nineteen years later, when writing his autobiography, he tried again.
This time he was invited to her home, but it was not to be the reunion he had hoped for.
His mother told him she hadn’t known she was pregnant until she gave birth, and did not know how she had become pregnant. They were not to speak again.
Following the first failed family meeting, he took off for North America, spending most of the 1980s drifting around North America. It was also where he began using drugs.
He later described to Pat Kenny how that unfolded.
“I was working in Detroit in the production line of a newspaper and one evening another employee introduced me to a joint, I was hooked straight away. I started smoking marijuana, I then went on to snorting cocaine, and I then went onto LSD. When I was in the Wyoming oil fields, I was introduced to crystal meth and this was delivered intravenously.”
Sharing needles during this time led to a HIV-positive diagnosis seven years later in Dublin.
Save Aids Alliance
Pat returned to Ireland in 1988, under threat of deportation from Canada. After applying to go on Dublin Corporation’s housing list he was offered a flat in Ballymun. The following eight years in Eamonn Ceannt tower, were to be the most settled and rewarding of his life.
He threw himself into the community, joining the Residents’ Association and becoming an anti-drugs campaigner, setting up a drugs watch team in the tower block where he lived.
Having quit drugs, he tapped into his passion for poetry that had begun in national school in Galway.
As a child he was taken by the story of Anthony Raftery, a blind poet, who in the bardic tradition travelled the roads reciting poetry in the 19th century.
Pat recalls being asked to write a little verse and the headmaster asking if he had written it himself.
“That was significant for me that he had said that.”
Ice-skating in Dublin
Back in Ballymun, refused a place on a FÁS course, he headed to Easons and bought books in the bargain basement and sold them door to door. With the small profit he produced a poetry pamphlet. He had a focus and he was feeling fulfilled.
“Poetry had a way of putting me in touch with the humanity that had perhaps been suppressed from childhood. It made me strive for personal dignity,” he explained.
He began to recite poetry at festivals around the country. He took up residence on Grafton Street, having moved from O’Connell Street (too much traffic), Henry Street (harrassed by Gardaí), Nassau Street (too much pollution from the buses), but his pitch on the pedestrianised street at Bewley’s was perfect.
Poet Theo Dorgan became a friend at this time.
“I met Pat when he was declaiming poems on Grafton Street. I took an instant liking to him, to his unforced graciousness to passers-by, especially children, and to his air of dignified composure,” he recalls.
“We would often head in to Bewley’s for a coffee if I happened across him when he felt he was due a break. He was a marvellous talker, always striving to see the best in situations and in people, dignified and stoical.”
He continued to immerse himself in the community of Ballymun, later writing that the people there were the first family he had.
He established the Eamonn Ceannt Rhymers Club, encouraging kids to come and write and recite their own poems. Numbers attending the weekly sessions swelled and three times the group had to relocate to a bigger venue.
Many of his poet friends visited the club, including Michael D Higgins and Theo Dorgan who recalls: “He invited me, as a poet and as Director of Poetry Ireland, to come and listen to the young poets of Ballymun recite their poems, in class, as a kind of audition.
“Those children took it all so seriously because Pat had, somehow, impressed on them that to make a poem good enough to earn you membership was a serious business.
I’ll not easily forget one young lad’s pure shock of joy when Pat, having listened with considered attentiveness to the boy’s poem, after a few moments’ deliberation pronounced him fit to be admitted to the Rhymers.
“An All-Ireland medal could not have meant more to the boy. It took a good soul to do all that, and the children knew it.”
Poetry class
In 1991 to mark Dublin’s year as European City of Culture, the Rhymers group produced a book of poetry penned by the children.
Pat took 50 of the children to the launch by the Lord Mayor in the Mansion House. The book won the Ford European City of Culture Award and Pat brought the children for a day out in Dublin Zoo to celebrate.
Nuns Island Arts Centre
One person who was a member of Pat’s club posted online one of many tributes that appear whenever a photo of Pat gets shared.
“Pat Tierney was a huge influence in my life. He taught us how to write and spent many hours with us. I remember he took us to the horse fair and to Howth on summer days. There was many an evening we would sit in his flat with him and count out his money in his poet’s pot and he would teach us how to cook his favourite dinner, steak with mashed spuds and onion and white sauce, it’s funny the things you will remember.”
After receiving a HIV diagnosis in 1991, his primary concern was how his Ballymun community would react to the news.
“I drew up a newsletter and sent it to all the parents in the block, stating I was HIV positive and probably going to develop AIDS in the future,” he told Pat Kenny.
“I said I felt they should have this information and for the following two weeks I would stay away from all youth activities to allow them to absorb the information and to come and ask me any questions they might have.
“I also recommended that they tell their children. The day after I delivered the newsletter several parents came to me and were pretty upset that I had decided to move away from youth activities. I received absolutely no negative reactions whatsoever.”
Pat Tierney's coffin on a balcony in Ballymun
The virus began to progress and by Christmas 1995 he was in stage four.
Related Reads
From a social 'evil' to Supreme Court scrutiny: the long journey to Ireland's landmark assisted dying vote
John Kelly, a photographer who had documented Pat’s life for two years could see the shift in him.
Community work had always taken his mind off things and kept him busy, but now he was losing energy and struggling. He just did not want to lie in bed.”
John spoke with Pat on the phone on New Year’s Day.
“It was a short conversation. He said he had no energy and had been feeling very tired. He had to go and put the phone down. He had told me in the past that he could not face getting to the last stage of AIDS with no energy. He didn’t want anyone to have to look after him.”
Pat had written in The Moon on My Back, that were euthanasia an option in Ireland, he would take it.
“Unfortunately the laws and the constitution demand that I die in as slow a manner as medical science can make possible. Fortunately, however, the state cannot prevent me from taking the matter into my own hands, should I choose my own method and time of death.”
Carrying his coffin through Ballymun
That time came on Thursday, 4 January 1995.
That night was the first full moon of the year, and it also coincided with Pat turning 39.
A man walking through the grounds of a Dublin church on his way to work the next morning came upon Pat’s body.
In the days before he died, Pat paid off debts he owed around Ballymun, and held a small party in his flat to say goodbye to friends, whom he had asked to respect his wishes and not try to stop him.
A previous suicide attempt had been thwarted when a friend in whom he had confided alerted Gardaí, after which Pat was taken handcuffed to St Brendan’s psychiatric hospital where he was sedated and placed in a padded cell wearing just his underpants.
Writing in The Irish Times, Paul Cullen described how Pat was waked with a vengeance in Ballymun’s tower block for three days and three nights. A number of notes found in Pat’s pockets gave detailed instructions on his wishes.
People waking him in his flat should use the phone to call relatives in Australia and America, as he would not be around to pay the phone bill.
He was to be laid out on the balcony of his flat, beside the Palestinian keffiyeh head scarf.
His coffin, adorned with the red ribbon for AIDS awareness, was to be carried into Glasnevin cemetery first by six women, and then by six men.
There was a samba band in attendance, but no clergy.
The children of Ballymun Rhymers Club would read their tributes at the service.
Michael D Higgins was there as a friend. They had spoken just before his passing.
“My final conversation with Pat has to be private with sensitivity respected,” the President of Ireland now recalls.
“Somewhere in my papers is a photo of a walk from Galway to Dublin that we both spoke at as we launched AIDS Alliance West. Pat got affirmation from his writing but he wanted to share it. Behind it was a life recovered again and again from circumstances and institutional authoritarianism.”
Two days after his funeral, The Sunday Tribune featured Pat Tierney and the interview he gave to Brenda Power, across pages one and two.
However it was the Tribune’s decision to interview Pat and publish his story that became the talking point.
The paper was accused of glamourising suicide. Prominent opinion writers weighed in, from Fintan O’Toole to Dr Anthony Clare. Eamon Dunphy in The Sunday Independent described it as ‘snuff journalism’, alongside a cartoon of Pat Tierney taking a bow beside a hangman’s noose.
Psychiatrist Patricia Casey wrote: “Mr Tierney was presented as a man who died with dignity in the face of an uncaring world. There is no dignity in stringing oneself up on a tree in a churchyard on a cold winter’s night. He was pathetic in life and has been presented as a hero in death.”
RTÉ pulled a drama on the theme of teenage suicide, releasing a statement saying the decision was made following the death of Pat Tierney.
Somewhere in the media scrum, Pat’s story was overlooked.
Looking back today, Brenda Power says she would not have done it differently.
“I don’t believe that if I had told the Gardaí of his plans, had him arrested and sectioned for his own safety, that he would necessarily have survived. On the contrary, I often think that if I had done so – and later heard that he had gone on to kill himself anyway, I would always wonder whether my betrayal was a final straw for him: another person considering he was not worth their trouble.”
In 2009, Pat’s role as one of the first to speak publicly of the abuse endured by children in residential institutions was acknowledged, as the Ryan report on the commission into child abuse was debated in the Oireachtas.
Green Party TD John Gormley noted the debt owed by the country to Pat and other survivors: “We must also pay tribute to those whose perseverance led to the establishment of the Commission to Inquire into Child Abuse. We should recognise the bravery of survivors like Christine Buckley and the late Pat Tierney, who came forward to tell their stories publicly in the 1990s.”
Brenda Power believes Pat would have had a pivotal role in the unfolding abuse revelations that were to follow.
“None of us could have foreseen that if he’d only stuck around for a few more years, until the whole institutional abuse story finally broke, it would have given Pat a renewed purpose in life.
“He would also have benefited from advancement in treatment of HIV/Aids, which was still a very serious illness and one he believed would kill him at that stage. I believe he’d have become the Simon Wiesenthal of the abuse survivors, hunting down and helping to prosecute the offenders.”
Words: Fionnuala McCarthy; formerly of the Sunday Tribune and current editorial director at Lonely Planet; find Fionnuala on Twitter here.
Photos: John Kelly
The Journal has made a donation to Pieta House in lieu of payment for this article.
Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article.
Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.
To embed this post, copy the code below on your site
Close
34 Comments
This is YOUR comments community. Stay civil, stay constructive, stay on topic.
Please familiarise yourself with our comments policy
here
before taking part.
Solving the climate crisis and emissions is really about making the majority reduce their consumption through using less or paying more taxes so the elite can carry on as normal. If the govt or the world as a whole were serious then we would each have a carbon allowance, but how would that work, far easier to tax the lower income people on fuel for their cars,houses etc than ask the wealthy to stop flying private jets, driving cars that do 20mpg and leave a carbon footprint that’s massive compared to ordinary people.
If the ordinary car is such a threat, why are people being asked to go electric when to do so would either bankrupt them or mean they simply couldn’t afford a car. Its simply not going to happen unless somebody is making a fortune out of it.
@Rex Tilson: absolutely. A survey in the U.K. found that the top 15% of flyers took 70% of flights in that year (2014). Their Carbon costs are even higher because the top 15% fly more long haul and private jets. 50% of people didn’t fly that year but they did fly every second or third year.
Increasing carbon taxes would have little effect in any one year as it would penalise the people taking only 30% of the flights. Most of top 15% are rich enough to continue flying.
A voucher allowing one short haul return per person would massively reduce those flights while not affecting the bottom 85% of flyers who take one or none every year. Maybe corporations can have a few more vouchers. Otherwise – zoom.
At the very least we should ban private jets – are we all in this together or not.
There are chasms between Government words/plans and their actual actions, from health, education, infrastructure, etc decades of incompetence and cronyism.
What’s telling for me, is the amount of rubish that comes outta the journal and all the other outlets singing from the same script. Money most be worth it, won’t last long.
according to the ESB data centres use 1/3 of the grids capacity. we bow to america all the time,,,banking crises, housing crises, homelessness, i think they global mind is changing and corporates with larger finances than countries are eventually gonna get reigned in. ofc we are gonna be the last to do it as usual. gombeen politics.
The fact that Ireland has yet to switch to E10 petrol is very telling as to the seriousness of our climate strategy. Literally the lowest hanging fruit, it would remove the emissions equivalent of 100,000 cars off the road practically at the stroke of a pen. If we can’t do something that simple, I’m not sure we’re up to the more serious tasks..
Completely shutting down the import of UK car market totally contradicts govs emission fairytales since local consumer can not get a cleaner – newer car that falls under low co2 regulations from abroad (Since UK is the ONLY AND CLOSEST PLACE where wheel ks right-handed) leaving Irish motorists to use the old diesel engined cars since the car prices are sky high on the island.
The first thing that needs to happen is that people’s attitude needs to change so that they genuinely care and are motivated to make changes to support these goals..
I honestly believe that all the talk in this article will not make people care and threats will only make people do the opposite.
Governments here have a very poor track record on bringing people together as one Nation.
@Roger Bond: people’s attitudes will only change when they see politicians stop squandering billions on every single development they touch.
Start producing results. Not just throwing more taxes at people with no end result visible.
Personally I am more concerned about affording to put fuel in my car, getting appointments at hospital and paying my mortgage.
Regarding climate change I’m inclined to listen to someone who has seen it first hand & that’s David Attenborough, he has said due to climate change & it causing methane gas immissions there’s going to be at least 4/5 viruses per annum!
“Climate Experts” … well. Looking through the history of mankind, the “Climate Experts” helped the society to deal with changes to the climate. They didn’t have computers or smartphones, but an open mind and common sense.
But now that we are in the days of “peoplekind”, our experts are more like the experts of the Aztecs. When the climate changed back in their days, their answer was to kill thousands in order to please their gods, so they’d stop the climate change.
I don’t want to hear another squeak about Planning for more big wind and solar, without first hearing all about the Planning for how they intend filling in the big intermittency gaps. Massive electrolysis plants here or there. Mega grid all over the place.
In reality though all this carbon account game, is just that, a silly game. The only way we will solve this problem is by fighting it as a Warming World War. We need the military industrial combines to stop making weapons and instead make thousands of new generation SMRs. and let the Australians make the fuel for them, instead of exporting vast quantities of coal.
More methane is already boiling out of the permafrost, than from a billion more cows. What the hell are we on about. If we could solve the problem by virtue signalling, it would be solved long ago.
@Nicholas Grubb: I agree…last night on Eirgrids dashboard there was nearly 4000MW of wind available but the grid could only absorb 2000MW so nearly 2000MW of wind power had to be turned off all night but the wind turbine owners still get paid for the curtailment.
Several people arrested in Brussels following raids over alleged corruption within European Parliament
4 mins ago
108
1
stolen companies
'Taking back what was stolen': How Trump is selling yesterday's Oval Office meeting to his followers
24 mins ago
2.0k
10
As it happened
The Taoiseach invited Trump and Vance to visit as Washington celebrated Ireland
Updated
13 hrs ago
140k
211
Your Cookies. Your Choice.
Cookies help provide our news service while also enabling the advertising needed to fund this work.
We categorise cookies as Necessary, Performance (used to analyse the site performance) and Targeting (used to target advertising which helps us keep this service free).
We and our 156 partners store and access personal data, like browsing data or unique identifiers, on your device. Selecting Accept All enables tracking technologies to support the purposes shown under we and our partners process data to provide. If trackers are disabled, some content and ads you see may not be as relevant to you. You can resurface this menu to change your choices or withdraw consent at any time by clicking the Cookie Preferences link on the bottom of the webpage .Your choices will have effect within our Website. For more details, refer to our Privacy Policy.
We and our vendors process data for the following purposes:
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
Cookies Preference Centre
We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent. You may exercise your right to consent, based on a specific purpose below or at a partner level in the link under each purpose. Some vendors may process your data based on their legitimate interests, which does not require your consent. You cannot object to tracking technologies placed to ensure security, prevent fraud, fix errors, or deliver and present advertising and content, and precise geolocation data and active scanning of device characteristics for identification may be used to support this purpose. This exception does not apply to targeted advertising. These choices will be signaled to our vendors participating in the Transparency and Consent Framework.
Manage Consent Preferences
Necessary Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Store and/or access information on a device 106 partners can use this purpose
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development 137 partners can use this purpose
Use limited data to select advertising 106 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 79 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 78 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 38 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 34 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 127 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 60 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 75 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 82 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 39 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 45 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 89 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 96 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 71 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 52 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 86 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 66 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
have your say