RICHARD BRANSON IS the quintessential self-made, off-the-wall entrepreneur.
He’s never stopped doing things differently over his 40-plus-year career, from dropping out of school to run a magazine to buying his own island — not to mention starting a commercial airline from scratch and kite-surfing across the English Channel in his 60s.
Today he’s worth an estimated €4.5 billion and is the chairman of the eclectic Virgin Group of businesses.
In his book “The Virgin Way: Everything I Know About Leadership,” Branson writes that his love of a crazy marketing stunt or world record attempt is just an extension of the way he runs his businesses.
“The problem is that being told ‘You’d have to be pretty crazy to even think about doing that’ has to me always been like the proverbial red flag to a bull,” he writes.
Branson’s unparalleled marketing savvy was on display once again this week as he rode a massive truck into Dublin’s RDS at a Virgin media event on Thursday.
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