This hardware store's 'gay' Christmas ad has left everyone scratching their heads

“We’re Robert Dyas and we’re gay. And straight. And bi…” Wh-what?

SLING YER HOOK, John Lewis. Another shop named after a man has taken your Christmas ad crown.

robertdyas YouTube YouTube

UK hardware store Robert Dyas uploaded this Christmas ad to YouTube earlier this week – it features various staff members and customers proclaiming themselves as gay, straight, or bisexual, and it’s utterly confusing.

Robert Dyas / YouTube

Yes, you did just hear a man saying:

robertdyas

The ad has gone viral on social media with people wondering what the hell is going on. Is it a spoof, or sincere?

Hi, I'm Tom. I'm straight and I watch this Robert Dyas ad because it's brilliantly jaw droppingly awful. https://t.co/y9xWw7QVlW
— Tom Jamieson (@jamiesont) December 13, 2015

tom jamieson / Twitter

Before this weekend, I'd always wondered whether gay people bought tools and associated home appliances. Now I know. Thank you, Robert Dyas
— Dean Burnett (@garwboy everywhere else too) (@garwboy) December 13, 2015

Dean Burnett / Twitter

Either this is a spoof or the marketing team at Robert Dyas have been on sauce 😂😂😂 https://t.co/01bh7ut1OP
— Michelle Benato🇮🇹🇪🇺🏏 (@michellebenato) December 13, 2015

michelle Benato / Twitter

Whoops!

We couldn't find this Tweet

But other people cracked it – the ad is very similar to this 2009 parody video by YouTubers Rhett & Link, which did the same thing except with ‘black’ and ‘white’.

Rhett & Link / YouTube

Parodying a parody. How very meta, Robert Dyas.

Written by Valerie Loftus and posted on DailyEdge.ie

[image alt="" src="http://cdn.thejournal.ie/media/2015/12/img2-thejournal-141.png" width="600" height="115" credit-url="" credit-source="" credit-via="" credit-via-url="" wp-id="wp-image-2499908" class="alignnone" /end]

Never mind Christmas – this Swords supermarket is ready for Easter>

12 things that make every Irish person feel glamorous>

Readers like you are keeping these stories free for everyone...

A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Learn More Support The Journal