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CUSTOMERS COULD REAP the benefits of an airline price war as Ryanair’s competitors try to compete with its low-cost model.
The Irish budget carrier today beat expectations for another year with a huge leap in profits.
The airline forecast it would increase passenger numbers another 10% over the coming 12 months, a capacity boost that would take it to about 100 million passengers for the 2015-16 period.
Ryanair this morning reported its after-tax profits were €867 million for the year to the end of March – up two-thirds on the tally for the previous 12 months.
In its results statement, the airline said this about the year ahead:
While our traffic growth this year will be strong, it would be foolish not to expect some irrational pricing response from competitors who cannot compete with our lowest costs and fares.”
But Ryanair added it would remain “vigorously” active in increasing load factors – that is, the share of seats it managed to fill on all its planes – while remaining “price passive”.
Dominic Lipinski / PA Archive
Dominic Lipinski / PA Archive / PA Archive
In a nutshell, that means the airline plans to boost profits by lifting passenger numbers, rather than trying for higher returns through hiking fares.
CEO Michael O’Leary said it expected to see the biggest competition in prices from rivals which hadn’t bought their fuel in advance and were enjoying the immediate benefits of low fuel prices.
“In the first half of the year we expect average fares to be flat to down 2%, but in the second half of the year we expect to see some irrational price competition,” he said.
We believe this will lead to some price competition next winter, particularly as Ryanair continues its successful expansion across Europe … we are guiding that average fares will fall by between 4% to 8%.”
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O’Leary said more than half the airline’s growth this year would come from primary airports in cities where it had set up bases like Rome, Brussels and Berlin.
The latest results showed that over the past 12 months Ryanair managed to carve out the big profit increase despite its revenues increasing only 12% in the same period.
The airline is now either the first- or second-busiest airline in most European countries, with the notable exceptions of the major German and French markets.
It said the biggest factor in driving its costs down was the lower price of fuel, while other expenses were flat – compared to many competitors which it said had experienced cost increases.
“We very much welcome the amount of free publicity the mayor has generated for Ryanair’s services and we’re thrilled with the surge in bookings to and from Copenhagen in recent days,” O’Leary said in a presentation today.
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@David Walters: Varying reports but most put they’re test count below 2k in the last week. But yeh they’re basically only testing in certain places with advanced symptoms so far.
Wonder what the test criteria is in Australia. Just showing symptoms described wouldn’t warrant a test here. There is probably hundreds walking around with it unbeknownst to themselves.
This man has survived a plane crash, being stranded on a deserted island, pirates, being stuck in an airport terminal for months, pirates and being in space. Coronavirus ain’t sh*t on him
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