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Ryanair CEO Michael O'Leary Sasko Lazarov/Photocall Ireland

Ryanair is expecting an 'irrational' price war with other budget airlines

Airfares could drop up to 8% next year, it predicts.

Updated 10.30

CUSTOMERS COULD REAP the benefits of an airline price war as Ryanair’s competitors try to compete with its low-cost model.

The Irish budget carrier today beat expectations for another year with a huge leap in profits.

The airline forecast it would increase passenger numbers another 10% over the coming 12 months, a capacity boost that would take it to about 100 million passengers for the 2015-16 period.

Ryanair this morning reported its after-tax profits were €867 million for the year to the end of March – up two-thirds on the tally for the previous 12 months.

In its results statement, the airline said this about the year ahead:

While our traffic growth this year will be strong, it would be foolish not to expect some irrational pricing response from competitors who cannot compete with our lowest costs and fares.”

But Ryanair added it would remain “vigorously” active in increasing load factors – that is, the share of seats it managed to fill on all its planes – while remaining “price passive”.

Ryanair hotel website launch Dominic Lipinski / PA Archive Dominic Lipinski / PA Archive / PA Archive

In a nutshell, that means the airline plans to boost profits by lifting passenger numbers, rather than trying for higher returns through hiking fares.

CEO Michael O’Leary said it expected to see the biggest competition in prices from rivals which hadn’t bought their fuel in advance and were enjoying the immediate benefits of low fuel prices.

“In the first half of the year we expect average fares to be flat to down 2%, but in the second half of the year we expect to see some irrational price competition,” he said.

We believe this will lead to some price competition next winter, particularly as Ryanair continues its successful expansion across Europe … we are guiding that average fares will fall by between 4% to 8%.”

O’Leary said more than half the airline’s growth this year would come from primary airports in cities where it had set up bases like Rome, Brussels and Berlin.

Ryanair YouTube / Ryanair YouTube / Ryanair / Ryanair

Low costs

The latest results showed that over the past 12 months Ryanair managed to carve out the big profit increase despite its revenues increasing only 12% in the same period.

The airline is now either the first- or second-busiest airline in most European countries, with the notable exceptions of the major German and French markets.

Ryanair Juanedc Juanedc

It said the biggest factor in driving its costs down was the lower price of fuel, while other expenses were flat – compared to many competitors which it said had experienced cost increases.

Early this year the oil price hit a six-year low of close to $50 a barrel, although it has since bounced back over 30%.

Ryanair costs A breakdown of Ryanair's costs Ryanair Ryanair

But Ryanair has also been the target of complaints for its cost-cutting practices with the mayor of Copenhagen recently banning 45,000 staff from flying with the airline over claims it underpaid staff. The airline has dismissed the suggestions as “inaccurate”.

“We very much welcome the amount of free publicity the mayor has generated for Ryanair’s services and we’re thrilled with the surge in bookings to and from Copenhagen in recent days,” O’Leary said in a presentation today.

The airline was also named just outside the ten least-favourite companies in a recent survey of Irish consumers, although its score has improved significantly during the past two years.

First published 9.57am

READ: These are Ireland’s least favourite companies >

READ: Dreaming of this? Soon you can fly direct to Mexico and Jamaica >

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    Mute T Colton
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    Mar 12th 2020, 2:35 AM

    Won’t be the first time he’s been completely isolated with Wilson.

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    Mute Brian Dunne
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    Mar 12th 2020, 3:57 AM

    @T Colton: besr comment ive seen this year. Take a bow son.

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    Mute Tom kenny
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    Mar 12th 2020, 5:23 AM

    @T Colton: you sir have won the internet!

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    Mute Phil O' Meara
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    Mar 12th 2020, 6:49 AM

    @T Colton: Knowing Tom, after he tested positive, he probably got the rest of the cast away…

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    Mute Peter Roche
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    Mar 12th 2020, 7:09 AM

    @T Colton: bring back comment of the week.
    You, sir, nailed it

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    Mute Aaron
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    Mar 12th 2020, 7:18 AM

    @T Colton: absolute peach. Would be up there for comment of the year

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    Mute John Murphy
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    Mar 12th 2020, 7:51 AM

    @T Colton: Well done Sir

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    Mute Veronica Hughes
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    Mar 12th 2020, 12:01 PM

    @T Colton: you are on the ball there.

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    Mute The Guru
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    Mar 12th 2020, 2:32 AM

    If they were at home in the US they wouldn’t have been tested and therefore wouldn’t have the virus #Trumplogic

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    Mute Pád
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    Mar 12th 2020, 7:15 AM

    @The Guru: Shut up you absolute moron!

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    Mute Fabio Dillon
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    Mar 12th 2020, 7:19 AM

    @Pád: not very nice there lad. Can you be sounder?

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    Mute thomas patrick
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    Mar 12th 2020, 7:25 AM

    @The Guru: they’ve confirmed over 13000 cases. Can you quantify your comment?

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    Mute Bilbo Baggins
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    Mar 12th 2020, 7:30 AM

    @thomas patrick: You’ve an extra Zero there. 1,300 cases. They have only tested 1,700. Less than Ireland. With about 65 times the population.

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    Mute Hugh Corcoran
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    Mar 12th 2020, 7:32 AM

    @thomas patrick: The USA only has 1300 confirmed cases, not 13000.

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    Mute The Guru
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    Mar 12th 2020, 7:39 AM

    @Pád: Have a great day!

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    Mute David Walters
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    Mar 12th 2020, 7:40 AM

    @Bilbo Baggins: So they tested 1700 people and detected 1300 cases????

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    Mute Bilbo Baggins
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    Mar 12th 2020, 8:14 AM

    @David Walters: Varying reports but most put they’re test count below 2k in the last week. But yeh they’re basically only testing in certain places with advanced symptoms so far.

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    Mute thomas patrick
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    Mar 12th 2020, 9:34 AM

    @Bilbo Baggins: slip of the oul thumb there. Thanks

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    Mute Damien
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    Mar 12th 2020, 2:40 AM

    Life is like a box of chocolates, ya never know what ya gonna get.

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    Mute Gerry Quinn
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    Mar 12th 2020, 8:24 AM

    @Damien: The one I thought of was Philadelphia.

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    Mute Ciaran Hand
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    Mar 12th 2020, 3:28 AM

    Sad to see Tom all shook up. Hope it’s a speedy recovery

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    Mute Adam Sheridan
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    Mar 12th 2020, 6:35 AM

    NBA season has been canceled after a player has tested positive. Maybe now people might start taking it seriously. Maybe.

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    Mute Sean O' Donovan
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    Mar 12th 2020, 7:40 AM

    @Adam Sheridan: Not a chance. Virus bashing is the new cool. “Calm down people, it only kills you if you believe it’s real”.

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    Mute Steph
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    Mar 12th 2020, 8:35 AM

    Wonder what the test criteria is in Australia. Just showing symptoms described wouldn’t warrant a test here. There is probably hundreds walking around with it unbeknownst to themselves.

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    Mute Ruairi McEntegart
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    Mar 12th 2020, 7:19 AM

    I’m sorry Wilson!!!!!

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    Mute Jake Kelly
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    Mar 12th 2020, 9:13 AM

    This man has survived a plane crash, being stranded on a deserted island, pirates, being stuck in an airport terminal for months, pirates and being in space. Coronavirus ain’t sh*t on him

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    Mute Marianne
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    Mar 12th 2020, 10:04 AM

    All the best and I wish you both a speedy recovery

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    Mute Seaniecp
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    Mar 12th 2020, 10:54 AM

    @Marianne: thanks

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    Mute Padraig Corcoran
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    Mar 12th 2020, 6:32 AM

    You’ve got a friend in…… Hell no

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    Mute Opinionated
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    Mar 12th 2020, 7:55 AM

    Holy shit if famous rich people can get this we have a teal problem!!!!! Now its tome to panic

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    Mute Del Boy
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    Mar 12th 2020, 2:37 PM

    @Opinionated: me thinks you have a real problem! When you can’t even spell.

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    Mute Charles McCarthy
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    Mar 12th 2020, 3:55 PM

    “we’ll keep the world posted” thanks Tom, I’m sure the whole of the world are waiting with bated breath.

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    Mute Will Hamilton
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    Mar 13th 2020, 12:23 PM

    Meanwhile Donald Trump has declared the Corona virus a terrorist organisation and blamed the Palestinians.

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    Mute Annaa69
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    Mar 12th 2020, 6:36 PM

    Hi boys

    see the first post on my twitter

    only 18+

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