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A Saudi Arabian woman wears goggles at a stone-throwing ceremony in November. From today, it is illegal for any man to work in a lingerie store in the country. Hassan Ammar/AP

Saudi Arabia bans men from working in lingerie stores

A new law, on the orders of King Abdullah, ends a system where women were forced to buy their underwear from male sellers.

SAUDI ARABIA has formally adopted a decree from its ruler, King Abdullah, allowing only women to work in the country’s lingerie stores.

The decree comes after women had complained of feeling awkward and embarrassed about having to buy their underwear in stores staffed exclusively by men.

One shopper told AFP: “I and many other women like me were always embarrassed to walk into lingerie shops because men were selling the goods.”

The shopper added that she had previously bought the wrong underwear simply because she felt “was sensitive about explaining what I wanted” to a male server.

The decree came into effect today, after being issued last July, giving shops six months to comply with its ruling. The ban will be extended to cosmetics shops from July.

The Saudi government says the ruling will affect over 4,300 retailers in the country, which has a population of over 27 million, and create job opportunities for around 40,000 women.

All legislation in Saudi Arabia is passed down by the King; the country does not have a parliament.

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25 Comments
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    Mute Val Kearney
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    Jan 5th 2012, 7:06 PM

    The most surprising thing about this story is – Saudi Arabia has lingerie stores?!?!

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    Mute Dom Morgan
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    Jan 5th 2012, 8:11 PM

    Of course they do. They also have all designer chains like Karen Millen etc. Lots of stuff happens underground here in Jeddah at least. Women organise parties where they dress up and sometimes mixed parties too. But go to provinces and you’ll end up with 200 lashes for mixing with women.

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    Mute P Wurple
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    Jan 5th 2012, 8:20 PM

    You thought they are not allowed undies val?

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    Mute Val Kearney
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    Jan 5th 2012, 9:29 PM

    Not “undies” as such…but like lingerie? I would have expected granny knickers maybe in a strictly Muslim nation, who would have thought they’d get away with an aul pair of frenchies.

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    Mute Soupy Norman
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    Jan 5th 2012, 7:48 PM

    Nothing sexier than a nice thong underneath a burka

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    Mute Manfred Meyer
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    Jan 5th 2012, 7:01 PM

    What a load of knickers

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    Mute Sharrow
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    Jan 5th 2012, 7:56 PM

    Job for women who can get a man to drive them to work.

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    Mute Joan Featherstone
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    Jan 6th 2012, 6:58 AM

    Exactly Sharrow, what tripe!!!

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    Mute Jack Corbett
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    Jan 5th 2012, 8:30 PM

    Why ban men? Why not just allow men AND women work, wherever they want?

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    Mute Biggins31
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    Jan 5th 2012, 9:40 PM

    Probably something to do with the mixing of the sexes!

    Yea… I know! More sexist, out of date daftness!

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    Mute Dom Morgan
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    Jan 5th 2012, 9:50 PM

    We have two girls in the office. It’s not as strict as it seems.

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    Mute Seamus Ryan
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    Jan 5th 2012, 8:32 PM

    So the old rule was “only men may work in knicker shops”. The new rule is “only women may work in knicker shops”.

    It’s not really all *that* much in the way of progress, is it…

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    Mute DubInNaas
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    Jan 5th 2012, 8:32 PM

    The sexual discrimiation in some middle eastern countries is a disgrace.

    That men are banned from working in certain shops should have people on the street marching !!!!!

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    Mute Nivag Yeoh
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    Jan 5th 2012, 9:44 PM

    Bonkers country.

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    Mute Brian Ó Dálaigh
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    Jan 5th 2012, 7:09 PM

    A Saudi Arabian woman wears googles…

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    Mute vv7k7Z3c
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    Jan 5th 2012, 7:13 PM

    Of course she doesn’t. *amends*

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    Mute Joe Sixtwo
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    Jan 6th 2012, 12:50 AM

    Backward primitive society.

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    Mute Manfred Meyer
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    Jan 5th 2012, 10:27 PM

    When you think of it…it should be a male sales assistant…BECAUSE…Ultimately it will be a male partner remarking on the choice of lingerie when it comes to that crucial moment.

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    Mute Dom Morgan
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    Jan 5th 2012, 11:22 PM

    Trouble is these sales assistants are as sophisticated as Euro 200 per month salary can buy.

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    Mute Feargal Mac Dubhaill
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    Jan 6th 2012, 12:40 AM

    They are making progress, albeit slowly, and that’s commendable but there’s a long way to go. Also, many arabs are still in denial about the treatment of women but if one follows archaic and feeble-minded teachings from archaic sources, what might one expect?
    It’s not an Islamic revolution that’s needed in the Middle-East it’s an Islamic reformation.

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    Mute Joan Featherstone
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    Jan 6th 2012, 7:02 AM

    @Joe Sixtwo, totally totally agree, never fails to amaze me that this type of shit actually goes on in this day and age. Thank goodness I live in a somewhat civilised part of the world! It may not be perfect, and sometimes it can be the other extreme, but I know which one I prefer.

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    Mute Rocky Dennis
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    Jan 6th 2012, 8:41 AM

    get that thong off your face Mohammed….

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    Mute Suzanne Sheridan
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    Jan 6th 2012, 1:29 PM

    Why would a man want to work in a lingerie store??

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    Mute Muc Beag
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    Jan 7th 2012, 7:57 PM

    Money.

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    Mute Suzanne Sheridan
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    Jan 6th 2012, 1:29 PM

    Why

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