YEARS FROM NOW, we’ll remember 2014 as the year that toasting changed forever.
Italy’s Bugatti — no relation to the high-end car company — just debuted a glass-walled toaster that puts all others to shame, and it does so with advanced technology that has never before been used on a small appliance.
Called the Noun, it not only toasts bread, but can cook everything from steak to shrimp.
According to Clemente Bugatti, the fourth generation Bugatti to lead the company, the secret is a layer of semiconductor heating elements—technology that took the company over two years to develop.
It is the first toaster that takes a radically different approach to browning bread and other items, making a high-end Dualit or Breville look dreadfully old-fashioned.
There are physical controls on the toaster to get food cooking, but owners can also use a smartphone app to search for recipes and send the proper time and temperature directly to the Noun via Bluetooth connection. That might be overkill when all you want is a quick piece of toast, but if you’re doing some less orthodox toasting, the app will come in handy.
The Bugatti toast is not cheap. Customers should expect to pay upwards of $1,000—more than twice the cost of even the most expensive toasters currently on the market.
Sure, it might sound crazy to spend that much on a toaster, but there’s simply nothing else on the market that can compare. And frankly, we’d be willing to bet that folks with enough cash would gladly pay a grand for perfectly toasted bread every morning.
A version of this post originally appeared in Reviewed.com, and his reproduced here with kind permission.
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