NOT CONTENT WITH being one of the biggest rap stars on the planet (and the face of UK price comparison site Money Supermarket), Snoop Dogg has begun branching further out into the business world.
A recent punt isn’t straying too far from his field of expertise though – his investment firm, Casa Verde Capital, have been involved in initial funding for the Caliornia-based, on-demand marijuana delivery service Eaze.
Known as the ‘Uber for weed’, Eaze first raised €1.4 million in initial funding last November, with the rapper’s company one of many to provide the investment.
It should be clarified that the marijuana in question is being used for medicinal purposes. Allegedly at any rate.
The company has now raised an additional €9.4 million in investment as business goes from strength to strength – Eaze has processed 30,000 deliveries in the San Francisco Bay area since going live last July, and now they’re looking to hire and expand their catchment area.
Investing in slightly, well, dodgy businesses is starting to become a big deal in the US, where previously firms had been wary of the potential lawlessness of the enterprise.
Last week Marley Natural, a brand of marijuana and derived products endorsed by the late Bob Marley’s family, raised some €70 million in investor funding.
43-year-old Dogg, real name Calvin Cordozar Broadus Jr., is far from averse to posting marijuana-related activity to his social media accounts. He also has multiple previous convictions for varying levels of drug possesion.
The rapper was in the headlines quite recently for apparently getting a US state trooper into trouble by asking for a photo with him at the SXSW festival in Texas, a photo he subsequently posted to his Instagram account.
snoopdogg / Instagram
Upon learning about the photograph the trooper’s superiors cited him for deficiencies that require counselling by a supervisor.
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