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SNOOP DOGG IS suing Pabst Blue Ribbon.
On Monday, the California rapper filed a suit over a deal he says entitles him a portion of the proceeds from the company’s sale last year.
In 2011, Snoop Dogg signed a three-year agreement to endorse Colt 45′s fruit-flavoured malt beer Blast.
PBR owned Colt 45 and launched Blast in response to the success of sweet alcoholic energy drinks like Four Loko.
According to the lawsuit filed on Monday in Los Angeles Superior Court, Snoop is seeking 10% of the net sales price paid to Pabst for Blast. Last year, a group of investors bought PBR for $700 million.
The lawsuit states that Snoop’s contract called for him to receive a portion of the sale price if Pabst sold its Colt 45 operations before January 2016. The lawsuit states Pabst told the rapper that the sale didn’t trigger the clause entitling him to sale proceeds.
On Monday, Pabst pushed back against Snoop’s allegations. A spokesperson for the company told Business Insider that Snoop Dogg has not contacted the company about the lawsuit.
“We have not been contacted by Snoop Dogg or his representatives about this issue,” PBR representative Megan Gavigan said in an email.
“We are investigating the matter and would be happy to talk to Snoop or his representatives to try to get to the bottom of this.”
PBR has seen a huge increase in popularity over the past six years. The 170-year-old beer has seen its sales double since 2009 as consumers grew tired of the huge marketing campaigns by the bigger beer brands.
As part of his sponsorship, Snoop DJed PBR parties, played concerts hosted by the beer maker and made appearances at Blast events.
Several years into his contract, Snoop also started working as an ambassador for Colt 45 itself. The brand crafted a campaign around Snoop Dogg called Keep It Colt 45.
- Additional reporting by Associated Press and Rónán Duffy
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Mains pipes in Limerick must be in a bad way. I work on the Ballysimon Road in Limerick and the amount of times the mains pipe on this road has burst is nuts.
By the looks of that pipe I bet the Romans had a better water supply.
Well done limerick country council great work getting the water supply back on do quick
Goebong.
Am I reading your comment correct?
Are you congragulating Limerick CITY council for actually doing the job they are being paid to do?
Yes they done a great job water back on within hours great job people could have had no water all day
Goebung
Thanks for confirming that we need to congragulate council workers for actually working.
So what do want to give out to them for doing a good job stop being so negative
Goebung
Dont worry this time next year when their all transfered to Irish Water they will be too busy fixing water meters to have time to fix leaks, then you’ll be giving out.
It probably was a roman made pipe from roman times
Is that a stock photo of some pipe that leaked or a photo of water pipes typical of Limerick?
Robert
That is a stock photo. Howeveer it could also be a photo of typical water pipes anywhere in the country. Some water pipes have been repaired so often the councils would have paid 10 times less to actually replace them altogether.
That’s the council “engineers” for you
The pipe wil need to be fixed and stay fixed, as all the wh0res will need their weekly wash after the weekend
I guess the customers don’t wash at all?
Bit of plumbers mate… She’ll be grand….!
Do they use wooden pipes as in pic?
Pipes my side spear to burst a lot as well as the water is often off for repairs.
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