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Snoop Dogg was a brand ambassador for Colt 45's Blast. Flickr/Evan Metropoulos

Snoop Dogg is suing hipsters' favourite beer PBR for €60m

Snoop claims he’s owed a portion of the sale of Colt 45.

SNOOP DOGG IS suing Pabst Blue Ribbon.

On Monday, the California rapper filed a suit over a deal he says entitles him a portion of the proceeds from the company’s sale last year.

In 2011, Snoop Dogg signed a three-year agreement to endorse Colt 45′s fruit-flavoured malt beer Blast.

PBR owned Colt 45 and launched Blast in response to the success of sweet alcoholic energy drinks like Four Loko.

According to the lawsuit filed on Monday in Los Angeles Superior Court, Snoop is seeking 10% of the net sales price paid to Pabst for Blast. Last year, a group of investors bought PBR for $700 million.

The lawsuit states that Snoop’s contract called for him to receive a portion of the sale price if Pabst sold its Colt 45 operations before January 2016. The lawsuit states Pabst told the rapper that the sale didn’t trigger the clause entitling him to sale proceeds.

On Monday, Pabst pushed back against Snoop’s allegations. A spokesperson for the company told Business Insider that Snoop Dogg has not contacted the company about the lawsuit.

“We have not been contacted by Snoop Dogg or his representatives about this issue,” PBR representative Megan Gavigan said in an email.

“We are investigating the matter and would be happy to talk to Snoop or his representatives to try to get to the bottom of this.”

PBR has seen a huge increase in popularity over the past six years. The 170-year-old beer has seen its sales double since 2009 as consumers grew tired of the huge marketing campaigns by the bigger beer brands.

As part of his sponsorship, Snoop DJed PBR parties, played concerts hosted by the beer maker and made appearances at Blast events.

Several years into his contract, Snoop also started working as an ambassador for Colt 45 itself. The brand crafted a campaign around Snoop Dogg called Keep It Colt 45.

- Additional reporting by Associated Press and Rónán Duffy

Read: The world’s most-popular beer costs 43c and tastes like wet cardboard >

Read: One of the world’s worst-rated beers is crushing all the competition >

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    Mute Declan Brady
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    May 30th 2016, 10:20 PM

    Disappointing from TUI

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    Mute Zmeevo Libe
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    May 30th 2016, 10:20 PM

    I expect TUI to split now. IT lecturers were hammered with 2 extra lecturing hours, and voted overwhelmingly against the proposal. I suppose secondary school teachers voted for it, and that is how it was accepted. I will be leaving TUI, and I guess a lot of other lecturers will as well.

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    Mute James Darcy
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    May 30th 2016, 10:36 PM

    “Hammered with two extra lecturing hours” – what’s that total bring you to?

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    Mute Tadhg
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    May 30th 2016, 10:39 PM

    It isn’t so black and white. For a start only 57% of members voted. As a secondary school teacher I voted “no”, as did a lot of my colleagues. And that’s coming from someone who has a lot to benefit from the ‘yes’ vote, as I’m due my CID in September.
    Pay parity is a massive problem for young teachers, and I don’t have a lot of faith in the government to stand by their “proposed” talks. For a start, the government have only promised that a yes vote will result in serious talks. They refuse to sign off on a solid deal without us agreeing to their terms first. To me, it’s blackmail. And along with my colleagues, we don’t like the feeling of being bullied the government.
    To be honest, judging by our school and the amount of people who were converted to a no vote – we expected the No to win out. I’m disappointed by the result, but I’ll definitely be happy to get my CID.

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    Mute Zmeevo Libe
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    May 30th 2016, 10:47 PM

    18, and for new entrants 20. And if you think this is easy work, you are welcome to try.

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    Mute eric nelligan
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    May 30th 2016, 10:47 PM

    Tadhg, leave TUI and join ASTI, there should really be only one secondary school teacher union.

    The mix of lecturer and secondary teachers in TUI makes it fragmented with a split in its focus.

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    Mute Tadhg
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    May 30th 2016, 10:48 PM

    Eric, am I right saying that you can’t change Union during a dispute?

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    Mute James Darcy
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    May 30th 2016, 10:51 PM

    No I meant no disrespect. Some friends of mine who lecture are involved in a dispute themselves. They see themselves as teachers and just want to lecture but their institution are trying to get them to do more research. It seems like the skill sets are not necessarily easily matched and they feel there should be two roles. Interested on getting your own take on this though.

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    Mute Zmeevo Libe
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    May 30th 2016, 11:17 PM

    James, I have colleagues like that as well – it is not easy doing research on top of the 20 hours, and people give up. I don’t agree with the split between teachers and researchers. Research is supposed to inform your teaching and bring the students to the cutting edge in your area. ITs want to become more like universities, but with double the teaching load. At the end, it is the students who ate shortchanged.

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    Mute eric nelligan
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    May 30th 2016, 11:24 PM

    I never heard of that, it may be true or not.

    But TUI be accepting this vote are not in dispute.

    I must admit this vote surprised me, I have a few friends in TUI schools and they claim new JC English is wishy washy with lots of extra paperwork.

    TUI basically accept a 2% increase over 3 years. While the luas earned themselves 18.5% over the same period.

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    Mute Tim Nelligan
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    May 30th 2016, 11:44 PM

    @Tadhg is correct about that, Eric.

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    Mute Audrey Cepeda
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    May 31st 2016, 12:39 AM

    I voted no as did a lot of my colleagues and we are second level. So disappointed with the result. Disappointed and shocked. This agreement does not deal with pay parity and I’m embarrassed that our Executive recommended a YES vote.

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    Mute Tadhg
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    May 31st 2016, 5:49 PM

    It’s interesting that one of the potential successors to the current president was suggesting we vote no.

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    Mute Richard Prendiville
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    May 30th 2016, 11:05 PM

    James – the SEC control “consistency in exams” – Many of us have fought long and hard against the infamous bell curve. As regards the points system – that is entirely manufactured, controlled and manipulated by the third level institutions not the teaching profession.
    Btw Im not sure how you can claim “educated but not trained to their jobs” ??!

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    Mute Mindfulirish
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    May 30th 2016, 10:02 PM

    Only in Ireland would teachers get such a good deal on holidays, special days, 70% attendance and best of all Snow days.

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    Mute James Darcy
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    May 30th 2016, 10:08 PM

    Ah forget it mindfulness for some reason the teaching unions get so much support on these forums. Educated but not trained to their jobs. No way of measuring performance. “Consistency in exams” over actual learning. Rote learning over understanding. Points systems over aptitude. Shall we go on?

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    Mute EoinM
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    May 30th 2016, 10:09 PM

    Wow lads. Some seriously well informed comments there.

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    Mute James Darcy
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    May 30th 2016, 10:35 PM

    Bit more informative than yours Eoin. Anything in there you want to dispute. All fact you will find.

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    Mute Tadhg
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    May 30th 2016, 10:40 PM

    Don’t mind James and Mindful. No feeding the trolls. Bitter over their career choice, it seems.

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    Mute James Darcy
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    May 30th 2016, 10:47 PM

    Extremely happy with my career choice but it appears you still don’t want to actually dispute anything in my comment.

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    Mute Tadhg
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    May 30th 2016, 10:57 PM

    Well tell me, how am I not “trained to my job”? That is a ridiculous comment. Unless you are in fact a teacher or lecturer, you wouldn’t have a clue how well trained I am. But I am very sorry that you don’t get 3 months holidays a year.

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    Mute James Darcy
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    May 30th 2016, 11:02 PM

    I’m fully aware of the avenues you take to become a teacher. And secondary school teachers are left with classes without supervision, monitoring, performance reviews, or training. You are just educated. And no your teachings practice does not constitute training as two visits to monitor you does not count as coaching.

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    Mute Tadhg
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    May 30th 2016, 11:08 PM

    Tell me more about how successful teachers around the world are monitored? Because the US teachers are scored based on their students performance and their system is in a heap. South Korea (and Japan) has a good system, but all of their students do their learning in night school and spend their “day-school” sleeping in class. Counter productive, right?
    You do know Irish teachers are subject to assessment, through subject or whole school inspections?
    What industry do you work in? How are you assessed? Because in my three careers, I’ve never come across a fair method of assessment.

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    Mute Fred Johnson
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    May 30th 2016, 11:08 PM

    Ah lads save your ire for the luas drivers, who should have been fired long ago and deserve nothing.

    I have no problem paying Guards, teachers and nurses more money. It’s a tough and important job. But it needs to be affordable for the country, can’t go back to the ridiculous pay claims that bankrupted us and led us to go cap in hand to the Germans and Brits for a bailout.

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    Mute James Darcy
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    May 30th 2016, 11:11 PM

    I’ll row in behind that Fred. Best of luck in all our jobs tomorrow lads! Good night.

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    Mute Ian Phillip Creaner
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    May 31st 2016, 2:07 AM

    James. Do you spent 4 to 5 hrs in the evening preparing you next day’s work? I do. Do you spend your holidays rewriting schemes of work and putting mid-term plans in place? Do you go home and worry about people under your care that you feel are slipping? I do. Do you carry the awful responsibilty of having to get police inolved when a child is not quite ready to take the step, and later agonize whether you have done the right thing or not? Or maybe James, you just go home and don’t worry about work much till the next day. But I understand. Very few people who have not done this job have the ability to think what it must be like to carry a generation’s future in your hands. I went to school in the 70s, and if your comments refer to teachers of that era (pot luck if you got a good one) then I can understand. Those days and those teachers are gone. I love my job, but all these holidays you speak of are a figment of your imagination. Maybe a glimse of the past. My work never ends, but I truly love it and really care about my kids. This, however, does not mean I will be a doormat for governmental policy.

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    Mute Ian Phillip Creaner
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    May 31st 2016, 2:08 AM

    Soz about typos. Fingers like shovels.

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    Mute James Darcy
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    May 31st 2016, 8:04 AM

    Ian i absolutely have similar responsibilities in my current role. But the point is this. You are in the minority clearly in how you effectively you plan and hold yourself up to be a role model for your kids. The facts are we are not using best practice to educate our kids. Our education system in direct conflict with the psychology on learning on development. This is not opinion it’s a fact.

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    Mute Marcus Garvey
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    May 31st 2016, 8:41 AM

    Wow good to know you’ve been to every classroom in the country. Any facts or studies to back up how the majority of teachers are poor educators? Actually any way of backing up any of your huge generalisations? No education system is perfect. All of them constantly change, but to have a go at teachers who are trying to work under a broken system is ridiculous. Also anyone that finishes their point with ‘fact’ and has stated zero facts is deluded.

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    Mute James Darcy
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    May 30th 2016, 10:01 PM

    Wow I’m shocked. A union that has actually accepted common sense. Junior cert reforms next hopefully.

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    Mute Zozzy Zozimus
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    May 30th 2016, 11:16 PM

    Lolz, someone please put James in front of a room full of 30 teenagers for one hour and we’ll see if he still feels the same about teachers.

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    Mute Eamon Mac Gowan
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    May 31st 2016, 9:02 AM

    Why aren’t they campaigning to increase the number of men in the profession?
    Oh wait, that only works one way.

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    Mute Michael Collins
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    May 31st 2016, 3:49 AM

    No support for them !!

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