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Rugby matches made up ten of the top 50 most-viewed shows, with Ireland's Six Nations clash against France earning second place. Alamy Stock Photo

Sport and live events dominate list as Ireland's most watched TV programmes for 2024 revealed

Sports broadcasts covering rugby, GAA, soccer and more took most of the spots on the top 50 list.

SPORT DOMINATED THE list of the top 50 most-watched television programmes over the last year, taking nine of the top 10 places behind The Late Late Toy Show, according to consolidated figures released by industry body TAM Ireland and research company Nielsen.

In a busy year of sport, politics and scandal, the Late Late Toy Show once again topped the list of the most-watched programmes on television in the Irish market in 2024, with Patrick Kielty’s first festive special reaching a final tally of 1,525,800 viewers on RTÉ One alone.

The Late Late Toy Show managed to retain its traditional first-place spot on the list, with the 2024 viewing figure down slightly from an audience of 1,575,800 in 2023.

Only two other entrants on the list garnered over a million viewers, including Ireland’s definitive win over France in the Six Nations in February which amassed a total of audience of 1,077,200.

Overall, commercial TV viewing was up 4%, with viewers spent an average of three hours and 23 minutes watching video content on their TV set every day.

Sports highlights

In a busy year of sporting events, rugby dominated the list, with ten games in the top 50 and all of Ireland’s Six Nations game making into the top ten most-viewed programmes.

The All-Ireland Hurling and Football finals also earned top-ten positions (third for hurling final, sixth for football final), with the hotly-contested final between Clare and Cork garnering over a million viewers (1,046,100).

A total of ten Euro 2024 soccer matches made the top 50, along with two Nations League marches, while the Olympics also performed well and had “a very broad appeal,” according to TAM Ireland/Nielsen.

Live events

The next-highest non-sporting event on the list was the I’m a Celebrity … Get Me Out of Here! final (681,500) on Virgin Media One, which beat out the Eurovision Song Contest (674,200).

Two broadcasts of the RTÉ News also featured in the top 20, and were watched by 669,400 and 654,000 people, respectively.

Other notable programmes to make the list include the Prime Time Leaders’ Debate (551,700), which was out-watched by an episode of Dancing with the Stars (558,300), and The Rose of Tralee (543,400).

Irish-made programmes

A number of Irish-produced programmes featured in the top 50 most-viewed list, including an episode of Mrs. Brown’s Boys which amassed an audience of 476,300 viewers in 2024.

An episode of RTÉ’s long-running soap opera Fair City also picked up a spot on the list, garnering an audience of 454,500 for an episode last year.

Cork-based comedy the Young Offenders, which airs across RTÉ and BBC, picked up a lower spot on the top 50 list, with one episode earning 441, 700 in 2024.

Jill McGrath, CEO of TAM Ireland, said that it’s “fantastic to see the place that television holds in the hearts of the nation”.

“As programme choice continues to expand, so too does our appetite for content,” McGrath said.

“The content produced by TV broadcasters continues to drive conversations and shared experiences  across the nation, with relevance being at the heart of its appeal.

“It’s no surprise that TV continues to dominate the Irish media landscape and we look forward to another year of fantastic TV content being delivered to the nation across multiple platforms.”

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    Mute Brian Hunt
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    Jan 10th 2025, 1:24 PM

    I would only watch RTE or Virgin for sport, the rest is Woke propaganda!

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    Mute Jack
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    Jan 10th 2025, 1:39 PM

    @Brian Hunt: thought RTE went bankrupt… they still stealing a living?

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    Mute Alan
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    Jan 10th 2025, 3:56 PM

    @Brian Hunt: you’ve obviously been convinced of this. Well done to social media algorithms. Another duped.

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    Mute Brian Hunt
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    Jan 10th 2025, 5:06 PM

    @Alan: Are you saying I don’t recognise gaslighting when I see it, what evidence do you have for such an assertion!

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    Mute Chutes Idiot
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    Jan 10th 2025, 1:00 PM

    My highlight on TV 24′ was most definitely the ridiculously biased one sided reporting of US election night ( 5th/ 6th Nov)….as results were coming in it & it was glaringly obvious peace & stability were the Overwhelming winners… how some pundits & analysts kept saying/ thinking ‘ oh, the tide will turn in the battleground states’…. oh, how I laughed & partied

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    Mute FoxyBoiiYT
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    Jan 10th 2025, 1:20 PM

    @Chutes Idiot: Peace and stability? Imvade Vanada, Panama, Mexico and Greenland. Yeah peace. Get a dictionary ffs

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    Mute James Rowan
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    Jan 10th 2025, 1:16 PM

    People are fed up of reality tv and the biased news on the left and right!! Can’t beat live sport and I look forward to plenty more in the coming weeks

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    Mute liam ward
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    Jan 10th 2025, 1:07 PM

    When they stick on marabond tv shows been passed off as quality entertainment what else would you expect sport will always win out I’ve taking on sky sports this winter and look forward to regular live sport like the football season I don’t have to stroll to my rip off extortion local to watch football

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    Mute Chutes Idiot
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    Jan 10th 2025, 1:17 PM

    @liam ward: I’d say there’d not be much craic down pub without you, lol

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    Mute Dan Murphy
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    Jan 10th 2025, 4:02 PM

    Hand on heart, I would not watch RTE if you paid me. So many other channels to choose from, plus Netflix etc

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    Mute Jef Gert
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    Jan 10th 2025, 12:33 PM

    If anyone is getting sick of the showbiz that goes on in F1, the 2025 season of the WEC ( World Endurance Championship) is going to be mind blowing. Especially with the arrival of the V12 Aston Martin Valkyrie!

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    Mute Philip Kennedy
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    Jan 10th 2025, 1:03 PM

    @Jef Gert: yawn

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    Mute Hotirish
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    Jan 10th 2025, 5:45 PM

    Gaelic football slide is alarming, but not surprising, imagine the all Ireland final slipping out of the top 10, heading that way.

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    Mute Padraig O'Brien
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    Jan 10th 2025, 1:47 PM

    How about letting us know how many people did not watch any of this crap?

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    Mute thomas molloy
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    Jan 10th 2025, 2:23 PM

    The national Nightly Murder Channels are best avoided for mental health reasons.

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    Mute Steve McGarrett
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    Jan 10th 2025, 3:27 PM

    Made possible by the fact that most of the schedule was total crap?

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