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IN A GALAXY not so far away, the appeal of Ireland’s Wild Atlantic Way – for humans and extraterrestrials alike – is at the centre of a new Fáilte Ireland advertisement unveiled today as part of a new Star Wars inspired campaign.
The ad is written in an “alien” language, as the ad is crafted as a promotion from an interstellar tourism agency …in a galaxy far, far away.
The script is translated into English in the video, however, it’s done so with numerous grammatical errors to highlight that this video has not, in fact, originated from Earth.
The ad is crafted as such to outline how beautiful the Wild Atlantic Way would look to beings on other planets, and that it can be just as enjoyable and beautiful for tourists closer to home too.
The ad highlights the Irish landscape of the Wild Atlantic Way, particularly Skellig Michael, as the locations feature heavily in the upcoming Star Wars: The Last Jedi.
The new ad will feature in cinemas for six weeks from tomorrow and is timed to coincide with the release the latest Star Wars movie.
Framed as a message fit for “beaming across the solar system”, the advertisement will be appearing in 73 cinemas and on 472 screens across the Republic of Ireland.
Speaking today, Fáilte Ireland’s head of marketing Daragh Anglim explained why the ad is designed to look like it came from another galaxy.
“What if an audience from outside Ireland were asked to embrace the Wild Atlantic Way of life? Say, from another planet? Imagine how amazing it would look to them,” Anglim said.
The ad showcases the stunning Wild Atlantic Way as it is being beamed from another planet and presented as the perfect galactic tourist escape by an outer space tourist body.
“We have developed a campaign with powerful images which taps into the cultural moment around the film’s release to remind an Irish audience that you don’t have to leave the planet to enjoy exhilarating sights and get away from it all.”
Locations in Kerry, Cork, Clare and Donegal were picked for filming in the new Star Wars movie.
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Relax. Let you’re hairs down??
@Honeybadger197: “The Huttese script is translated into English in the video, however, it’s done so with numerous grammatical errors to highlight that this video has not, in fact, originated from Earth.”
I think it’s silly to include the grammar mistakes, but it was intentional.
@meatyslaps: Fair enough. Usually best to read the article first. Not sure it works imo.
@Honeybadger197: funny, there are no grammar mistakes if you read it in a kerry accent.
@Honeybadger197: it’s just how Floki talks so I read it in his accent!
I honestly think they have not captured the best of the wild atlantic way ,one minute is too short ,what about the great castles we have, and megalithic tombs ,if your going to do it, do it right.could have been a bit more creative with the music .anyways check out the wild atlantic way photo group ,you wont be dissapointed .
@Anthony Gallagher: one minute is probably more than enough because there are so many wind farms along the west coast now that it’s next to impossible to video the landscape without capturing wind farms & co council even changed their landscape character assessment zoning areas of natural beauty to “ areas of no scenic value “ there is a prime example of it in kerry where Kcc quotes that eg Ballybunion has “no scenic value “ . All this was done to facilitate wind farm developers. ( brown envelope scam)
@Windy Atlantic Way: Val? Is that you?
High time the river Boyne was discovered especially around Navan
@Braonain Proinseas: what about the homeless?
@Braonain Proinseas: It is every 12th July? lol.
Daragh Anglim, take a bow!
Where have all the bungalows and holiday homes gone?
@Shakka1244: try leaving the main road. …you can go for miles without seeing a house in parts of the west.
@selfsustainable: what about the homeless?
To be honest the waw is becoming a victim of its own success. Roads jammed with cars coaches and camper vans. Beutiful in the winter though.
Nope… Nice images. Huttese? Big fail
What about the homeless?
tourism ireland relying on a damn film.
@purple rain: Damn film relying on our beautiful country would be more appropriate.
@purple rain: Next lets have a hunt for the island of Hy Brasil?
In our corner of the world, on the northwest Donegal coast of the Wild Atlantic Way, we are fortunate to have indeed the scenery of a fantastic planet – a pity it’s not featured in the promotional ad. But, I supposed our land is reached only by the daring and the brave, no matter what galaxy they are from.
We welcome you all next year at the Ireland Writing Retreat https://www.irelandwritingretreat.com/single-post/2017/11/29/%E2%80%98Star-Wars%E2%80%99—an-epic-journey-through-the-entire-Universe—to-Donegal
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