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People aren't too happy about this suit company using half-naked women in their ads

The campaign has just started and it’s all kicking off.

ON TUESDAY, DUTCH menswear company Suit Supply launched their new ad campaign for 2016 – and it hasn’t gone down well.

The new campaign is called ‘Toy Boys’. In just a few days it’s come in for a lot of criticism.

Why? Well, it’s a series of shots of male models in suits

With various half-naked women in suggestive poses

And some shots show lads sliding off the female models as well 

It quickly came in for widespread criticism on Twitter

With people claiming that the shots are straight-up sexist

The controversy has already been covered by many Dutch outlets and Buzzfeed - but the company themselves haven’t responded to the criticism.

People have been threatening to take away their custom though

Suit Supply have had to respond to accusations of sexism in the past – so they are well used to it

We’ll have to wait and see how they handle this one.

Written by David Elkin and posted on DailyEdge.ie

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62 Comments
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    Mute Colin Hunt
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    Feb 25th 2016, 8:30 AM

    I love how ‘journalists’ are now just grabbing a couple of quotes from random nobodies on Twitter which now functions as a story. I can find a quote supporting the Green Party in the elections on Twitter Does that mean ‘people’ are all supporting the greens?

    266
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    Mute Mark Hallon
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    Feb 25th 2016, 9:30 AM

    Exactely, twitter is mostly populated by ultra pc femnazis, if it wasn’t this, it would be the models wern’t fat enough, or too white, too privileged…..

    145
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    Mute John Kelly
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    Feb 25th 2016, 1:09 PM

    yes..femnazis and quaremale types…but in the words of the boss of boko haram..there is a market, and i will sell!

    23
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    Mute IrishGravyTrain
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    Feb 25th 2016, 8:16 AM

    A few lunatics on Twitter does not represent ‘People’. Most couldn’t care less.

    212
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    Mute Get Lost Eircodes
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    Feb 25th 2016, 8:38 AM

    Fat, ugly people aren’t too happy…

    104
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    Mute Mel Fitzpatrick
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    Feb 25th 2016, 8:21 AM

    The most offensive thing about this is wearing shoes without socks…. Next.

    158
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    Mute Moderate Michael
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    Feb 25th 2016, 8:18 AM

    Wow, some people on Twitter are upset. What’s new. Isn’t it strange how the Journal only report “outrage” on very specific stories

    138
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    Mute TheBull
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    Feb 25th 2016, 4:02 PM

    There are a good few feminazis here in the journal comments section. It’s important that the journal keep them suitably outraged.

    23
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    Mute Stephen Devlin
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    Feb 25th 2016, 8:20 AM

    The borrower’s have come a long way..

    130
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    Mute remi thomas
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    Feb 25th 2016, 8:30 AM

    Nice suits.. but who in the fashion industry think it is cool not to wear socks with shoes.. That’s so wrong!

    103
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    Mute Scarr
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    Feb 25th 2016, 8:56 AM

    Europeans, with their man bags, that’s who. Vote brexit.

    79
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    Mute Donna Moss
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    Feb 25th 2016, 8:17 AM

    Everything comes down to sexism these days.

    67
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    Mute Joanna
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    Feb 25th 2016, 8:21 AM

    “Oh you think everything is cruel. Pulling on his tail is cruel. Shouting in his ears is cruel. Everything is cruel!”

    43
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    Mute John Moylan
    Favourite John Moylan
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    Feb 25th 2016, 8:21 AM

    What do the models think? If they are happy to pose and have their bodies published this way then frankly it’s no-one else’s business

    61
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    Mute Karl Haycock
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    Feb 25th 2016, 9:38 AM

    …and get well-paid for it presumably!

    29
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    Mute MrsWoman
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    Feb 25th 2016, 8:40 AM

    Let me guess… The people offended by these ads are female, not too easy on the eye, have hairy belly buttons & probably class themselves as “feminists”. Get offended by something worthwhile and important FFS.

    55
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    Mute Ross Stewart
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    Feb 25th 2016, 8:59 AM

    Most of the Twitter users complaining, from this article, are male

    30
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    Mute Beachmaster
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    Feb 25th 2016, 9:15 AM

    I believe the correct term is manginas.

    43
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    Mute Veronica
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    Feb 25th 2016, 9:16 AM

    There’s nothing quite so clever as the reductionist yob who thinks they’re proving that feminism isn’t necessary by suggesting feminist thought has no value because it doesn’t have sexual value to men. Which is utter nonsense anyway.

    What’s even funnier, is that there are always loads of comments here crying about how “the feminists should get something better to be outraged about”, whist they themselves are getting outraged over a group of people being upset at the way they’re treated and objectified. Just so many lols.

    23
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    Mute Donal♛
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    Feb 25th 2016, 9:26 AM

    Veronica no one is getting outraged at the sludge of third wave manhating feminists commenting, we’re just noticing it and laughing at it in s light hearted way. They are trigger happy and deserved to be laughed at because we all know that these ads are not harmful. If it were the reverse, not a single eyelid would be batted. Contain your outrage plz

    36
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    Mute Veronica
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    Feb 25th 2016, 9:30 AM

    Eugh, beachmaster, only your MR buddies think it’s cool to call men who believe women to be deserving of equality “manginas”.

    Gotta love the assertion that there’s nothing quite so shameful for a person (i.e. man) as to be compared to a woman, don’t you? Certainly disproved the need for feminism, so it does.

    18
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    Mute Veronica
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    Feb 25th 2016, 9:33 AM

    >If it were the reverse, not a single eyelid would be batted

    We’ll never really know though, because the reverse is rare like a unicorn. The only example people ever come up with for men being sexually objectified in advertising is the diet coke ads.

    The whole reason people are getting “outraged” is because this type of casual objectification of women is exceedingly common, and certainly is harmful whem you look into the downstream effects. Everyone here is so certain that sexism isn’t harmful to either women or men, but I get the feeling that everyone here doesn’t do much reading into gender studies or the statistics.

    22
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    Mute Karl Haycock
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    Feb 25th 2016, 9:41 AM

    No outrage here, just a simple, laughable observation of PC culture gone haywire – and complete non-stories being turned from molehills into mountains!

    30
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    Mute liam
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    Feb 25th 2016, 11:27 AM

    I can proudly stet that I have not done much reading into gender studies. I instead studied something worthwhile and am now gainfully employed. Let me guess Veronica, the reason you are advancing slowly professionally is because of the patriarchy, and not because you studied bleedin’ gender studies.

    16
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    Mute Veronica
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    Feb 25th 2016, 12:55 PM

    Being proud of ignorance isn’t exactly something to boast about. I’m working on my doctorate in a field you would probably say is “worthwhile”, but am still about to read about gender studies. Aside from that, I know many psychologists who work in the area of gender studies, and they are also doing quite well professionally. It’s really not hard to just pick up a few books and read some papers online.

    9
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    Mute liam
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    Feb 25th 2016, 3:54 PM

    Indoctrination and consumption of poorly researched propaganda aren’t exactly things to be proud of either. I’m sure the chapters on the gender pay gap in your gender studies books ensure to include all variables and don’t try to manipulate statistical studies to further preconceived agendas, right?

    9
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    Mute Veronica
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    Feb 26th 2016, 11:15 AM

    Chemistry. Working in science hasn’t made my eyes fall out, I’m still able to read about gender. I’m also pretty confident in my statistical skills and ability to see a shoddy experimental setup to be able to judge a study.

    Are you asking what psychologists who study gender work as? They work as psychologists…

    3
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    Mute simon
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    Feb 25th 2016, 8:21 AM

    Stupid ad but a stupid story about a few people being upset on twitter lol.. like there’s anything new there

    52
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    Mute Karl Haycock
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    Feb 25th 2016, 8:46 AM

    Sadly it just goes to show how truly sensitive these snowflakes are as they get “offended” so easily and then there is mass “outrage” on Twitter. Roles reversed in these posters and it would be celebrated as “empowering”. FFS…

    46
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    Mute Scarr
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    Feb 25th 2016, 8:58 AM

    The other day someone told me to give it the old college try – so I threw a tantrum and cried for a safe space.

    30
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    Mute eoin lee
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    Feb 25th 2016, 8:23 AM

    If everyone ignored it, it would go away. They know it’s wrong, that’s why they do it, for a reaction. If advertisers don’t get a reaction to deliberately shocking things then, they will have to to rethink what they do. Ignore it, be part of the solution, not part of the problem.

    44
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    Mute Darragh O'Connell
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    Feb 25th 2016, 9:08 AM

    Four people on Twitter …

    41
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    Mute Le Lapin Noir
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    Feb 25th 2016, 8:31 AM

    Yawn! Twitter twits offended by their own shadowe again. In other news, day followed night this morning.

    41
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    Mute Paul O Donnell
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    Feb 25th 2016, 8:17 AM

    Suits are nothing special, all ryanair style advertising!!

    39
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    Mute Paul Mc Manus
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    Feb 25th 2016, 8:30 AM

    Great idea. Knowing there will feminist kicking up blue murder like a bunch of girls fighting over makeup, the company gets free publicity. Very clever. I salute you good Sirs. ; )

    38
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    Mute Veronica
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    Feb 25th 2016, 9:10 AM

    >Knowing there will feminist kicking up blue murder like a bunch of girls fighting over makeup

    14
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    Mute Gary Trundle
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    Feb 25th 2016, 11:11 AM

    Trying out that new copy and paste function on your new laptop? Incredible isn’t it?!

    18
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    Mute Jackboii01
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    Feb 28th 2016, 1:20 PM

    It appears Gary that the Feminazis are evolving, amazing stuff!

    1
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    Mute Gerry Campbell
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    Feb 25th 2016, 8:28 AM

    I detest these half naked pictures , cheapskate advertising , Fully naked or nothing , I think it should be an election issue actually.

    24
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    Mute Stephen Devlin
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    Feb 25th 2016, 8:36 AM

    Election issue where exactly?

    3
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    Mute Donna Moss
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    Feb 25th 2016, 8:38 AM

    Gerry I read that as an erection issue.

    29
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    Mute Gerry Campbell
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    Feb 25th 2016, 9:16 AM

    It’s early Donna, you are forgiven..

    10
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    Mute Donna Moss
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    Feb 25th 2016, 9:22 AM

    It’s never too early Gerry I’m a morning person !!

    17
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    Mute Patrick Gough
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    Feb 25th 2016, 10:13 AM

    erection issue

    3
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    Mute Michael Kavanagh
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    Feb 25th 2016, 8:55 AM

    Shure what did those girls expect on a holiday to Lilliput !?!

    18
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    Mute Scarr
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    Feb 25th 2016, 9:24 AM

    Twitter is the conversational equivalent of sticking your head in a pub toilet.

    17
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    Mute Leo Lowe
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    Feb 25th 2016, 10:22 AM

    Women should not be allowed to use men in such a manner.

    17
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    Mute Marian Byrne
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    Feb 25th 2016, 10:23 AM

    Right or wrong, good or bad these women are obviously happy with their choices.

    Money is money!!!!

    15
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    Mute Joanna
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    Feb 25th 2016, 8:17 AM

    Ew…

    14
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    Mute postman pat
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    Feb 25th 2016, 9:18 AM

    Get a life

    12
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    Mute Donal O'Brien
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    Feb 25th 2016, 10:48 AM

    Their bodies, their choice.

    Unless they want to use them in the half naked form to advertise all kinds of random shit.

    9
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    Mute John Ward
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    Feb 25th 2016, 11:33 AM

    More bollocks!

    7
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    Mute David Thomas
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    Feb 25th 2016, 4:29 PM

    I wonder do they complain about the diet coke ads? You know the ones where men are treated like sex objects by the ladies in the office?

    5
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    Mute AllseeingI
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    Feb 25th 2016, 10:04 PM

    Yes because those ads make women out to be more interested in ogling the delivery guy instead of doing their job

    1
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    Mute Oran Joyce
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    Feb 25th 2016, 2:44 PM

    Angry feminists I can understand. (life itself angers them) but when I see men tweeting their ‘outrage’ I hold my head in my hands and weep for the future of mankind.

    5
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    Mute anthony campion
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    Feb 25th 2016, 11:04 AM

    It’s give Twitter twits something to be offended by

    5
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    Mute Avril Hewitt
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    Feb 25th 2016, 10:31 AM

    I only see giants among men

    5
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    Mute Jack Reece-Murphy
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    Feb 25th 2016, 1:03 PM

    What about the diet coke ads depicted men half naked of wait.. cant have it both ways ffs

    5
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    Mute Tony_Kilduff
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    Feb 25th 2016, 3:27 PM

    Some people have little to be worried about.

    4
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    Mute Tadgh Smith
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    Feb 26th 2016, 10:58 PM

    By “people” they mean rabid feminists with nothing better to do than look for things to get outraged about and the manginas who are so desperate for female attention that they are willing to pawn their self-respect to get it.

    2
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    Mute FlopFlipU
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    Feb 25th 2016, 5:34 PM

    Lilliputs

    2
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