Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

These singing sheep may have stolen the show at the Super Bowl

Forget the half-time show – it’s all about the ads.

FORGET THE HALF-TIME show — some of the best musical entertainment at the Super Bowl this year came from a singing herd of sheep.

Honda’s Super Bowl 50 ad saw a sheep choir singing along to Queen’s “Somebody to Love.”

The standout voice comes from a common Super Bowl favorite, the farmer’s dog.

The farmer, however, is unaware of his canine buddy’s hidden talents.

Super Bowl Commercials Ads / YouTube

The ad, created by ad agency RPA, aimed to promote Honda’s Ridgeline truck. Specifically, the truck has an audio system that uses the entire bed of the truck into a huge outdoor speaker — which is highlighted in the ad.

Honda’s SVP of marketing  Tom Peyton told Adweek:

It’s a very unique feature. Nobody else has it. And it’s a little tough to communicate—although we will in some advertising later this spring, when the truck’s at the dealers. It’s not actually speakers. It’s ‘exciters’ that makes the whole bed a speaker. It’s pretty cool. … It would make a great tailgate vehicle.

Some Twitter users have marked out the Honda ad as their favorite of Super Bowl 50.

- Lara O’Reilly for Business Insider

Read: It’s Miller time as the Denver defence leads the Broncos to Super Bowl 50 glory

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Published with permission from
View 13 comments
Close
13 Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.
    JournalTv
    News in 60 seconds