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Plexiglass at a supermarket till. Julien Behal

Boon for supermarkets continues as shoppers spend an average of €118 more per month

Over the past 12 weeks shoppers have spent €440 million more than the same period last year.

SUPER VALU MOVED ahead of Dunnes Stores in grocery sales last month as supermarkets continued to see a boost in revenues as a result of the lockdown.

Over the past 12 weeks shoppers have spent almost €3 billion, €440 million more than the same period last year and a 17.2% increase. 

Supermarket alcohol sales are €47 million ahead of where they were in 2019, a 70% increase.  

The latest grocery market share figures from Kantar have shown that shoppers have increased their monthly spend by an average of €118 per month. 

With more people staying at home and potentially having more time to cook from scratch, sales of ready meals are in decline while 50% of all households have bought baking supplies in the past four weeks. 

Supermarkets are reporting that sales of flour are up by 52% while sugar is up by 43%. 

“In the absence of dinners with friends and lunch on the go, many more meals are being eaten in the home and grocery sales have risen accordingly,” Kantar Ireland’s managing director David Berry said today. 

But social distancing means people are less likely to be buying categories like clothes, food on the go, and general merchandise – which means, for some retailers, the overall picture will be more modest.

March saw the biggest month for grocery sales on record and while April was not at that level, sales in the month were still 22.5% ahead of April 2019.  

PastedImage-82154 Kantar Kantar

Lidl was the fastest growing of all the retailers during the full 12-week period, boosting sales by 22.1% and increasing its market share to 12% while Aldi grew by 15.6% to hold an 11.8% share.

Over the past month however, SuperValu’s larger number of stories saw it benefit from shoppers choosing to visit outlets closer to home, being the only retailer not to experience reduced footfall compard to March. 

It meant that, in the 12 weeks to the end of April, Super Valu grabbed the largest market share at 22.2% of the total spend. 

In a statement this afternoon, Super Valu hailed staff at its stores for their work during the Covid-19 pandemic and also said that the implementation  of “protective measures such as plexiglass at tills” have helped to keep sales high. 

“Our robust supply chain ensured that shelves remain fully stocked from the outset of the crisis. These measures mean that shoppers can always buy groceries without making multiple trips,” the statement said. 

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    Mute Madra
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    Dec 26th 2021, 8:40 AM

    This is awful.

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    Mute limerick birder
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    Dec 26th 2021, 10:40 AM

    Surprise surprise, another one of our bird species is on its way out. Our in government green party say they pride themselves on being all about our planet and its biodiversity, yet it sits on its hands as badly need funding is needed for several projects to save endangered species. The Hen Harrier, Corncrake and Curlew will all go the way of the Corn Bunting. Its sad to think that these birds will disappear from the summer chorus in Ireland due to ignorance.

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    Mute Johannes Baader
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    Dec 26th 2021, 10:25 AM

    So forestry is driving up the numbers of predators….. It is definitely also driving up the numbers of wild deer across the country to insane levels. It also pollutes our rivers and lakes….. why is Coillte still operating this way? MONEY

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    Mute ChronicAnxiety
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    Dec 26th 2021, 9:54 AM

    Presumably the predators associated with the coniferous plantations are pine martins?

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    Mute Tom Molloy
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    Dec 26th 2021, 11:09 AM

    @ChronicAnxiety: Foxes and crows also.

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    Mute Ian Hester
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    Dec 26th 2021, 10:45 AM

    The the cost of building roads for access and removal of harvested stock exceeds any profiteering, so Coillte are just another quango… The construction of roads also fragment the habitat….. Official Ireland is a joke

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    Mute Tom Molloy
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    Dec 26th 2021, 1:40 PM

    @Ian Hester: Those roads are also essential fire breaks that often save habitat from destruction.

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    Mute Colin Keogh
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    Dec 26th 2021, 11:00 AM

    They are ground nesting so rats can be a big problem disturbing nests and eating eggs

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    Mute Shane Nolan
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    Dec 27th 2021, 4:56 PM

    Not surprised, never any urgency to protect our wildlife, generally very poor attuide to our environment and wildlife here. Barely any left at this rate in general. Hope these birds do get support to help maintain population

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    Mute Roy Ferguson
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    Dec 26th 2021, 10:00 AM

    I was thinking the same about the pine martins but aren’t their numbers also very low. Seems like one big mess

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