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Crisps
Irish man convinces Scandinavian company to put tricolour on crisp packs
The packets feature a story about an Irish man who created the salt and vinegar flavour with a Union Jack printed underneath and Niall Mullins wasn’t having any of it.
AN IRISH MAN living in Sweden has convinced a well-known Scandinavian company to replace the Union Jack flag on their crisp packaging with the tricolour.
The packets of salt and vinegar crisps produced by Estrella feature a story of an Irish man – Joe ‘Spud’ Murphy – who was the first in the world to come up with the cheese and onion and salt and vinegar flavours. Just under the story, however, there is a Union Jack.
Niall Mullins, who moved to Sweden in 2001, has been irked by the crisps for years and this week he decided to write the company a strongly worded email.
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Speaking to TheJournal.ie he said, “I suppose they just broke me one day, I just got a bit mischievous because I had time on my hands and I didn’t expect an answer from them but they got back to me within two days.”
In email correspondence, Estrella apologised “profusely” for the mistake and said it will “correct this as soon as the next batch goes to print”.
Mullins said he’s looking forward to seeing the first pack with the Irish flag on it and is hoping the company will send him a few freebies for pointing out their error.
It’s likely to be a few months before the new packs hit the shelves so we’ve created a mock-up of what they might look like. Maybe Estrella will spot it and model the new design on ours…
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It’d be so much better Michelle if you could learn the difference between the Union Jack and Union Flag. I think you’ll find it’s latter. But that would actually be good journalism then…
Tony’s wrong: http://www.flaginstitute.org/wp/british-flags/the-union-jack-or-the-union-flag/
“It is often stated that the Union Flag should only be described as the Union Jack when flown in the bows of a warship, but this is a relatively recent idea.”
If you’re going to be pedantic, at least be sure you’re right. Otherwise you just look foolish…
Tony, again the link shown states that Union Jack and Union Flag were and are one and the same thing. it was only recently that people thought there must be a difference between the two. However, if you’d clicked on the link and read it you would see that the link concludes with the following words: ‘Such use was given Parliamentary approval in 1908 when it was stated that “the Union Jack should be regarded as the National flag”.’
So there is no difference between the two.
I’m glad to see that Michelle has taken my advice and changed it from Union Jack to Union Flag. Happy to do your job for you. My invoice is in the post.
@Tony. I think you should have read the quoted text. Here you go: “It is often stated that the Union Flag should only be described as the Union Jack when flown in the bows of a warship, but this is a relatively recent idea. From early in its life the Admiralty itself frequently referred to the flag as the Union Jack, whatever its use, and in 1902 an Admiralty Circular announced that Their Lordships had decided that either name could be used officially. Such use was given Parliamentary approval in 1908 when it was stated that “the Union Jack should be regarded as the National flag”.” Kinda blows your counter-argument out of the water doesn’t it?
Common usage of the wrong term (i.e. Union Jack) is through simple ignorance. I’m just trying to do my beat to educate the people on here, whether they are the author or the readers.
Tony, I’m after posting a link showing that you’re wrong. Thinking there’s a difference between Union Jack and Union Flag is just something people trying to sound smart bring up, when in actuality there’s no difference. If you were to ever go on QI, Stephen Fry would have the buzzer lying in wait for you.
“I’m trying to do my beat to educate the people on here” ??????
If you are going to write down a comment like that, then maybe you should proof read it first you clown.
Well done to this man. Its only correct for him to point out the error allowing it to be rectified. Well done to the company in question to be open enough to take the criticism & correct the mistake.
he sounds like the kind of fella who gets a glass smashed into his face some day
and everybody in the pub will say
too good for him
he got what was coming to him
“I suppose they just broke me one said, I just got a bit mischievous because I had time on my hands and I didn’t expect an answer from them but they got back to me within two days.”
Can anyone explain the first 8 words of that sentence?
Well done Niall. The tricolor will definitely increase sales like the pubs here in Florida with Irish names owned by Brits and Americans. There’s one changed from Linksters to The Paddy Wagon with no Irish connection, another one called Murphy’s used mainly by Brits, The Leprachaun, owned by a Dub man same owner as the one on International Drive is full of hillbillies ..Irish names definitely do attract customers
I love when these stories get taken over by the squabbling opinions being posted! It’s like a written word soap opera and I can’t get enough of it! Feck the crisps story!
And why is it small minded and petty to ask for accurate representation in advertising ?…how about if someone in another country is selling something that’s got its origins in Sweden uses the finnish or Danish flag. … is that ok? ….. we are irish and have an irish flag not the union Jack
The Niall Mullins Bridge over the liffy..I like the sound of that. The heros of Ireland fought for the freedom of countries from tyranny, wrote Nobel prize winning poetry and novels, explored and discovered new lands or came closer to the south pole than any other, such is what qualifies you to be considered to have a bridge over the liffy named after you. Niall, on the other hand, writes an polite yet annoyed email to a crisp company and forwards it to the journal.ie.. brilliant.
People in these countries don’t know the difference between the UK and Ireland and they really don’t care.
I was asked once by a French guy “what’s the difference between UK and Ireland?”. I was lost for words.
They really couldn’t care less what flag is on their crisps I’d say. It’ll make no difference to sales.
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