THE LATEST SUPERMARKET share figures for the run up to students heading back to school, shows that Dunnes successively encouraged consumers to spend more.
Tesco remains the market leader with 26.8 per cent, but it has seen a fall in its market share of 5.6 per cent in comparison to last years figures for the same period.
Rise
Dunnes rose by 3.3 per cent to 22.1 per cent. Last year, they stood at 21.6 per cent, according to the latest figures by Kantar Worldpanel group.
The average spend for each Dunnes went from €28.12 last year to €30.00, while another strong contender, SuperValu, saw a sales growth of 1.8 per cent improving it’s share to 19.7 per cent.
David Berry, commercial director at Kantar Worldpanel said discount retailers are managing to eat into the success of larger chains such as Tesco.
Mr Berry said that Dunnes has turned “what was a €17 million loss from shoppers switching away from Dunnes last year into a €10 million gain this year”.
Aldi and Lidl continued to improve, with growth rates of 24.3 per cent and 13.1 per cent respectively.
Kantar stated that grocery inflation fell to 4.8 per cent for the 12 week period under review from a level of 5.5 per cent.
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