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ONE OF IRELAND’S leading independent marketing agencies has just been listed in the top 16 in the world.
Thinkhouse, who describe themselves as ‘youth communicators’ rather than straightforward marketeers, have been behind some very innovative branding indeed since their establishment in 2001.
Examples?
Well, there’s the giant octopus over the Rustic Stone restaurant in Dublin (a campaign for mobile network Three).
The rebranding of the 3 Arena when it took over from the old O2.
The re-imagining of Ireland and Leinster rugby star Jamie Heaslip as a 1920s gentleman player for charity moustache movement Movember…
… a campaign which also involved giving the Cliffs of Mo-her (groan) some involuntary facial hair.
The company’s marriage referendum colours being nailed firmly to the mast with this Ben and Jerry’s campaign.
And, of course, the campaign to get ‘Notorious’ Mixed Martial Arts star Conor McGregor to fold some paper for Heineken.
So, they’re pretty good at what they do, as you can see.
Now they’ve been selected as a featured agency as part of Campaign magazine’s The World’s Leading Independent Agencies, an annual publication showcasing the top 16 independent companies globally as selected by international agency collective thenetworkone.
Trust us, it’s a very big deal in the marketing world.
TheJournal.ie spoke to Thinkhouse founder Jane McDaid and found her in buoyant mood with the news.
“We’re incredibly proud to be the first (Irish) agency to feature in the magazine,” she said.
It means an awful lot to us, these agencies are the ones we’ve always compared and benchmarked ourselves against, to be up there with them now is a massive achievement.
And will the agency’s new-found status kick-start an international expansion (they already have a London office to go with their Dublin base)?
“That’s certainly where our eyes are set,” says McDaid, who lists the 3 Arena and Heineken Sound Atlas campaigns as being among her favourite that Thinkhouse have worked on.
We’re researching the different markets at present, but there’s still an awful lot of work and opportunities at home for us to concentrate on.
Not a bad position to be in at all.
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Unbeknownst? Time for these companies to be hammered for such “errors”.
@Ed: That’s usually the case in leaks. The company often gets alerted by people who suffered from the leak a year or so after the fact.
BTW this site is a handy way to search the lists of publicly known leaks: https://haveibeenpwned.com/
@John Murphy: my iPhone told me I was owned when I tried to log into a website the other day and suggested I change the password there. A government website as well but not in Ireland.
“700,000 documents dating from 2014 to 2017 were stored in the folder, including some passports, drivers’ licenses and compliance-related forms”
So nothing is private any more, all our private information is now floating around cyber space freely available to criminals.
Will anybody be held to account?? will customers be compensated?? Joke of a country, can do nothing right. Those responsible should be face criminal charges.
@SteveBuzzard: what’s the “country” got to do with a private company. They should have deleted most of this info though, according to GDPR rules.
@Eugene Norman: Not true. GDPR does not put any time scale on how long companies have to hold data. The Data Protection Act requires them to delete it 7 years after the end of the relationship with the individual so actually very little of it should have been deleted
I thought they are supposed to delete verification documents after a certain period… Not keep them.
Prosecutions? I imagine not of course.
@Franky Jefferson: yeah, all customer data can only be stored for a maximum of 6 months.
@Peter Cavey: Incorrect. GDPR does not put a time frame how long companies can hold you’re data. The Data Protection Act requires companies to delete data after 7 years
@Peter Cavey: Incorrect. Best not comment without correct facts
@M. Murphy: People do be getting very heated about GDPR.
Was it leaky Leo
@Marty Lawless: who?? Oh.. you mean Leako Varadkar
The statement that there is no evidence that the data was accessed rings false when you consider it was an external, independent company that found the data publicly accessible. Unless the server itself was publicly available on the cloud, a serious data security error in of itself, the data had to be accessed for it to have become publicly available.
“700,000 documents dating from 2014 to 2017 were stored in the folder, including some passports, drivers’ licenses and compliance-related forms”
So nothing is private any more, all our private information is now floating around cyber space freely available to criminals.
Will anybody be held to account?? will customers be compensated?? Joke of a country, can do nothing right. Those responsible should face criminal charges.
@SteveBuzzard: Oh FFS don’t be so dramatic. Yes they will be held accountable. The company will be investigated and sanctioned by the Central Bank and the Data Protection Commissioner. As for compensation unless there is evidence that anyone has suffered a loss or damage as a result of the leak then no they will not be compensated as there is no loss or damage to be compensated for
The more info one has to provide the greater the leak! Convoluted EU nonsensical process management at its finest.
Did you purposely forget to mention the Irish times to plug our own.
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