THIS NEW AD shows women working out – women of different sizes, women sweating, women boxing, women running, women dancing, women just doing their thing.
It’s a campaign developed by Sport England, and it’s going down a lycra-clad storm online after its debut today.
Sport England say on the official website that the #ThisGirlCan campaign is about getting women “back to sport”.
Fear of judgement is stopping many of us from taking part in exercise. But as thousands of women up and down the country are proving, it really doesn’t have to.
And no wonder, as instead of just one narrow view of what fitness looks like, it shows women of all abilities, ages and sizes working out, and loving it.
Because of that, people are really embracing the campaign:
Some have pointed out one thing about how we describe the women in the ad:
While others have been using it to show off the skills of even more women:
What do you think of the ad? Has it inspired you to get out there and get fit?
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