CLEVERLY PITCHED TO non-farming journalists as a kind of ‘Tinder for cows’, the newly-developed BullMatch app garnered plenty of attention at the National Ploughing Championships this week.
Irish farmers are becoming increasingly tech savvy – and, as always, there were a range of newly designed products on display at the Innovation Arena at this year’s event in Screggan in Co Offaly.
The Tinder comparison isn’t too far off the mark, in fairness to the creators of the cattle matchmaking app – although Bullmatch’s Brian Kelly also compared it to a hotel or accommodation-finding website.
“We’re pairing bulls with cows – we’re creating the best possible match so that basically the farmer can produce the best quality of calf possible,” Kelly explained.
Roscommon farmer Padraig O’Connor of the Irish Angus Cattle Society said such innovations were always welcome.
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