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They've changed the shape of Toblerones and people are not happy

But we await confirmation on whether it will affect Irish ones.

THERE ARE NOT too many certainties in life, but one constant was always the mountain-like peaks of the massive Toblerone bar.

But now even that’s changed.

As The BBC report this morning, Toblerones in the UK have been fundamentally altered:

They’ve increased the gap in between the peaks – and this is what it looks like

Toblerone released a statement confirming the UK switch in October, saying:

Like many other companies, we are experiencing higher costs for numerous ingredients. We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products.

And that it’s all down to weight:

The 400g is now 360g and the 170g is now 150g.

But what about Ireland?

We have contacted Toblerone here to officially confirm, but Tesco Ireland has verified to DailyEdge.ie that they are indeed stocking the new-fangled bars across Ireland – in Milk, Dark, White and Fruit & Nut varieties.

But a Mondelez spokesperson didn’t say whether it was only impacting on the UK bars:

However, she was unable to clarify whether the change in shape affected only bars sold in the UK and not the rest of Europe.

The Kev’s Snack Reviews blog got its hands on the new bar – calling the review a “weird block change”:

I was very surprised when I bought this bar in Tesco recently, I don’t often buy Toblerone but on this occasion I fancied a change. I’d heard the rumours that Mondelez were reducing the size, but I never thought they’d do it in such a ridiculous way.

The change has “upset fans”

We await confirmation on the fate of the Irish Toblerones.

DailyEdge is on Snapchat! Tap the button below to add!

Written by David Elkin and posted on DailyEdge.ie

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79 Comments
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    Mute Dr Richard DeWitt
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    Nov 8th 2016, 8:47 AM

    Now that’s just taking the P1ss, quite frankly. Typical Swiss. Holes in their cheese; now this?!

    664
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    Mute Tony Skillington
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    Nov 8th 2016, 9:37 AM

    You’d still want to be a fkn sadist to eat it..new shape and all

    51
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    Mute Alan Farrell
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    Nov 8th 2016, 10:55 AM

    Like most things now, we pay more than before and receive less in return.

    235
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    Mute Figo murphy
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    Nov 8th 2016, 1:42 PM

    Is there nothing sacred?

    85
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    Mute William O' Connor
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    Nov 8th 2016, 8:54 AM

    its not the swiss… its that mondelez shower ruining our chocolate… first creme eggs now toblerone

    301
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    Mute Brendan Hill
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    Nov 8th 2016, 8:58 AM

    Cadburys has gone to sh!t

    285
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    Mute OU812
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    Nov 8th 2016, 9:57 AM

    Cadburys always goes to sh!t eventually.

    129
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    Mute David Dickenson
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    Nov 8th 2016, 12:43 PM

    @William O’ Connor:the Terry’s Orange has shrunk as well. It like a golf ball instead of a tennis ball.

    65
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    Mute Tony Skillington
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    Nov 8th 2016, 1:25 PM

    Maybe they left the air out of it

    21
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    Mute Figo murphy
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    Nov 8th 2016, 1:44 PM

    Have they changed the shape of the egg? The Hens won’t be happy!

    15
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    Mute Lesley Barclay
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    Nov 8th 2016, 8:50 AM

    Would it not have looked better if they had made the bar shorter. It just looks really really stupid spaced out like that.

    298
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    Mute Life in no motion
    Favourite Life in no motion
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    Nov 8th 2016, 9:00 AM

    Reducing size is completely dishonest. We know about it here but most are hoping that the reduction in size will sneak passed people. It’s much harder to sneak past a price increase

    Anyway, Mondalez really have no clue how to run a company, they’re completely destroying everything with cheaper ingredients resulting in smaller and more expensive products.

    There’s better for less and people are starting to realise it

    258
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    Mute Ó Connmhaigh
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    Nov 8th 2016, 3:43 PM

    @Life in no motion:
    and have a read of this on their website.
    never read such corporate crap. http://www.mondelezinternational.com/about-us/our-dream-belief-and-values
    Mondalez (Kraft) bought the oldest confectionary firm in the world, Cadbury, and promised not to shut its Somerdale plant in England. Days later it did just that and moved the factory to cheap labour production in Poland.
    As a US firm they’re all about profit. No wonder they’re hugely in favour of TTIP.
    Total tossers.

    48
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    Mute Thomas Murphy
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    Nov 8th 2016, 8:57 AM

    I wonder will it help with the whole getting stabbed in the roof of the mouth thing?

    209
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    Mute john
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    Nov 8th 2016, 9:16 AM

    Now you’re less likely to have one triangle up your nose while trying to bite off another

    195
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    Mute gus sheridan
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    Nov 8th 2016, 11:01 AM

    John, I take it you have a huge hooter then?

    18
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    Mute winston smith
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    Nov 8th 2016, 1:15 PM

    Dangerous chocolate levers liable to uproot yer choppers every bite.

    11
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    Mute John Campbell
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    Nov 8th 2016, 9:10 AM

    First Cadburys, cocoa content of their ‘chocolate ‘ reduced, products size reduced, Halal approved ingredients only, prices all increased!! Now Toblerone heading in the same direction.
    Just stop buying the products that have been hugely increased in price and reduced in quality and size.
    Lidl and Aldi stock high quality chocolate products at very fair prices.

    190
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    Mute Dave Hammond
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    Nov 8th 2016, 9:47 AM

    @John Campbell: I know they do and I agree…but why oh why do these companies have to ruin their products that are consumers favourites – Jaffa cakes – -creme eggs – pink. snack wafers – cadburys soya instead of a glass and a half of milk……I mean its Ireland we have no shortage of fkkking milk – the list seems to go on and on – I dont get home to Ireland next until xmas and god knows what else the idiots running these companies will have ruined – milk tray and roses already down hill – biscuits from Jacobs downhill – and they could with a bit of smarts do a zillion other things in how they run their business instead of ricking around with the actual products – as ya say paying right into the hands of altrnatves at Aldi and lidl —but thats not the point – there are all sorts of marketing genius and highly paid CEOs running these business and they are making an absolute dogs of the products …rant ends :-)

    103
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    Mute gus sheridan
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    Nov 8th 2016, 11:04 AM

    John Campbell you are correct, the best chocolate is from Lidls or Aldis. Cadburys tasting more like a Hershey Bar nowadays. Hersey Bars incidentally taste like soap

    72
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    Mute Chuck Eastwood
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    Nov 8th 2016, 8:49 AM

    Same price for less product but a great way for them to get into the media

    148
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    Mute William O' Connor
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    Nov 8th 2016, 8:56 AM

    @Chuck Eastwood: yep but its all bad press :)

    95
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    Mute Chuck Eastwood
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    Nov 8th 2016, 9:25 AM

    Yup but ejits like myself who forgot to buy something for the kids and wife everytime I go through the airport will still buy then

    85
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    Mute Greg Blake
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    Nov 8th 2016, 11:45 AM

    I can relate to that one Chuck, the old set menu of choices in every airport everywhere.

    12
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    Mute pat seery
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    Nov 8th 2016, 11:55 AM

    Yes Chuck free ads for the Christmas’s markets They are following a trend in the Chocolate industry ( less to eat more to pay )

    9
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    Mute Shane Walsh
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    Nov 8th 2016, 9:00 AM

    What was once the Matterhorn is now looking like the Sugar Loaf.

    129
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    Mute Living The Laws
    Favourite Living The Laws
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    Nov 8th 2016, 12:27 PM

    @Shane Walsh: here, don’t be knockin’ the sugarloaf. k?

    17
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    Mute Adrian
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    Nov 8th 2016, 9:29 AM

    Next thing we’ll be seeing larger holes in the polo mints!

    103
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    Mute Adrian
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    Nov 8th 2016, 9:44 AM

    Or we’ll be biting into an aero bar and it’ll be all fresh air.

    102
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    Mute pZTahAXy
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    Nov 8th 2016, 4:12 PM

    They’ve already been at Aero bars, going from a decent long piece to small round

    23
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    Mute Eugene Kenny
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    Nov 8th 2016, 8:49 AM

    I can’t see the point in this..

    76
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    Mute Craig Barry
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    Nov 8th 2016, 8:49 AM

    That’s just taking the Swiss

    65
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    Mute Jess
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    Nov 8th 2016, 8:59 AM

    Ah they use less chocolate now the snakes

    59
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    Mute Carol Oates
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    Nov 8th 2016, 10:18 AM

    I would rather pay a little more for it the way it was.

    53
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    Mute Tony Hartigan
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    Nov 8th 2016, 9:30 AM

    “Boycott” they will get the message.

    48
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    Mute Jimmy Rustle
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    Nov 8th 2016, 9:04 AM

    The end times are coming! Toblerone nooooooo…

    43
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    Mute Greg Blake
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    Nov 8th 2016, 11:48 AM

    In fairness you don’t see many triangular bees making triangular honey anymore

    25
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    Mute Karl Bauer
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    Nov 8th 2016, 9:16 AM

    Its like the ‘thigh gap’ women think looks fantastic, it doesnt, get rid of the gap!

    40
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    Mute Anne Marie Dowdall
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    Nov 8th 2016, 11:27 AM

    And just don’t even mention the missing, sadly departed favourites from the shrinking Quality Street tins. Or the devastation & disappointment at the “updated” Black Magic chocs, the removal of the walnut from the bottom of the Walnut Whip, the fact that the mighty Mars Bar is now just a slightly bigger version of a Cadburys fudge finger, etc etc. And now the Toblerone too??? We’re really going to need counselling after Xmas to cope with all this trauma.

    38
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    Mute Living The Laws
    Favourite Living The Laws
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    Nov 8th 2016, 11:29 AM

    @Anne Marie Dowdall: they’ve killed yorkies too. used to be the choice of truckers and builders. seems like it is now closer to what the person who owns its namesake dog would be interested in

    32
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    Mute Jim Daly
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    Nov 8th 2016, 9:04 AM

    Shrinkflation!

    38
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    Mute Chris
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    Nov 8th 2016, 9:01 AM

    Brexit!

    31
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    Mute Drew TheChinaman :)
    Favourite Drew TheChinaman :)
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    Nov 8th 2016, 9:22 AM

    Looking forward to the U.K. Tabloid headlines on this one tomorrow.

    24
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    Mute Dave Hammond
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    Nov 8th 2016, 9:49 AM

    @Drew TheChinaman :): I wonder what triangle they will go for

    17
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    Mute The Viking
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    Nov 8th 2016, 10:24 AM

    Looks like a spike strip to stop stolen cars.. #ToblerNO

    29
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    Mute hugh sure
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    Nov 8th 2016, 10:20 AM

    You’ll still be able to buy the old toblerone bars this xmas they’ve got pram loads on Moore st

    27
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    Mute David Clements
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    Nov 8th 2016, 2:09 PM

    Toblerosion

    26
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    Mute Gerry Fallon
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    Nov 8th 2016, 10:27 AM

    This is a step too far.Gardai and teachers on strike,a housing crisis and now THIS! I can’t take much more.All my life I have been used to the shape of the Toblerone and now these cruel insensitive ba#$Ards have changed it. I can’t take much more!

    19
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    Mute Cloud Jellies
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    Nov 8th 2016, 9:12 AM

    Noooooo!!

    18
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    Mute Mrs M
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    Nov 8th 2016, 8:53 AM

    First world problems !

    16
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    Mute gus sheridan
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    Nov 8th 2016, 10:59 AM

    This is a disgrace! Loved the roof of my mouth being scraped everytime ai took a bite, its just going to be so disappointing!

    15
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    Mute Paul
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    Nov 8th 2016, 9:38 AM

    Right, I’m done with Planet Earth. Next!!

    13
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    Mute John Flood
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    Nov 8th 2016, 10:42 AM

    First a dozen eggs go to 10, now

    12
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    Mute ACturnbull
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    Nov 8th 2016, 12:54 PM

    Yet politicians sit on thier hands. Disgraceful.

    12
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    Mute Liam Geary
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    Nov 8th 2016, 9:06 AM

    I meet get to LIDL, quick….when there gone etc……in peak performance, of course.

    12
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    Mute Greg Cavey
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    Nov 8th 2016, 9:13 AM

    U feeling ok liam?

    17
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    Mute Upowthat Burke
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    Nov 8th 2016, 11:57 AM

    Size matters

    10
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    Mute Ken Pepper
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    Nov 8th 2016, 12:55 PM

    There will be mountains left on the shelves. Great for the obesity problem though..

    10
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    Mute Brendan Mason
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    Nov 8th 2016, 11:33 AM

    Iin this world today there’s only one word. PROFIT. Say it again. PROFIT. PROFIT AND MORE PROFIT.

    7
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    Mute Dave Hammond
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    Nov 8th 2016, 12:46 PM

    @Brendan Mason: I get that , but the confectionary market in Ireland is estimated to be valued at over 650m euro and projected to continue growing to reach 720m euro by 2020 , Irish people like their chocolate treats and the sluggishness in the market during the recession has gone with growth levels averaging 4% per annum every year for the next few years , these are very big numbers and theres plenty of profits to be made – but id suggest they stop ruining the products that people actually LIKE and BUY – the one sure way to see a decline in profits is to make the products LESS ATTRACTIVE to customers – which is what may of these ‘global’ players seem to be intent on doing !

    8
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    Mute John Hagin Meade
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    Nov 8th 2016, 10:56 AM

    Does anyone know where I can buy the DARK Toblerone as I cannot find anywhere that sells it. Lidl do sell it at random times during the year but not recently. I googled it and it said Tesco sells it but when I asked in three Tesco branches they said no they don’t do it.

    6
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    Mute Gerry Fallon
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    Nov 8th 2016, 11:16 AM

    Yeah John,I know.theres a little shop in Israel sells it.

    6
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    Mute Mark G
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    Nov 8th 2016, 12:33 PM

    Bars of chocolate get smaller and more expensive.

    6
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    Mute Michael cunnane
    Favourite Michael cunnane
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    Nov 8th 2016, 2:22 PM

    Alan Partridge will not be impressed with this

    5
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    Mute Charles Coughlan
    Favourite Charles Coughlan
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    Nov 8th 2016, 6:39 PM

    Looks terrible compared to the original, just saying.

    3
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    Mute Living The Laws
    Favourite Living The Laws
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    Nov 8th 2016, 11:27 AM

    love the dark and milk chocolate

    they can do what they like with the small bars, its the big boys that count and they aint changing. if anything, the smaller bars are being thrown to the dogs to reignite peoples love affair with the big uns.

    2
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    Mute Irish big fellow
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    Nov 8th 2016, 9:29 AM

    What’s the point in complaining!

    2
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    Mute Gary Heslin
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    Nov 8th 2016, 12:18 PM

    I would love a square of it right now ha ha ..think about it folks

    2
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    Mute iitm
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    Nov 8th 2016, 11:23 AM

    The more air there is between the Toblerone peaks the better for the Brits. The health threat of sugar is vastly underestimated anyway http://iitm.be/sugarthreat . Mondolez is just trying to help bring British waistlines in line with post Brexit wallets ;-)

    2
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    Mute ed w
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    Nov 8th 2016, 11:18 AM

    Hold the press wtf never mind Clinton trump . Guards and teachers on strike. Hospitals falling apart around our ears. They changed the shape of flipping Toblerones

    2
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    Mute Barra O Brien
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    Nov 8th 2016, 10:27 AM

    Shrinkflation.

    2
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    Mute Ken Pepper
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    Nov 8th 2016, 12:55 PM

    There will be mountains left on the shelves. Great for the obesity problem though..

    2
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    Mute Alois Irlmaier
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    Nov 8th 2016, 6:50 PM

    Less amount same price?

    1
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    Mute Dublin Living
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    Nov 8th 2016, 8:48 PM

    Where are all the Journal commenters blaming Enda Kenny for this?!

    1
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    Mute Carol Lynch O'Toole
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    Nov 8th 2016, 8:41 PM

    I bought one on Sunday and it was the weird new shape. I was not impressed.

    1
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    Mute Roy Davis
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    Nov 10th 2016, 5:02 PM

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    Mute Ron Coburn
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    Nov 8th 2016, 9:08 AM

    Free publicity on the back of a price rise -> you suckers at the Journal!

    1
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    Mute Sinead
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    Nov 8th 2016, 2:47 PM

    It’s chocolate…

    1
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    Mute Bill P Denby
    Favourite Bill P Denby
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    Nov 8th 2016, 4:22 PM

    Just buy the Aldi version of it. Tastes better and it’s huge! Plus costs waaaay less.

    1
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