Support from readers like you keeps The Journal open.
You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.
If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.
“WE HAVE EFFECTIVELY” extinguished Covid-19 from the community, according to Chief Medical Officer Tony Holohan.
Speaking in the Dáil today, where the first meeting of the Special Dáil Covid-19 Committee is being held, Holohan said:
“In broad terms, we have effectively extinguished it from the community in general, right across the country. Much of the caseload that is now being reported is seen in the context of particular settings.
“We are still seeing some positive numbers in residential care facilities, though the number has reduced very substantially, and in some occupational settings.
“That is not to say that there are not some cases, but we have effectively extinguished it, which was the strategy from the very start. We have to start with suppressing this infection across the community before we have a chance of protecting nursing homes or other specific settings.
“We have it down to a very, very low level. We don’t have widespread community transmission.”
He added that there is “no certainty we can keep this virus suppressed”.
Vigilance
Advertisement
Holohan said the advice of NPHET [National Public Health Emergency Team] is that restrictions are eased on a phased basis, while maintaining close vigilance on the spread.
NPHET will continue to advise the government so as to ensure that the decisions made are informed by public health considerations, “while recognising that government will also need to take into account wider economic, social and other considerations, as part of the phased unwinding of restrictions”.
On testing, he said 97% of people are getting a test result by text message as that is the level that are testing negative.
Holohan said the majority of contact tracing is happening within 24 hours.
“Some positive results are still coming through from nursing homes, but they are low,” he said.
HSE CEO Paul Reid said ICU capacity has increased from 225 beds to an operable capacity of over 400.
The CMO confirmed today that the ICU number had fallen to 50. There were 70 patients in intensive care at the time that the initial lockdown measures were introduced.
Holohan said that the HSE is at the capacity of carrying out 100,000 tests a week.
He added: “Our assessment is that we believe it is needed. It’s not the only target that is important. It’s also the test turnaround.
“There is a fixation on 100,000 tests but it needs to be fluid.”
Related Reads
Phase One: Slow, steady and plenty of nerves as Dublin embarks on gradual re-opening
Asked how many members are currently on the NPHET team, Holohan said that it has grown with the state’s needs.
“We co-opted people along the way,” he added.
“The challenge of keeping up to date with the administrative tasks is significant.”
He committed to have all the minutes of NPHET meetings published.
The Dáil committee also heard that a nurse who began work in a Dublin hospital a fortnight ago was not tested for coronavirus before starting the job and now has the virus.
People Before Profit TD Richard Boyd Barrett raised the case of an agency nurse and expressed concern at Ireland’s “much higher” rate of infection among health workers than other countries.
Holohan said new guidance on the matter had been issued today by the European Centre of Disease Prevention and Control (ECDC), which he said would be considered closely by NPHET.
Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article.
Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.
TheJournal.ie's Coronavirus Newsletter
TheJournal.ie's coronavirus newsletter cuts through the misinformation and noise with the clear facts you need to make informed choices. Sign up here
To embed this post, copy the code below on your site
Close
108 Comments
This is YOUR comments community. Stay civil, stay constructive, stay on topic.
Please familiarise yourself with our comments policy
here
before taking part.
@Matthew O’Kane: That would be very close to what Australia & NZ are doing- both have almost completely lifted restrictions but force all arrivals to quarantine 14 days in a hotel. They also feel community transmission has almost been eliminated…
@Bountyop: fine geal and fianna fail let this in i dont trust them to handle 14 day isolations when they messed up the care homes already we need to keep the brakes on international travel
The United States and Canada authorities are very strict on who can enter their countries and they have reported more cases and deaths.
The virus can stay dormant in a person for weeks or even months before making a presence. Fianna Fail and Fine Gael let this virus in? No they didn’t you really are clueless. Go back to sleep
@Matthew O’Kane: As someone with a spouse working overseas, I very much hope that we don’t close our airports. Myself and my children are waiting every day for the news that restrictions on his side will be lifted and that we’ll be able to see him for the first time in months. He will happy self quarantine for 2 weeks if it means seeing his children. Parenting over Skype isn’t easy on anyone involved. Closing the airports isn’t as black and white as it may seem. It isn’t all about tourists.
@Matthew O’Kane:
Na.. Can’t do that because the Sinner up North didn’t keep a one island policy…
They couldn’t handle Arlene when half of her support wanted to do the right thing…
@Matthew O’Kane: I am not saying we should ‘brake’ international travel, I’m saying a mandatory enforced quarantine should be considered. Those posting about spouses, relatives, etc would all get what they want, but they’re going to stay in a hotel for 14 days first…it may be that this does nothing as the spread is multifactorial- but it should be considered
@Bountyop: when you let the flood gates open on the airports and international travel before the second wave hits well that says alot about you doesnt it i dont want them open thats my position and saying family members need to return is a different case that fulling a plane to bursting point with a load of untested tourists from UK and USA the irish government flew family member back during this crisis using that to prie open airports for business as usual is also a factor here. I want them closed till second wave runs its course come at me!
@Matthew O’Kane: What are you on about with, ‘says a lot about me’? The two countries I’ve given as examples have severely curtailed flights (you can’t actually book to go to NZ at the moment), so I’m not saying ‘hoards’ of full flights, I’m saying necessary flights and quarantine. You can book on Qatar for Oz from May 18. Maybe you don’t understand what I’m saying…
@8-Bit-Relic: Holohan has the right idea thinking you are isolated imsulated from other nations struggling if you throw open the doors and throw away safe gaurds and caution because we have been more sucessful than other countries we have failed in the care homes we can fail on a national stage there will be a second wave to this listen to healthcare professional and show some caution or we will be on trump and johnsons pandemic response level in no time
This is a great headline and a bit of good news is always welcomed… however, there could be bucket loads of cases who are asymptomatic and if we open up the whole economy tomorrow we could be risking the massive progress we’ve made over the last 10 weeks.
There has been mistakes made, yes, but let’s not make another massive one in counting our chickens.
TDs & NPHET have said we could move quicker through the phases but calling for everything to be reopened 2 days in Phase 1 is a disaster waiting to happen.
Call me a soppy b*llox, but I want to hug my Mam and would rather do that safe in the knowledge that I haven’t inadvertently given her a horrible disease.
@DublinLad: oh, don’t get me wrong, I would also allow my son to play with children BUT you can’t make the claim to have eliminated a virus and call for a lockdown at the same time.
The virus is either removed or still a threat.
I have hope if he says it’s gone and means it but before that it’s just a confusing message or false hope
@DublinLad: If you think I it’s bad now think again….if a,depression hits and we cannot pay back the Bill’s we will get a severe dose of reality….and if you want to know what that is like ask the Greeks. This lockdown should be stopped early June at the latest before it sinks us all.
@Matthew O’Kane: if Northern Ireland would work with us we could isolate island and have an almost normal life until the situation is also better abroad.
I’m interested in that eliminated part in our community and then see to the others
@8-Bit-Relic: northern irelands impact is a problem but our actions will decide the duration of this and if our health service continues to manage a possible curb from second wave the cost of the pandemic lasting years will destroy small businesses accross the country for good let them open and take your holiday to our coast support local rather than risking a airport and country struggling to contain this. Keep the airport closed for now this pandemic travels fast we have more to lose by opening them.
@Matthew O’Kane: in fairness, if the virus would be indeed eliminated from the community that would be a reasonable solution.
Im fairness it’s in best Irish interest to support the business here with our holidays.
However, for that we need clear statement either way. At the moment we don’t even know if we could book holidays in Ireland as everything is subject to change.
@8-Bit-Relic: the testing has been enough for me to say open on a national level and test if we can keep that going and keep our business international digital for now thats my position i know it cuts small business but a second wave could do more damage to us if we open airports to countries struggling
The cure cannot be worse than the problem and for that I think we can all agree.
I think if we keep up mass testing and go a week or so with under 5-10 cases or none at all, then great!
My worry with asymptomatic cases is look what happened at the beginning of this with Patient Zero in S. Korea.
From a tourist point of view, I don’t think we should allow in people where the virus is still rampant. Tourism is worth about €10bn to the Irish Economy and going without that is going to be tough, however. If everyone that would otherwise holiday abroad, spend that money in Ireland, I’m sure it would make a decent dent in that figure.
There is no magic solution to this and we are watching what other countries do before we act, which I think is right. See the impact it has, then decide.
@8-Bit-Relic: he didnt say its extinguished, he said “nearly” go back to march when it only took 7 people coming here to infect thousands! Stop free flow flights, force the quarantine on incoming passengers for 14 days, so the rest of us can get back to it, holiday in Ireland and let’s keep our hospitality industry going. We have a beautiful country after all !
@8-Bit-Relic: The virus clusters are happening in work places such as meat factories, hospitals and nursing homes. that does not mean that the virus can’t come back to the community as the people that work in these places live in the community. there are also old cases(last 2 weeks) that are not resolved, where the patient could still spread the virus.
@Seriousnojoke: the 2 weeks isolation was completely un monitored fine geal fianna fail let this in can we just accept they cant manage that rather than the we all partied we all pay route ? Id rather not pay with lives the way we did with the our taxes in the 2010 crash with greens and fianna fail
@Seriousnojoke: how are you going to do that? How can you ensure that all the hundred of passengers getting off a plane will do as they’re told? That’s only one plane. We’ll have multiple flights across multiple airports and then there’s the ferries. Even the great leader in North Korea wouldn’t have the manpower to
monitor this.
@Seriousnojoke: OZ and New Zealand have a better screen than the EU and USA t you gotta accept the news reported from spain italy and UK the cases and deaths where fasts and many we cant just jump into models that appear to work in some countries even sweden hasnt benefited from their model
@Seriousnojoke:
I would be more concerned about the numbers coming in from Northern Ireland on daily basis,. The Northern Ireland border however will not be closed, as it is a political and physical impossibility. That’s the reality.
The reality also is that this virus is here to stay for a very long time We are always going to have a small number of cases entering the country. The existing self isolating rules for people coming in on passenger flights, are probably sufficient. Due to our social distancing measures and lack of social gatherings, the chances of them spreading the virus are negligible.
Until, if ever, we get a vaccine, there has to be a balance between some sort of normality and this virus.
So why are we still not „allowed“ to see our family and friends and why were the garda emergency powers, due to expire yesterday, quietly extended with not a word about it in the media?
@Margaret Mcgarry: As a health professional, I dont think anybody should have a right to tell people not to see their family, these restrictions are getting beyond ridiculous
@Rob Hunt: See it’s that type of crap that has people afraid to walk down the road.. If you want, hide under your duvet till a vaccine is found. But let the rest of us get on with our lives and start the Economy moving
@Rob Hunt: hopefully with proper effort on our island it wont be it hasnt happen yet but the airports opening up is crazy when nations are struggling and trump admitted that more testing will hurt his re election its no time to be flying in tourists by the 10,000s with a garda nod and a quick taxi/bus to anywhere in the country
@Rob Hunt: I think there will be some sort of treatment by year end….not a vaccine but a treatment that will nullify the severity of the virus….that’s me staying positive lol
@Pete Slattery: Cos he’s an expert commenter lol. Non-transferable skills. Why don’t you get a job trimming otter toenails? Great pay and you get to choose your own hours as long as you don’t mind getting your feet wet.
@David Garland: Your tendency to capialise random words in your rants as if that makes them more true leads me to believe you’re a fan of a certain U.S. president’s Twitter feed.
@David Garland: Read up on the Spanish flu and the damage done by the 2nd wave as compared to the 1st. The virus mutated to a deadlier form and hit in the Autumn. Could the same happen again is any bodies guess I’d say.
@Kevin Thompson: So basically what you are saying is that it doesn’t count and no lockdown needed because 95 percent of deaths were not in the west? What about the other 5 percent of people who could have flown to europe or the US and infected everyone? There is a drug resistant TB that can’t be cured and is spread in the same way as covid. Surely under the current climate, if there was no covid, we should be locking down for TB, no? This whole it’s not happening here so it doesn’t exist nonsense is what has made us what we have become. Blind to the world unless it’s in our news. Then we believe it.
@David Garland: The reason iss they do not want to catch what can be a killer virus. That’s what has people scared.
As seen in the meat plants if correct procedure is not followed there are mass outbreaks.
Until everything is ready then opening up too soon will have us back at the start of the pandemic.
@Karen Delaney:Effectively doesn’t mean it’s gone…just he reckons there are not too many cases on the go.
Could yet be quite a few asymptomatic carriers about so if you just open up it could explode again.
I would imagine if number stays really really low in coming weeks restrictions easing could be speeded up..
@Emer Caffrey: The statement is very BOLD! The HSE are not doing mass testing and the virus can be dormant in some people for day’s so a wait and see approach might make more sense? China thought it was gone from the community too!
@James Bishop: not to mention people arent gonna go straight back to normal with reuters reporting the worldwide death toll is over 300k since the start of the year might cool customer spending a little
@Matthew O’Kane: The seasonal flu kills between 300k and 700k every year and the world lives with this.
We’re opening up the country and indeed the world because we have to, permanent lockdown is not an option.
You want to hide away in your own home forever more that’s your prerogative.
@Will: thars a strawman i didnt say keep the lockdown i said open it up just keep the airports closed for now i know small business need to start recovering
@Matthew O’Kane: Strawman argument? Says the man with the silly analogy about smokers below.
This virus is very serious for the elderly and the infirm. These are the people who should be protected.
The rest of us need to get on with living and that includes airports.
@Will: the seasonal flu analogy is flawed. You are comparing the death toll of a flu (which we generally have a vaccine for) over a period of 12 months to a virus without a vaccine over a period of 5 months. Covid has already passed to annual death toll of the normal flu.
@Niall Hollywood: absolutely, time for teachers and others to do their bit. Half the “workers” in the country have enjoyed an 8 week holiday in fabulous weather while we essential workers have been worked to exhaustion. Time to stop playing the I’m not going to risk ….card and get back to work.
@Lochlainn Marcus: all I’m saying is this virus is as good as extinguished at this moment in time , get the kids. Back to school let us get our shoulders to the wheel and get going again , use social distancing as much as possible wear masks the ones that can work from home keep doing that , old folks leave it to them if that want to cocoon further, kids need an education we all need to get back to work , leo was too quick to pull the plug 2 weekly intervals and see how things go pull back if we have to , hopefully this app will help
Our current daily infection rate is about the same as it was on 17 March or so. That was 2 days after the Government finally caved in to public pressure to close the pubs, 5 days after schools were closed, and just around the start of our beginning to hunker down.
It is simply too early for us to all go mad and go to the beach and pubs and restaurants. We *really* don’t want to undo the hard work done over the past 2 months.
@Deirdre O’Byrne: Nobody cares about the virus anymore, it’s all about opening everything up again asap. Pubs and hairdressers, sure what could go wrong ….?
“We have to start with suppressing this infection across the community before we have a chance of protecting nursing homes or other specific settings.
They dropped the ball terribly with regards to nursing homes 8 weeks ago and now they are saying that you need to clear it from the community before they can address it in nursing homes. So was anything done with regards to nursing homes during all of this?
“The Dáil committee also heard that a nurse who began work in a Dublin hospital a fortnight ago was not tested for coronavirus before starting the job and now has the virus.” – ?
“He committed to have all the minutes of NPHET meetings published.” – that would be good but will there be the usual redacted sections?
In this article there is mention of a capacity of 100k tests a week. On another article today a nurse commented that she and 14 other colleagues were stationed at a testing centre and only 4 people went through the centre last week. What’s that all about?
@AOL: 295K tests in total have been carried out in just under three months (12 weeks) based on official figures. That is 24K per day averaged. The capacity has increased during that time obviously but they are nowhere near testing 100K per day.
Adopt the NZ model; Ports and airports shut to all tourism, all but the most essential workers, (i.e. medical/scientific professionals who have a particular reason for needing to be here in person) and any citizens returning go to a specific place for two weeks. All incoming people tracked closely. Tough on the tourism sector but they should see a big increase in domestic tourists. Then we can slowly reopen air routes to places with a similar infection rate to ours. If the gov. adopt this approach life could return to normal here very quickly.
Are we worse than italy? Italy Bar and restaurant closure March 11th to May 18th – 60 days. Ireland closed restaurants on March 22nd to June 29th – 97 days. Ireland closed bars on March 16th to August 10th – 147 days. Whats going on here people.
@Robaird O Raighne: Look at the figures for Italy and ireland and they will tell youhttps://www.worldometers.info/coronavirus/
Look at the death rate as opposed to ours. Look at the amount infected and recovered. We have done a great job as a people.
Opening up too soon will waste what we have done.
The approach has been super cautious and it has worked. Why mess it up now
Is there a reliable antibody test available yet? I know there is no scientific proof yet that antibodies = no re-infection but it would give a better indication where we are with “herd immunity”. If so, we should have the entire population tested over the next month or so. I think my husband had a mild dose already – before it was identified as a pandemic – and I’m sure it’s the same for many more
@ismiijill: Absolutely, right now, this is more important than testing for the virus. Studies show recovery from infection provides long, or possibly life immunity.
Unless we ban the free movement of people into our ports which is the one thing they seem reluctant to do keeping this virus out of the emerald isle will be impossible.
This 14 day isolation is a complete red herring. Who would arrive here under those conditions. Nobody.
A total ban on arrivals for 1 calendar year except in cases of emergency is my preference. That way our domestic economy can bounce back very fast while we wait on vaccines and cures to be discovered. Anyone with any smarts would surely agree.
@Ryan1time: thankfully our parliamentarians have more sense, and know when the far right are targetting someone with their fake news.
Anyway what’s the deal with Gates all of a sudden? I though you lot were all out for Soros? Have you given up on him? Too many (truthful IMO) accusations of anti-semitism?
OK so let’s just get it right..the government only imposed restrictions weeks after most of the corporates here took the initiative and introduced their own WFH policies and travel bans. The weak FFG government, who had effectively been voted out of office, saw the opportunity for a power grab if the virus could be brought into the country. So long after the multinationals had introduced travel bans this government let hundreds of people who had travelled to Lombardi and other virus hotspots back into the country without any controls. They then introduce the most restrictive controls and laws in our history, knowing that a good auld dose of doctrine and instruction would produce a national amnesia and masochistic adherence (this is going to hurt, but just look at Trump and those Brits). The media were grabbed by the balls as advertising plummeted and the Dept Health stepped in to become the biggest media spender. There was therefore no public criticism of our government despite what became an obsession with analysis and commentary on US and UK government ineptitude. Their popularity soared … they will hold on to power …. do we deserve better?
@Paul Lanigan: and?? What is this meant to imply?…. rip.ie doesn’t list all deaths, not only that, flu season was cut quite short this year due to lockdown etc so saying more people died last year to this year does not correlate with anything!!
@Paul Lanigan: if you look at England /wales there has been 41000 extra deaths this year compared to the average of the previous 5 years. This is because they entered lockdown later than us.
Greece announced today that they wont make people do a 2 week quarantine for those entering the country on holiday but the question now has to be asked will we enforce a 2 week quarentine for people returning from there as they could infect a large number of people on flights as well
If people go on holiday this year make it unaffordable for them as its a huge public risk to allow it until next summer when the virus may truly be put to bed with a vaccine fingers crossed
That’s the first piece of positive news I’ve read. But then Holohan states that social distancing (hate the expression with a vengeance) might be around for years. Does he get some buzz scaring the life out of people because if that’s the case the economic and mental health of the nation will be destroyed. Holohan stated from the start that the vast majority of people who contract the virus will experience mild symptoms and he’s correct. Over 99% of people who get it make a full recovery. I simply cannot reconcile the shutting down of the economy as an intelligent move given the obvious massive societal damage in every respect. Surely we as a modern country have the facilities and structures in our health and care systems to take full care of and protect the people who were in danger.
An Israeli drone circled over the Irish base camp in Lebanon monitoring Simon Harris' visit
Niall O'Connor
Reporting from Lebanon
Updated
45 mins ago
11.1k
United States
EU pledges to 'protect our workers' as Trump announces 25% tariffs on all cars made outside US
49 mins ago
14.4k
38
As it happened
Verona Murphy 'fully intends' to continue as Ceann Comhairle as opposition parties draft no confidence motion
2 hrs ago
49.7k
101
Your Cookies. Your Choice.
Cookies help provide our news service while also enabling the advertising needed to fund this work.
We categorise cookies as Necessary, Performance (used to analyse the site performance) and Targeting (used to target advertising which helps us keep this service free).
We and our 160 partners store and access personal data, like browsing data or unique identifiers, on your device. Selecting Accept All enables tracking technologies to support the purposes shown under we and our partners process data to provide. If trackers are disabled, some content and ads you see may not be as relevant to you. You can resurface this menu to change your choices or withdraw consent at any time by clicking the Cookie Preferences link on the bottom of the webpage .Your choices will have effect within our Website. For more details, refer to our Privacy Policy.
We and our vendors process data for the following purposes:
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
Cookies Preference Centre
We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent. You may exercise your right to consent, based on a specific purpose below or at a partner level in the link under each purpose. Some vendors may process your data based on their legitimate interests, which does not require your consent. You cannot object to tracking technologies placed to ensure security, prevent fraud, fix errors, or deliver and present advertising and content, and precise geolocation data and active scanning of device characteristics for identification may be used to support this purpose. This exception does not apply to targeted advertising. These choices will be signaled to our vendors participating in the Transparency and Consent Framework.
Manage Consent Preferences
Necessary Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Store and/or access information on a device 110 partners can use this purpose
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development 142 partners can use this purpose
Use limited data to select advertising 112 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 83 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 83 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 38 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 34 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 133 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 59 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 74 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 83 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 37 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 46 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 92 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 99 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 72 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 53 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 88 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 69 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
have your say